BISG's MIP for Higher Ed - Lubeck, Scott -- opening remarks
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1 © 2011, the Book Industry Study Group, Inc. OPENING REMARKS What College Students Think: Making Information Pay for Higher Ed Publishing February 9, 2011 | New York City
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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC. TITLE: Opening Remarks
Transcript of BISG's MIP for Higher Ed - Lubeck, Scott -- opening remarks
1© 2011, the Book Industry Study Group, Inc.
OPENING REMARKS
What College Students Think:
Making Information Pay for
Higher Ed Publishing
February 9, 2011 | New York City
www.bisg.org 2© 2011, the Book Industry Study Group
Show me the data
(all the really important stuff)
Women = In the elevator bank
Men = One flight up
Password = 6V43X3
MIP for Higher Ed = #mipHE
BISG = #BISG
www.bisg.org 3© 2011, the Book Industry Study Group
Special thanks to our
Anchor Sponsor
Sliver Sponsor
www.bisg.org 4© 2011, the Book Industry Study Group
And to our
Supporting Organizations
www.bisg.org 5© 2011, the Book Industry Study Group, Inc.
www.bisg.org
Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products.
6© 2011, the Book Industry Study Group, Inc.
BISG is committed to the development of effective industry-wide standards, best
practices, research and events that enhance relationships between trading partners.
www.bisg.org 7© 2011, the Book Industry Study Group, Inc.
www.bisg.org 8© 2011, the Book Industry Study Group, Inc.
Improving the ratio
of signal-to-noise in
the book industry
www.bisg.org 9© 2011, the Book Industry Study Group
Supply Chain to…
Channel
Content Product Delivery Market Customer
Existing
Repurposed?
New
Acquired
Metadata
Magazine
Books
Newsletters
Cases
Articles
eLearning
HBR Archive
Solutions
PDF’s
Audio
Podcasting
Blog
Conference
Video
Satellite
Experience/Community
(Exchange $/Data)
Retail
Web
Third Parties (Amazon,
etc…)
Conference
Individual
Corporate
Higher Education
Customer-driven process
www.bisg.org 10© 2011, the Book Industry Study Group
The puzzle we’re
now solving…
Illustration taken from:
The Math Book: From Pythagoras to the 57th Dimension
by Clifford A. Pickover, Sterling Publishing
www.bisg.org 11© 2011, the Book Industry Study Group
Tech-centric
view of the cube…
POD
Metadata
DRM RFID
E-Books
Mobile Devices
DIGITAL STRATEGY
CRM XML
www.bisg.org 12© 2011, the Book Industry Study Group, Inc.
Customer-Driven Product Development
Customer Requirements
Customer Empowerment
Customer Delight
Customer Workflow
Customer Transparency
CUSTOMER STRATEGY
CustomerData
Customer Intimacy
Customer-centric
view of the cube…
13© 2011, the Book Industry Study Group, Inc.
OPENING REMARKS
What College Students Think:
Making Information Pay for
Higher Ed Publishing
February 9, 2011 | New York City
