BIRLA SUN LIFE GENNEXT FUND

By Sujata Verma

Fund Objective

The scheme aims to invest in equity/ equity related instruments of companies that are expected to benefit from the rising consumption patterns in India, which in turn is getting fuelled by high disposable incomes of the young generation (Generation Next).

SNAPSHOT

Structure : Open Ended Equity Scheme

Inception Date : July 13, 2005

Plans and Options under the Plan : Dividend and Growth Option.

Face Value (Rs/Unit) : Rs. 10

Minimum Investment : Rs.5000.

Asset Allocationas on 31/7/13 in %

o Equity : 95.23

o Debt : 0.00

o Cash & Cash Eq. : 4.77

o Commodities : 0.00

Sector Weightage

As on 31/7/13 %Net Asset

FMCG 20.63 Financial 20.08 Services 14.49 Healthcare 9.59 Automobile 8.42Communication 6.06Construction 5.50Textiles 3.26Engineering 3.25Chemicals 2.44 Technology 0.90Energy 0.60 

Top 10 Holdings as on 31/7/13

Name of Holdings

Instrument % Net Asset

HDFC Equity 3.78

ITC Equity 3.63

HDFC Bank Equity 3.24

Idea Cellular Equity 2.99

Zee Entertainment Ent.

Equity 2.92

United Spirits Equity 2.81

Ipca Laboratories Equity 2.75

ICICI Bank Equity 2.68

Sun Pharmaceuticals Inds.

Equity 2.67

Maruti Suzuki India Equity 2.53

Product Suitable for -

Investors who are seeking

Long term capital growth

Investments in equity and equity related securities of companies

High risk

Benefits of Investing

Focus on companies comprising distinct features like -

Strong Pricing Power

Visibility of Cash Flows

Innovations in Products and Services

Insulated from cyclical economic movements

THANK YOU !