BiMBA at Peking University 2014 MBA Course Introduction
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Transcript of BiMBA at Peking University 2014 MBA Course Introduction
Introduction of BiMBA 2014 MBA Curriculum
BiMBA 2014 MBA Course GuideThrough systematic world-standard MBA education, BiMBA aims to nurture a group of executives with a mastery of the theories and practices of international business and build a group of leaders with knowledge, vision and entrepreneurship. In 2014, BiMBA made new adaptations to its programs in a discreet and innovative way. Based on a rigorous general management curriculum, more electives will be offered and BiMBA will introduce a few frontier topics to students, such as Big Data. We also stretched ourselves to incorporate more practical learning experience to our program. On one hand, we will invite industry practitioners to BiMBA’s class, and on the other hand, we’ll break walls of the classroom and take students on several carefully designed field study trips. Meanwhile, to increase students’ international exposure, we designed one international study trip to Silicon Valley and will offer another second master degree program in cooperation with University of Wisconsin, Madison. On top of this newly designed curriculum, we offer three lecture series to go along with the MBA courses: National Development Lecture Series, Knowing and Doing Lecture Series, and Humanities and Social Sciences Lecture Series. The highlights and details of BiMBA 2014 MBA Curriculum can be found in the following sessions.
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Lecture Series3
19Compulsory Courses
16Electives
Follow the Best Minds in China’s Development
Frontier Topics
1In-company Consultancy Project
Second Master Options
2
International Study Trip at Silicon Valley
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3Field Study Trips
BiMBA helps the students to understand China in a macro perspective through plenty of lectures covering economic trend, policies, enviroment, laws among other topics delivered by prominent scholars like Prof. Yifu Lin(林毅夫)Prof. Qiren Zhou(周其仁), Prof. Guoqing Song(宋国青) Prof. Weiying Zhang(张维迎), Prof. Yiping Huang(黄益平), etc.
Only in PKU can you be immersed in so many lectures and discussions of high qualities in various topics.
Unique SupplementaryLectures
Two Big Data Courses in the new Curriculum
MBA+
One of the most important resources of a world-class business school is the professors who teach with the programs. The faculty of our MBA program are drawn from business schools around the world – 45% from the United States, 25% from Europe, and 30% from China. Internationalization is in the vein of BiMBA. Our founding institution, National School of Development, is the only school at Peking University where all the faculty members received their PhDs from leading universities abroad. Besides, as a top think tank in China, NSD’s faculty bring their understandings of China’s future development to the MBA class.The teaching faculty at BiMBA are chosen based on several important criteria. In the first place, they must have good credentials. All of our faculty members hold a PhD from a leading university (such as Harvard University, University of Chicago, University of
Yang Yao
Dean of National School of Development at Peking UniversityProfessor of EconomicsPhD from University of Wisconsin
Lee Zhang
Associate Dean of National School of Development,Dean of BiMBAProfessor of MarketingPhD from Ohio State University
John Yang
Co-Dean of BiMBAProfessor of ManagementPhD from Columbia University
Hao Ma
Director of BiMBA Academic CommitteeProfessor of Strategy ManagementPhD from the University of Texas at Austin
Dirk Buyens
Academic Dean and Partner of Vlerick Business SchoolProfessor of ManagementPhD from Ghent University
Sean Chen
Professor of Statistics at Fordham UniversityProfessor of ManagementPhD from Harvard University
Andy Tsay
Department Chair at Leavey School of Business, Santa Clara UniversityProfessor of ManagementPhD from Stanford University
Denis Morisset
Director of Executive Luxury Marketing programs, Essec Asia PacificProfessional Marketing Faculty at ESSEC Business School (France)Professor of Marketing
Bruce SteningProfessor of Management
Eamonn WalshProfessor of Finance
Pennsylvania, etc.). Secondly, they have proved themselves to be excellent instructors. Thirdly, they have to be experts in their respective field both academically and practically, which means they should be not only savvy with the theoretical knowledge in their own fields but also be able to apply the knowledge to real managerial issues faced by organizations. Fourthly, they have to have a very appealing teaching style that enables them to engage the students in the learning process, and helping each member of the class rise to his or her potentials. Instead of following the traditional lecturing method, professors at BiMBA adopted a variety of teaching methodologies, such as case study and experimental learning, to facilitate students’ learning process and create a deep engagement between professors and students.
Yuzhen Gong
Deputy Director of BiMBA Academic CommitteeProfessor of Management
Keith Niedermeier
Director of the Undergraduate Marketing Program Adjunct Assistant Professor of Marketing at the Wharton School, University of PennsylvaniaProfessor of Marketing
Zhaofeng XueProfessor of Law and Economics
David VenterProfessor of Management
Xiaohui LvProfessor of Management
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David JemisonProfessor of Management
Xuanli XieProfessor of Entrepreneurship
Yiping HuangProfessor of Finance
John Wingender
Professor of Finance
Jalal Soroosh
Professor of Accounting
Ellen Dowling
Professor of Management
Kenneth DavisProfessor of Law and Ethics
S. ThomasEmersonProfessor of Entrepreneurship
Jiawen Yang
Professor of Finance
Walter Van DyckProfessor of Innovation Management
And More
ABOUT OUR FACULTY
AUG ~ JAN
FIRST YEAR SPRING SEMESTER
2014 2015
Managing Organizational Behavior
Innovation Management
Report Writing and Presentation Skills
Negotiation Skills
Managerial Accounting
Marketing Management and Consumer Behavior
Operations Management
Entrepreneurship
Strategic Management
Management Integration
In-company Consultancy Project
Big Data Analytics II: Application in Marketing ResearchCompetition Strategy - A Field Study (in Chinese)Transforming into Customer-Centric Multi-Channel OrganizationsLuxury Brand Management and Luxury Service Managing Across CulturesInternational Financial Management Risk AnalysisMerger and AcquisitionPractices on Venture Capital and Corporate Financing in China (in Chinese)Investments
China Interactive Touch - A Field Study
(for international students)
Business in China
(for international students)
Big Data Analytics I: General Review
Leadership in Chinese Traditional Culture: Zeng
Guofan Management Strategy (in Chinese)
Marketing in China (in Chinese)
International Study Trip on Innovation and
Entrepreneurship - to Silicon Valley
Business Statistics
Global Leadership
Financial Accounting
Decision Making
Managerial Economics
China’s Economic Development
Business Law and Ethics
Corporate Finance
Human Resources Management
Compulsory Courses
Electives
v
Second Master Degrees
FIRST YEAR SPRING SEMESTER SECOND YEAR FALL SEMESTER
C
E
M+ Contemporary Issues in Global Finance
Global Financial Markets
Raising Capital and Investing in Global Financial
Markets
Global Equity Portfolio Management
Global Corporate Governance
Global Risk Management
*Peking University Campus
*Fordham University Campus (New York City)
MSGFReal Estate and Urban Land Economics
Valuation and Feasibility Analysis
Real Estate Capital Markets
Commercial Real Estate Developments
Topics in Global Real Estate Markets
Study Tours to Major U.S. Real Estate Markets
*University of Wisconsin, Madison Campus
GREMMaster of Science in Global Finance Global Real Estate Master
2014 FULL TIME MBA COURSE TIMETABLE
FEB ~ AUG2015 2015 SEP ~ JAN2015 2016
03
China Interactive Touch - A Field
Study (for international students)
Business in China (for international
students)
Big Data Analytics I: General
Review
Business Statistics
Global Leadership
Financial Accounting
Managerial Economic
China’s Economic Development
Corporate Finance
Compulsory Courses
Electives
Second Master Degrees
C
E
M+
Managing Organizational Behavior
Report Writing and Presentation
Skills
Negotiation Skills
Managerial Accounting
Marketing Management and
Consumer Behavior
Operations Management
Decision Making
Business Law and Ethics
Human Resource Management
Strategic Management
Innovation Management
Entrepreneurship
Management Integration
Leadership in Chinese Traditional
Culture: Zeng Guofan
Management Strategy (in Chinese)
Marketing in China (in Chinese)
Big Data Analytics II: Application in
Marketing Research
Competition Strategy - A Field Study
(in Chinese)
Transforming into Customer-Centric
Multi-Channel Organizations
Luxury Brand Management and
Luxury Service
International Study Trip on Innovation
and Entrepreneurship - to Silicon Valley
Managing Across Cultures
International Financial Management
Risk Analysis
Merger and Acquisition
Practices on Venture Capital and
Corporate Financing in China
In-company Consultancy Project
Contemporary Issues in Global Finance
Global Financial Markets
Raising Capital and Investing in Global
Financial Markets
Global Equity Portfolio Management
Global Corporate Governance
Global Risk Management
* Peking University Campus
*Fordham University Campus (New York City)
MSGFReal Estate and Urban Land EconomicsValuation and Feasibility AnalysisReal Estate Capital MarketsCommercial Real Estate DevelopmentsTopics in Global Real Estate MarketsStudy Tours to Major U.S. Real Estate Markets*University of Wisconsin, Madison CampusNotes: Part-time students can take these course in the fall semaster of 2016
GREM Master in Science of Global FinanceGlobal Real Estate Master
2014 PART TIME MBA COURSE TIMETABLE
FIRST YEAR FALL SEMESTER FIRST YEAR SPRING SEMESTER SECOND YEAR FALL SEMESTER SECOND YEAR SPRING SEMESTER
AUG ~ JAN2014 2015 FEB ~ AUG2015 2015 SEP ~ JAN2015 2016 FEB ~ AUG2016 2016
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Innovation ManagementEntrepreneurshipBig Data Analytics I: General ReviewInternational Study Trip on Innovation and Entrepreneurship - to Silicon ValleyBig Data Analytics II: Application in Marketing ResearchPractices on Venture Capital and Corporate Financing in China(in Chinese)
Real Estate and Urban Land EconomicsValuation and Feasibility AnalysisReal Estate Capital MarketsCommercial Real Estate DevelopmentsTopics in Global Real Estate MarketsStudy Tours to Major U.S. Real Estate Markets
“Knowing and Doing Lecture Series” focuses on real-world business and practice. Entrepreneurs and senior practitioners from various industries will be invited to talk with students and share with them their insights into the industry and their personal experience. This lecture series is expected to help students develop a better knowledge of relevant industries, integrate their in-class learning with real-world practices, and very importantly acquire a deeper understanding of the key elements for success in both businesses and individual career development. This lecture series has brought very great speakers to BiMBA like Mr. Haiquan Hu, a national well-known singer and an excellent business leader and Mr. Bob McDonald, former President and CEO of Procter & Gamble, etc.
FINANCE
Financial AccountingCorporate FinanceManagerial AccountingInternational Financial ManagementRisk AnalysisMerger and AcquisitionPractices on Venture Capital and Corporate Financing in China Investments
Global LeadershipDecision MakingStrategic ManagementManagement IntegrationCompetition Strategy - A Field Study (in Chinese)Leadership in Chinese Traditional Culture: Zeng Guofan Management Strategy(in Chinese)Managing Across Cultures
Marketing Management and Consumer BehaviorMarketing in China (in Chinese) Big Data Analytics II: Application in Marketing ResearchTransforming into Customer-Centric Multi-Channel Organizations Luxury Brand Management and Luxury Service
Contemporary Issues in Global FinanceGlobal Financial MarketsRaising Capital and Investing in Global Financial MarketsGlobal Equity Portfolio ManagementGlobal Corporate GovernanceGlobal Risk Management
MSGF
INNOVATION AND ENTREPRENEURSHIP
&
Lecture Series 2: Knowing and Doing
The "Humanities and Social Sciences Lecture Series" is an interdisciplinary exploration and trial, created to help students learn to:1) look at the world with a different perspective, to discover their own "new world".2) look at an issue from different angles, so as not to become absorbed in one professional mindset that can lead to extreme views and overconfidence.3) break away from the mindset of a single specialisation. This is the first step in critical thinking, opening up a world full of possibilities. The emphasis of the series is not on content but rather 'question led' learning. Nine prestigious scholars from various disciplines will each give presentations on subjects including philosophy, politics, law, literature, sociology and traditional chinese medicine.
Lecture Series 3: Humanities and Social Sciences
“National Development Lecture Series” is aimed at setting up a platform for MBA students to interact with distinguished professors at the National School of Development at Peking University—the founding institution of BiMBA, like Prof. Justin Yifu Lin (林毅夫), Prof. Qiren Zhou(周其仁), Prof. Yiping Huang(黄益平), to name just a few, and helping them develop a better comprehension of the current economic and social developments in China. The series will cover a wide range of topics, pooling the academic specialties of prominent scholars in their respective areas, such as economic restructuring, medical reform, monetary policy, etc.
Lecture Series 1: National Development
STRATEGY & LADERSHIP MAR
REAL ESTATE
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LEADERSHIP
Master of Science in Global Finance
COURSE STRUTURE BY AREA
COMPULSORY COURSES
C01
C02
C03
C04
C05
C06
C07
C08
C09
C10
C11
C12
C13
C14
C15
C16
C17
C18
C19
ICP
E01
E02
E03
E04
E05
E06
E07
E08
E09
E10
E11
E12
E13
E14
E15
E16
14
14
14
14
28
28
14
14
14
28
28
28
28
28
28
28
20
20
20
20
40
40
20
20
20
40
50
50
50
50
50
50
28
28
28
28
28
28
28
28
28
28
28
28
14
28
28
28
28
28
28
40
40
40
40
40
40
40
40
40
40
40
40
20
40
40
40
40
40
40
200
Business Statistics
Global Leadership
Financial Accounting
Decision Making
Managerial Economics
China’s Economic Development
Business Law and Ethics
Corporate Finance
Human Resources Management
Managing Organizational Behavior
Innovation Management
Report Writing and Presentation Skills
Negotiation Skills
No. Courses Hours Weight
ELECTIVES
No. Courses Hours Weight
China Interactive Touch - A Field Study(for international students)
Business in China (for international students)
Big Data Analytics I: General Review
Leadership in Chinese Traditional Culture: Zeng Guofan Management Strategy (in Chinese)
Marketing in China (in Chinese)
International Study Trip on Innovation andEntrepreneurship - to Silicon Valley
Big Data Analytics II: Application in Marketing Research
Competition Strategy - A Field Study (in Chinese)
Transforming into Customer-Centric Multi-Channel Organizations
Luxury Brand Management and Luxury Service
Managing Across Cultures
International Financial Management
Risk Analysis
Merger and Acquisition
Practices on Venture Capital and Corporate Financing in China (in Chinese)
Investments
05
Managerial Accounting
Marketing Management and Consumer Behavior
Operations Management
Entrepreneurship
Strategic Management
Management Integration
In-company Consultancy Project
COURSE LIST AND DETAILS
COMPULSORY COURSES
C01
C02
C03
C04
C05
C06
C07
C08
C09
C10
C11
C12
C13
C14
C15
C16
C17
C18
C19
E01
E02
E03
E04
E05
E06
E07
E08
E09
E10
E11
E12
E13
E14
E15
ICP
14
14
14
14
28
28
14
14
14
28
28
28
28
28
28
20
20
20
20
40
40
20
20
20
40
50
50
50
50
50
200
28
28
28
28
28
28
28
28
28
28
28
28
14
28
28
28
28
28
28
40
40
40
40
40
40
40
40
40
40
40
40
20
40
40
40
40
40
40
No. Courses Hours Weight
ELECTIVES
No. Courses Hours Weight
China Interactive Touch - A Field Study(for international students)
Business in China (for international students)
Big Data Analytics I: General Review
Leadership in Chinese Traditional Culture: Zeng Guofan Management Strategy (in Chinese)
Marketing in China (in Chinese)
International Study Trip on Innovation andEntrepreneurship - to Silicon Valley
Big Data Analytics II: Application in Marketing Research
Competition Strategy - A Field Study (in Chinese)
Transforming into Customer-Centric Multi-Channel Organizations
Luxury Brand Management and Luxury Service
Managing Across Cultures
International Financial Management
Risk Analysis
Merger and Acquisition
Practices on Venture Capital and Corporate Financing in China (in Chinese)
In-company Consultancy Project
05
Business Statistics
Global Leadership
Financial Accounting
Decision Making
Managerial Economics
China’s Economic Development
Business Law and Ethics
Corporate Finance
Human Resources Management
Managing Organizational Behavior
Innovation Management
Report Writing and Presentation Skills
Negotiation Skills
Managerial Accounting
Marketing Management and Consumer Behavior
Operations Management
Entrepreneurship
Strategic Management
Management Integration
COURSE LIST AND DETAILS
F01
F02
F03
F04
F05
F06
Master in Science of Global Finance
Contemporary Issues in Global Finance
Global Financial Markets
Raising Capital and Investing in Global Financial Markets
Global Equity Portfolio Management
Global Corporate Governance
Global Risk Management
R01
R02
R03
R04
R05
R06
Global Real Estate Master
No. Courses
Real Estate and Urban Land Economics
Valuation and Feasibility Analysis
Real Estate Capital Markets
Commercial Real Estate Developments
Topics in Global Real Estate Markets
Study Tours to Major U.S. Real Estate Markets
No. Courses
06
Application Requirements
Complete four transfer courses, credits requirement: 12 creditsThe four courses that are transferred are: Business Statistics,Corporate Finance,Managerial Economics,Global Leadership/Managing Organizational Behavior
Application Time
FT14: at the end of the first semester, 2014PT14: at the end of the third semester, 2015
Tuition
2014 Tuition fee: US$ 16,000. The tuition of 2015/2016 enrollment is TBA.
Program Structure:
3 courses in Beijing (Part-time, about 2 Months)3 courses in New York (Full-time, three weeks)
Application Requirements
1.Credits transfer from MBA courses: 14 credits2.TOEFL or IELTSA Test of English as a Foreign Language (TOEFL) is required for applicants whose native language is not English or whose undergraduate instruction was not in English. TOEFL Score minimum = 100. IELTS will also be accepted.3.GMAT or GRE
Application Time
FT14: early January to middle June, 2015PT14: early January to middle June, 2016
TuitionIn 2014, the tuition fee of the program is $13309.24. The tuition of 2015/2016 enrollment is TBA.
Program Structure-In University of Wisconsin, US
Five semester-long courses(Full-time from Late August to December)One-week introductory real estate course Field trip to a major U.S. real estate market
MBA+: SECOND MASTER DEGREES