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iMiEV AND IRELAND’S ELECTRIC VEHICLE FUTURE

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Introducing iMiEVWhat’s in a name?

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Contents

1. Background – Mitsubishi’s Environmental Strategy and EV

2. Introducing iMiEV – Mitsubishi’s first electric vehicle

3. Key Environmental Benefits

4. Trial Programme

5. Key Challenges

Appendices: Appendix 1 - Technical SpecificationsAppendix 2 - Mitsubishi Environmental Strategy

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1.1 BackgroundAbout Us

• Mitsubishi Motors Corporation – “MMC”:– Mitsubishi Motors Corporation traces its history back to the 1870s– Key shareholders remain unchanged:

• Mitsubishi Heavy Industries, Ltd., Mitsubishi Corporation and The Bank of Tokyo-Mitsubishi Ltd., hold 34% of outstanding common stock

• Public and institutional shareholders hold balance

• Mitsubishi Motors Ireland:• Acquired by Frank Keane Holdings in 1984• Wholly owned Irish company• Provide sales and marketing infrastructure for Mitsubishi vehicles in Ireland

• MMC and it’s partners have established a leadership position in electric vehicles with commercial production expected to start in 2009.

• We are championing the case for Ireland to be a central part of the global trial of Mitsubishi electric vehicles

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1.2 BackgroundMitsubishi Environmental Strategy – 2020 Vision

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1.3 BackgroundMitsubishi Motors Environmental Strategy

72. Reduce Global Warming

1. Reducing Oil Dependence(Energy Security)

3. Sustainable Production

Improved diesel performance

High-efficient transmission

Readiness for bio-fuel(Ethanol FFV)

Variable valve engine

Weight reduction low-emission vehicles

Restricted use of hazardous substances

PHEVi MiEV

FCV

1.4 BackgroundMitsubishi Environmental Strategy – 2020 Vision

Catalyst technologies

CNG vehicle

iMIEV

8Mitsubishi Group’s PR magazine; issued in 1972

MINICA VAN EVMINICAB EV

• The first Mitsubishi Electrical vehicle was built in 1971• Programme parked due to uneconomic cost at the time and again in 1990s• Research recognised the crucial importance of the battery• Provided important starting point for current programme

1.5 BackgroundMitsubishi Electric Vehicle History

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Joint venture Battery Manufacturing Company (Lithium Energy Japan) established in December 2007.Achieved key milestone of getting the battery below 20% of the vehicle weight

1.6 BackgroundMitsubishi Electric Vehicle History

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2 Introducing iMiEVMitsubishi’s first production electric car

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2.1 Introducing iMiEVA Real Car – Based on the successful iCar

Electric Version

• Petrol i-Car has been a successful petrol car in Japan since Jan 2006.• Vehicle today is the electric prototype of this car – 11 in Europe• iMiEV is the first electric car and is expected to go into commercial

production in Japan in September 2009• Limited production due to capacity constraints• Technology showcase for Mitsubishi – intend to apply to other

vehicles

Petrol i-Car

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2.2 Introducing iMiEVFirst Glimpse – iMiEV Sport Air

iMiEV Sport Air – concept car to be shown at the Geneva Motor Show in March 2009

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Engine & Transmission

Fuel Tank

ChargerInverter

Lithium-ion BatteryMotor

�Four adults can be seated�Cargo space is same as petrol i

All EV components can be installed under the floor.

2.3 Introducing iMiEV Key Design Features

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i MiEV PetrolMax.Output 47kW 47kW

Max.Torque 180Nm 94Nm

Max.Speed 8500rpm 7500rpm

Type Permanent magnet synchronous

Turbo-charged

Time

Acceleration

i petrol

i MiEV

(0km/h → 80km/h)

1.5 sec. faster

Engine Speed (rpm)

Torq

ue (N

m)

Torque Characteristicsi MiEV

i petrol

Small and quiet engine More torque

Quicker accelerationSporty character

2.4 Introducing iMiEV Real Car – No compromise on performance

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Charging time

Power supply

Charging time

Quick charger

Three-phase 200V, 50kW

Approx. 30 min. (80%)

Household charger

200V (15A) 7 hours(Full)

Normal socket

TEPCO Quick charger

Quick charger socket

2.5 Introducing iMiEV Range and Charging

Range is up to 160kmTwo ways of charging – quick and normalIn total 20kWh will be charged into batteryNormal charging at any regular plug in EuropeQuick charging developed by Tokyo Electric Power Company (TEPCO) and Mitsubishi.

– under development for Europe

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Shift Indicator

2.6 Introducing iMiEV Instrument panel & controls

3 positions for gear lever1. Drive – car functions as normal2. Eco mode – limits power output >> limits consumption. Light regenerative braking3. Brake – Strong regenerative braking – used for downhill driving

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Power usage

Power reserve

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2.7 Introducing iMiEV Practical Considerations

Designed for the urban car environment• Like its petrol equivalent it is not designed for long distance commuting• Range is capped at 160km

Short term supply issues• Limited capacity until 2011• Extreme competition from other countries

Cost of initial production vehicle is high for most consumers

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3 Environmental Benefit2008 G8 Summit on Climate Change

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3.1 Environmental BenefitBenefits to Ireland of facilitating EV’s

• Transport is the fastest rising source of CO2 and GHG emission

• Significant financial penalties for Ireland if we miss our targets

• Electric vehicles allow us to harness renewable energy efficiently.

• Predictable and low cost source of power– Competitive advantage

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Well to tank

EV 42.9%�

HEV(Petrol)

82.2%

Diesel 88.6%

Gasoline 82.2%

*Calculation based on the share of Elec. Power source in Japan

Tank to wheel

Charger90%

Batt.92%

Inverter96%

Motor91%

Mechanical92% 66,5%

30.2%

17.8%

15.1%

3.2 Key Environmental Benefits Energy efficiency of Electric Vehicles

Overall

28.5%�

24.8%

15.8%

12.4%

Well to wheel

• Electric Vehicles use energy substantially more efficiently.

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g‐CO2/km

i MiEV

i petrol

Well to wheel emission ( Japanese 10�15 mode)

64% reduction

*Ref: JHFC Seminar 2005

• CO2 value of electrical vehicles is officially 0 g/km in Europe• Electricity production does however create CO2• Given Japanese energy mix, net CO2 reduction is 64%*• Driving 10.000 km per year > 0,73 ton CO2 reduction• Believe that there is at least a similar benefit to Ireland

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3.3 Key Environmental Benefits CO2 emission

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Noise (dB-A)

‐5dB

i MiEV

i petrol

3.4 Key Environmental Benefits Noise level – outside vehicle

• Noise level decrease by 5 dB– When fully accelerating from 50 km/h– A 100% increase of sound volume equals (=) 3dB increase– EV can contribute to lower the sound pollution in big cities in Europe

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i‐Petrol i‐MiEV

Usable range (km.) 1 60 km 

Fuel capacity 35 liter 21 KWH

Energy usage 1 9.2 km/L 7.6 km/KWH

Kilometers per year 1 2000 1 2000

Energy usage 625.0 L/ Year 1 575.0 KWH/Year

52.1 L/ Month 1 31 L/ Month

Energy costs per unit 1 .00 per Litre 0.0984 per KWH

Cost per km 5.21 Eurocent/ km 1 .29 Eurocent/ km

Cost per month 52.1 Euro  1 2.9 Euro 

Cost per year 625 Euro 1 55 Euro

Difference EUR  470 25%

625

155

0 1 00 200 300 400 500 600 700

i‐MIEV

i‐petrol

3.5 Key Environmental Benefits Energy Economy – Petrol vs. Electric

Cost per km is 75% cheaper – based on ESB urban night saver residential rate

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4 Trial Programme

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4.1 Trial Programme Why are we here?

• Mitsubishi Motors Corporation have brought 11 prototype vehicles to Europe in preparation for launch.• Delighted to be given the opportunity to participate in this trial.• Intend to show the car’s potential to key stakeholders• Car will be in Ireland for 3 months from April 2009

• Keen to promote the iMiEV in Ireland at an early stage given:• Limited commercial production availability in the short term• Wanted to show policymakers that it is a viable and practical vehicle• Opportunity for Ireland to be a European showcase for EVs

• Believe that early adoption of electric vehicles benefits Ireland’s image abroad:• Particularly true for tourism, food and technology sectors• Show our commitment to the knowledge economy

• Believe that the Irish consumer is ready for EVs

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4.2 Trial Programme Ireland - Right Consumer for Electric Vehicles

• Small cars have traditionally dominated the Irish car market

• Strong customer financial incentive

• Similar to Japan, Ireland is a right hand drive car market

• Consumer is already engaged – strong interest in hybrids / bio diesel

• Young population – will live with pollution consequences

• Accepts a financial cost for environmental protection

• Enthusiastic uptake for environmental reforms to date

• Majority of the population is urban - short average daily commutes - c20km

• Heavy reliance on motor transport

• Low level of high rise – strong access to power at the kerb

• Climate is relatively stable

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4.3 Trial Programme Key Objectives of Irish Trial

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5. Key ChallengesHow do we get started?

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5.1 Key ChallengesNeed a fiscal stimulus to roll out EV

Government target for electric vehicles – 10% by 2020

Key support for Electric Vehicles to Date• Exemption from VRT• Increased capital allowance• Lowest band for annual road tax

Governments need to help close the gap for customers through a financial incentive programme to get the first 250 vehicles on the road

Reward early adopters through• Reduction in rate of BIK for EVs• Exemption for electric vehicles from parking charges• Exemption from annual motor tax• Allow EVs to use bus lanes

Why do we need a financial stimulus to support migration to EVs?

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5.2 Key ChallengesNeed a fiscal stimulus to roll out EV

petrol car

Demand/Volume

Ow

ners

hip

Cos

t

electric vehicle

Fiscal stimulus

• Today - High cost/low volume• Expensive battery technology

Meet EV 10% Target

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5.2 Key ChallengesFinancially Responsible to Stimulate EV’s

• Cost of Stimulus • Reduces Ireland’s carbon penalty• Supports renewable infrastructure• Creates green jobs in Ireland• Improves competitiveness• Cleaner air -> lower health costs

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5.3 Key ChallengesCreating a supportive climate for EV

ELECTRICITY PROVIDERS• Infrastructure• Energy supply at attractive rates• Billing structure• Metering

VEHICLE MANUFACTURERS• Vehicle supply• Deliver attractive & finished product• Promote switch to EV by consumers

GOVERNMENT SUPPORT• Target setting for EV share • Financial incentives for early adopters• Promote EV usage benefits• Lead by example in procurement

RESEARCH INSTITUTIONS• Knowledge creation/sharing• Drive technology forward(i.e. battery improvement)

• Define quality standards

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THANK YOUimiev@mitsubishi-motors.ie

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Overall Length x Width x Height 3395 x 1475 x 1600 mm

Curb Weight 1080 kg

Seating Capacity 4

Max. Speed 130 km/h

Range 160 km

Motor

Type Permanent magnet synchronous

Max. Output 47 kW

Max. Torque 180 N�m

Drive System Rear wheel drive

Battery

Type Lithium-ion

Total Voltage 330 V

Total Energy 20 kWh

Appendix 1:Technical Specifications - Car

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Appendix 1:Technical Specifications – Car

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88 x Cell

22 Modules 1 x Battery Package

Battery module of 20KWh can be placed under the floor panel without further modification

Appendix 1:Vehicle Specifications - Battery

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0 20 40 60 80 100 120 140 160

Driving Range(km)

2 4 6 8

Driving time(hour)

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4.5

Japan 10-15 mode

air conditioneroff

0

20

40

60

80

100

120

140

0 200 400 600 800 1000 1200

Km/h

(s)

EU modeair conditioner

off

144km range

Average Speed 32.2km/h

Appendix 1:Vehicle Specifications – Driving Range

160km range

Average Speed 22.7km/h

Average speed in Dublin is 17km/h

38Battery Pack Motor

Appendix 1:Vehicle Specifications – Underbody lay out

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Appendix 2:Mitsubishi Environmental Strategy

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Appendix 2:Mitsubishi Environmental Strategy

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Appendix 2:Mitsubishi Environmental Strategy