BIM FROM BUSINESS PERSPECTIVE

By: Hossam Raafat Farag

Contents

WHY BIM HAS BEEN INNOVATED

SHOULD WE HAVE TO CHANGE

OUR PERSPECTIVE ON

HOW WE ARE UNDERSTANDING

AND DEALING WITH BIM

VERTICAL, AND HORIZONTAL

DEVELOPMENT

ARE THE CURRENT KPIs ENOUGH TO

MEASURE BIM PROCESS

EFFICIENCY COMPARED TO

ROI?

…SO HOW CAN WE MAKE THE MOST OF BIM

AREAS WITH POTENTIALS FOR INVESTEMENT IN

BIM

What we will try to answer in this session

Is BIM a new idea (Invention)? Why construction industry development rate is less than other industries? What is the impact of Stakeholder roles on assessment of BIM? What are the comments on the current implementation of BIM in the

market? Why do we have to invest more in the horizontal development in the BIM

dimensions? Are the current KPIs enough to measure BIM process efficiency compared to

ROI? How to develop the current BIM implementation in the market? What are the areas that have potential for investment related to BIM?

Why BIM has been innovated

Sakichi & Kiichiro Toyoda

TOYOTA TPS(1)(10)(11)

Bill SmithMOTOROLA SIX

SIGMA ($17 Billion)(2)(12)

Jack WelchG.E. SIX SIGMA

($750 Million)(3)(13)

Sir John EganFormer Jaguar Chairman

Egan Report(4)(14)

Should we have to change our perspective on how we are understanding and dealing with BIM

(15)

Policy

Process

People

Technology

Should we have to change our perspective on how we are understanding and dealing with BIM(9)

• Software limitations• Infrastructure Limitations• Avoiding Cloud Apps.• No full interoperability

• Lake of the right approach• Over Detailing & Constraint• 3D Coordination is dominant• BIM is not mature enough in

Medium and small Organizations

• Poor client involvement• Lake of training Plans• Not all providers are Qualified• BIM is a 3D drafting• Lake of BIM technicians

• No enforcement by the government• Lower bidder not most efficient• BIM is a Luxury

VERTICAL, AND HORIZONTAL DEVELOPMENT

(16)

ARE THE CURRENT KPIs ENOUGH TO MEASURE BIM PROCESS EFFICIENCY COMPARED TO ROI?

- Man hours spent per project- Speed of Development (Turnaround time)- Revenue per head- IT investment per unit of revenue- Cash Flow- Percentage of cost reduction- Bids won or win percentage (7)

- Number of errors and omissions- Rework- Overall Project duration- Safety incidences - Client satisfaction

- Better reputation- Better product- Better RFIs quality- Better team- Expansion in services providing- Better collaboration between stake holders and

owner- Better cost control/Predictability- Faster client approval cycles- Faster Regulatory approval cycles

Policy

Process

People

Technology

…SO HOW CAN WE MAKE THE MOST OF BIM(9)

• Software integration• Infrastructure &

Communication development• Automation (R&D)• Database and libraries

• What do you need from BIM?• Clear demarcation and roles for

stakeholders• Start the Project in BIM• Client or End-user is the model

owner• Team development• Avoiding over detailing

• The culture of BIM for clients• Encouraging clients to start project in BIM• Client EIR & early involvement• BIM Management roles• Engineers practical on-site training • Collaboration culture in education• Technical institutes

• Government role• Quality driven market mindset• Local standards & Codes• Local BIM providers Ranking system

Information management CDE ServicesHighspeed LAN Dedicated internet lines

Site Microwave towers

Software Development Automation

Steel prefabricated prefabricated HVAC Duct

Pre-Assembled Piping systems Prefabricated Buildings

Augmented Reality 4D Planning Laser scanning

Augmented reality BIM Management Live tracking

Certifications Technicians Institutes Online Training

University new programs Training Centers

AREAS WITH POTENTIALS FOR INVESTEMENT IN BIM(9)

Education.

Communication.

Infrastructure.

Software Development

Manufacturing

Outsourcing

New services

Thank you…

Questions…

References

• (1) https://global.toyota/en/company/vision-and-philosophy/production-system/• (2) Alänge, S., 1992. Total Quality Management as a Tool for Organizational Change-The case of Motorola.• (3) Henderson, K.M. and Evans, J.R., 2000. Successful implementation of Six Sigma: benchmarking general electric company.

Benchmarking: An International Journal, 7(4), pp.260-282.• (4) Murray, M., 2003. Rethinking construction: the egan report (1998) (pp. 178-195). Blackwell Science, Oxford, UK.• (5) Wolstenholme, A., Austin, S.A., Bairstow, M., Blumenthal, A., Lorimer, J., McGuckin, S., Rhys Jones, S., Ward, D., Whysall, D., Le

Grand, Z. and Guthrie, W., 2009. Never waste a good crisis: a review of progress since Rethinking Construction and thoughts for our future.

• (6) Eleftheriadis, Stathis. (2014). BIM Integrated Optimisation Framework for Environmentally Responsible and Structurally Efficient Design Systems: A Holistic Cloud Based Approach.

• (7) Coates, P., Arayici, Y., Koskela, K., Kagioglou, M., Usher, C. and O'Reilly, K., 2010. The key performance indicators of the BIM implementation process.

• (8) Erin Rae Hoffer, 2016, IS IT TIME FOR BIM? ACHIEVING STRATEGIC ROI IN YOUR FIRM. Autodesk• (9) Farag, Hossam, 2019. Improve BIM Management process in design stage phase in construction projects. • (10) https://www.toyota-industries.com/company/items/7110436d43157cb2c372bcd07d07411c_1.jpg• (11) https://en.wikipedia.org/wiki/Kiichiro_Toyoda

References

• (12) http://leansixsigmadefinition.com/wp-content/uploads/2019/01/bill_smith_motorola_six_sigma.jpg

• (13) https://www.google.com/imgres?imgurl=https%3A%2F%2Fi.harperapps.com%2Fauthors%2F28473%2Fx300.jpg&imgrefurl=https%3A%2F%2Fwww.harpercollins.com%2Fauthor%2Fcr-101697%2Fjack-welch%2F&docid=ZgZOmrE41mZOwM&tbnid=O9Y1jCfbcINYAM%3A&vet=10ahUKEwiwofWHnZnkAhWLpY8KHd7lD3IQMwiGASgMMAw..i&w=300&h=400&bih=674&biw=1536&q=jack%20welch&ved=0ahUKEwiwofWHnZnkAhWLpY8KHd7lD3IQMwiGASgMMAw&iact=mrc&uact=8

• (14) https://3a09223b3cd53870eeaa-7f75e5eb51943043279413a54aaa858a.ssl.cf3.rackcdn.com/c511bc39fe8c361aad951255f3b58f85880752409-1301943298-4d9a1402-620x348.jpg

• (15) https://damassets.autodesk.net/content/dam/autodesk/www/solutions/bim/images/stories/Is-it-Time-for-BIM-Achieving-Strategic-ROI-in-Your-Firm-576x300.jpg

• (16) http://biblus.accasoftware.com/en/bim-dimensions-3d-4d-5d-6d-7d-bim-explained/