BioTensils Saving Spring – One Utensil at a Time… A Movement A Call A Promise From Plastics to...

BioTensils

Saving Spring – One Utensil at a Time…

A MovementA Call

A Promise

From Plastics to Life: A

Green Business Plan

It is a curious situation that the sea, from which life first arose, should now be threatened by the

activities of one form of that life. ~Rachel Carson

It is a curious situation that the sea, from which life first arose, should now be threatened by the

activities of one form of that life. ~Rachel Carson

• For us, this isn’t simply about earning money or about passing a Marketing Class…

• For us…Earth, the place we call home, is calling on to us… And that’s why we’re doing this…

• Simple Solutions: A Company… A Movement (A Promise to Help Earth Regain its Balance)

• We Believe, Spring Will Come Again…

Pure Inspirations…-Sustainability through good

business sense 2/31

• Plastics, Disposables… A Throw Away Society…

• If we can’t make people stop using plastic, then we can make plastic safer

• An Act of Adaptation• BioTensils: Plastic utensils that goes

back to the environment in 60-90 days.

What are we going to do?3/31

There is a sufficiency in the world for man's need but not for man's greed. ~Mohandas K. Gandhi

What are we going to do?4/31

For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled – Richard Feynman

• Five Step Process1. Study the Industry – Listen, Observe, Learn2. Get BioTensils Up and Running3. Price it Competitively4. Market it to Major Consumers (Fast Food

Chains)5. Safeguarding BioTensils: Ensuring the Earth

Tomorrow

How are we going to do it?5/31

Till now man has been up against Nature; from now on he will be up against his own nature.

-Dennis Gabor

Study-Listen, Observe, Learn6/31

The activist is not the man who says the river is dirty. The activist is the man who cleans up the river. – Ross Perot

The Domino Effect…

-Fast food companies are expected to continuously allot bigger budgets for promotional campaigns like the Ronald McDonald’s House Charities’ distribution of reading materials…

-Increased demand for ready-to-eat meals will create demand for disposable goods such as disposable spoons and forks, and polystyrene products.

Strengths• Biodegradable Utensils are

the first of its kind locally. • Oxo-Biodegradable

Utensils have faster degradation time.

• The cleanliness of using plastic utensils can prove to be more efficient than using reusable silverwares.


We do not inherit the earth from our ancestors, we borrow it from our children.- Native American Proverb

What have we learned?

Weaknesses•Cost of Chemical Additive Increases Base Price of BioTensils•Lack of Experience and Learning Curve

Opportunities• Present society has

shifted its outlook towards advocating environmental compatibility.

• Bills have been proposed to reduce the usage of plastics in the commercial industry.


Man must feel the earth to know himself and recognize his values.... God made life simple. It is man who complicates it. -Lindbergh

Threats•Oil industry affects the supply and demand for such plastics•.Instability of the Dollar-Peso Exchange Rate

The universe is not required to be in perfect harmony with human ambition. – Carl Sagan

The universe is not required to be in perfect harmony with human ambition. – Carl Sagan

Study-Listen, Observe, Learn 9/31

We cannot command Nature except by obeying her.-Francis Bacon

We cannot command Nature except by obeying her.-Francis Bacon


So now, who is going to buy it?

•Fast food chains (Jollibee, McDonald’s, Yum! Brands, etc.)•Small to medium food enterprises•Food packaging wholesalers•Any one who wants to save the Earth!

Study-Listen, Observe, Learn 11/31

If civilization has risen from the Stone Age, it can rise again from the Wastepaper Age. –Jacques Barzun

And, how much?

On the Mark…Get Set Go!

Waste not the smallest thing created, for grains of sand make mountains, and atomies infinity. –E. Knight

12/31


Nature provides a free lunch, but only if we control our appetites. ~William Ruckelshaus

13/31

Retail Store – for not customized and small ordersLounge – for meetings with clients and with employees-Unoccupied space allotted for production line expansion


Every day is Earth Day

14/31

15/31

We could have saved the Earth but we were too damned cheap. – Kurt Vonnegut

How much is earned?Profits = saving the Earth

16/31

We could have saved the Earth but we were too damned cheap. – Kurt Vonnegut

Pricing it CompetitivelyJust to show you how competitive we are

17/31

Economic advance is not the same thing as human progress. ~John Clapham

Getting it Out THERE!In Four Ways

A Roadshow for the Major ClientsMcDonalds, Jollibee, Yum Brands- Call them personally and schedule a

meeting- Present to top management - what is the

product, how it is made, cost and special promos, benefits

- Offer samples for them to see and study- Negotiations for interested clients

18/31

Getting it Out THERE!

Manila F.A.M.E • October (3 days)• Set up a booth and exhibitor• Give out brochures• Videos playing about plastics in general, oxo-biodegradable technology• Show samples • Negotiations about ordering and payment

I'm not an environmentalist. I'm an Earth warrior. ~Darryl Cherney

19/31


The PR CampaignWrite-ups (twice a month)• Personally hire famous writers to write articles and columns about Biotensils (state

the situation, introduce product, technology behind it, benefits)Information Sheet / Posters (whole year) • Distribute to food establishments, public offices, schoolsWebsite (www.simplesolutions.com)• How clients and consumers get access to us

We never know the worth of water till the well is dry. ~Thomas Fuller

20/31

Don’t blow it, good planets are hard to find. – Time


Special Feature:Simple Solutions

presents BioTensils –

earth saving utensils

Special Feature:Simple Solutions

presents BioTensils –

earth saving utensils

BioTensils-For Greener Eating

21/31

There is nothing in which the birds differ more from man than the way in which they can build and yet leave a landscape as it was before. ~Robert Lynd


22/31


I'm not an environmentalist. I'm an Earth warrior. ~Darryl Cherney

23/31


• Earthday - BioTensils as utensils for their meals• Sponsor Greenpeace by donating 1% of our net income before taxes• Quid pro quo with Greenpeace. • Sponsor feeding programs (DOH)

I think the environment should be put in the category of our national security. Defense of our resources is just as important as defense abroad. Otherwise what is there to defend? ~Robert Redford

29/31

To live a pure unselfish life, one must count nothing as one's own in the midst of abundance. -Buddha

And now, allow us to show you financial viability

-A total of 2M for Advertising

-50% Equity ; 50% Debt – The Moderate Approach

- To Sustain Simple Solutions, we need to sell 4600 units

- A Net Income of 4 Million Pesos for Year 1

1% of which goes to Greenpeace

30/31

Because we don't think about future generations, they will never forget us. ~Henrik Tikkanen

And even if…

•Remind market about BioTensils being the pioneers in this technology

•Competitive Credit Terms

Product Duplication

•Part-time workers

Supply Shortage

•Power generator

Equipment Breakdown

Power FailureLabor Shortage

•On-call technician

•Call supplier for technical support and safety stock

•Safety stock

Competition•Increase marketing campaign

BioTensils

BioTensils“To food establishments

who want to take the step

towards sustainable living, we offer BioTensils – plastics made safer.

Antenor CruzAustria

RiñaTan

Zanganeh

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