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MARKET OF FOLDABLE LENSES IN CENTRAL UTTAR

PRADESH

Presented By: APARNA

(MBA III SEM)

Goel Institute of Technology & ManagementNear Indira Canal, Faizabad Road, Lucknow (U.P.) India

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OUTLINE

Introduction Profile of CompanyObjectives of StudyData Analysis & InterpretationMajor FindingsETOP AnalysisSWOT AnalysisSuggestions

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INTRODUCTION

About foldable lenses

About cataract surgery

Types of lenses

Global market of foldable lenses

Market of foldable lenses in Uttar Pradesh

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PHACO SURGERY

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PROFILE OF THE COMPANY

• The study has been done in Bio Tech Vision Care Pvt Ltd Based at Ahmadabad.

• Research and development activities for

eye care and the ophthalmic surgical business.

• Enhancing lens implantation through technologically advanced delivery systems

• New designs for intraocular lenses.

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VISION OF THE COMPANY Enhancing vision, Expanding horizons

Quality of life by bringing an element of care, clarity and beauty into it, through the products

Primary aim is to continue to lead on the path of growth and high quality of operations.

Strong product portfolio

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OBJECTIVES OF STUDY

Market research –meeting with clients to get to know the over all market of Central Uttar Pradesh

To understand company's operation in the market to achieve the business objective.

To analyse Primary Data and Secondary Data

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OPERATIONS OF THE COMPANY

DOMESTIC MARKET –Indian Market covering all the states of India with well equipped field force.

INTERNATIONAL MARKET Global presence in 60 countries

including Europe, South America, the Middle East, North Africa, South-East Asia and

the SAARC Nations.

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Research Design Descriptive

Data Source Primary & Secondary data

Research Instrument Questionnaire

Types of Questionnaire Structure and non-disguised

Sample Plan Lucknow/Kanpur /adjacent areas

Sample Size 50 opthalmologist

Sampling Procedure Non Probability sampling(Judgment sampling)

Sampling method Personal survey method through questionnaire

Analysis Descriptive statistics by SPSS & Excel

VARIOUS PARAMETER USED IN RESEARCH

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Average per day surgery

Type of cataract surgery

14%

64%

22%

No. of surgery each day

123

70%2%

22%

6%

Type of cataract surgery

1-PHACO2-EXTRACAPSULAR3-INTRACAPSULAR4- OTHERS

DATA ANALYSIS & INTERPRETATION

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26%

68%

6%

TYPES OF LENSES USED

1-RIGID 13 2-FOLDABLE 34

3SINGLE PIECE IOL 3

60%

40%

Reasons to use foldable lenses

1-EASY2-LESS RISK

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32%

68%

Pricing of foldable lenses

1-Premium Price 2-Economical

56%

44%

DEGREE OF SAFTY BY FOLDABLE

LENSES1- VERY SAFE 2-SAFE

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46%

54%

EFFECT OF PREMIUM PRICE TO PATIENT

1-No 2-YES

68%

32%

PREFERENCE OF BRANDS

1-INDIAN 2-FOREIGN

14

62%

32%

6%

DEGREE OF RELEVANCE OF FOLDABLE LENSES

1-VERY RELEVANT2-RELEVANT3-LESS RELEVANT

56%22%

22%

Opinion About Phaco Surgery

1-strongly agree

2-agree

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22%

48%

30%

Opinion about the Qual-ity of Biotech Lenses

1Strongly agree2-Agree3Niether agree nor disagree

2%18%

38%

26%

8%

8%

AGE GROUP

1-BELOW 35 2-36-403-41-45 4-46-505-51-55 6-56-60

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MAJOR FINDINGS

Factors of using foldable lensesEasy to implant • Less risk factors Not much affect of price of the

lenses More advanced technology Less chances of opacity Better than hard lenses Market share of the company in UP

-35%

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Environmental sector Nature of Impact IImpact of each sector

Economic

Economic development in developing countries and an ageing population in developed parts of the world can be attributed to the increase in demand.

MarketThe global market for intraocular lenses (IOLs) used in cataract surgery continues to increase as the number of patients requiring cataract operations grows.

InternationalIndia needs to be more in exports of IOL in comparison of US ,Europe China ,.

Political IOL has no political value

Social Eradication of blindness amongst people

SuppliersBulk Suppliers are available in India And raw material are plastic like abs, pc, nylon-6, pp, pmma-acrylic

TechnologicalTechnological up gradation of industry is in progress

ETOP ANALYSIS OF FOLDABLE LENSES

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• STRENGTH • WEAKNESS

• THREAT• OPPERTUNI

TY

*

MULTINATIONAL

COMPANY* OWN

R&D

* DOMESTIC MARKET

COVERAGE

* FOREIGN BRANDS

* HEAVIY COMPETITION IN SURGICAL PRODUCTS

*

* HIGH GROWTH POTENTIAL * SOCIAL ATTENTION

TOWARDS HEALTH DUE TO MERE DISPOSABLE

INCOME * HIGHER LIFE

EXPECTANCY RATE

SWOT ANALYSIS

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SUGGESTIONS

The supply chain management need to be improved as during the month they had some brands out of stock.

The sales force may work more aggressively to get more market share .

The Field force should concentrate more on the Premium range of products to get more margins.

The company should restrict to a single model to get more market share

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Thank you for your attention !