Bing
10
Microsoft Confidential Outside the Search Box JUNE 11, 2015 MIKE MCMEEKIN
Transcript of Bing
Microsoft Confidential
Outside the Search Box
JUNE 11, 2015MIKE MCMEEKIN
Microsoft Confidential
Key points
2
Microsoft is the exclusive salesforce for ads delivered on the Bing Ads platformA single, unified customer experience.
Increased connectivity for all things Microsoft Advertising.
Yahoo desktop search is now
non-exclusive Minimum of 51% served by Bing Ads. Bing Ads serving roughly 99% today.
Yahoo mobile search stays
non-exclusive and non-guaranteedCurrently Bing serves
roughly 90% of this traffic.
Opportunity for more volume
High quality syndication partners.
Faster innovation
Feedback more connected to engineering.
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Microsoft Confidential
Infinite devices and data
Finitetime and attention
Microsoft Confidential
Changing how people search
Becoming more than just a search engine, Bing is powering the things we use everyday
Translation, Music, Image and Voice recognition on Microsoft family of devices
Touch first experience on search and discovery
Understanding gestures at scale
Powering virtual assistant experiences like Cortana
Microsoft Confidential
Bingevolving asa platform
IMAGES
VIDEO
SOCIAL
PERSONAL
SERVICES CORTANA
SPOTLIGHT
Search systems now have the raw data to start making sense of the world in which they live
Bing is surfacing
information throughout a
number of devices and
services
Microsoft Confidential
Using Cortana to search makes me auser
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Experiences organized around people, not devices
Your photos
Your messages
Your contacts
Your events
Your places
…
Your devices
Your interests
Your searches
Your behaviors
Your work
…
Microsoft Confidential
Showing an ad based solely on a query− Keywords− Text ads − Matching
Target profile and circumstance− Day parting− Location− Demographics
Hyper relevancy− Intent engines− Social and ubiquitous
connectivity− Richer ads
demonstrating relevancy
Target people in brand context− Audience-based
targeting− Custom lists
Personalised experiences− Highly curated content− NUI− Integrated search
experiences
We are herePaid search evolution
Microsoft Confidential
Connecting to moments that matter
Audiences
Keywords
MobileNative
YOUR AD
Personal
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
