The Artistic Middle Class:A Great Partner For Consumer Brands

Sonicbids helps bands connect online with people who book or license music

Sonicbids Quick Facts220,000+MEMBER BANDS

19,000PROMOTERS & LICENSORS

60,000+DEALS BOOKED IN THE PAST YEAR THROUGH THE SONICBIDS SITE

107 MEMBER COUNTRIES

200+ million

ESTIMATED NUMBER OF FANS SONICBIDS BANDS REACH

FREQUENCY OF COMMUNICATION BETWEEN SONICBIDS BANDS AND THEIR FANS

Daily

34NUMBER OF SHOWS THE AVERAGE SONICBIDS BAND PLAYS EACH YEAR

45DIFFERENT GENRES OF MUSIC

Berlin, Germany

Seattle, Washington

New York, New York

Milwaukee, Wisconsin

Cannes, France

Hamburg, Germany

Toronto, Ontario

Montreal, Quebec

Brisbane, AustraliaHollywood, CA

Chicago, IL

Toronto, Ontario

A Small List Of Our Partners

Introducing The Artistic Middle Class The internet has given rise to a new type of artist - what we call the Artistic Middle Class.

What Makes the Artistic Middle Class So Attractive?

High Quality: Today’s independent artists are able to produce high- quality music at a fraction of the cost

Entrepreneurial: Indie artists know how to market themselves, be proactive and connect with audiences

Pragmatic: They have no hang ups in collaborating with brands to get their music out

Inexpensive: No middle-men or entourages make independent artists less expensive and easy to deal with

Authentic: Their ability to control their own destinies means they don’t have to make compromises – there’s integrity in the sound

And a Great Partner to Consumer Brands…

This new Class of Artists Has a Big Reach: The mass market is dead – long live the mass of niches

It knows How to Connect & Build Relationships: Today’s world is about conversation and collaboration. Indie musicians understand and actively engage in social media

It appeals to Young Consumers’ Sense of Individualism: “I want music that defines me – not music that’s pushed to me.”

Who’s In On Indie?A few examples…

# of indie bands booked for performances at Gap stores:

767# of songs downloaded from microsite:

10,400 (Note: Microsite launched one month ago and is

currently only available to Gap employees.)

GAP

# of votes:

100,283# of email addresses captured:

22,197

Anheuser-Busch Program results through two rounds of voting:

# of votes:

43,574 # of email addresses captured:

11,250 # of opt-ins for future communication from Jansport:

6,100

JanSport Program results through one round of voting:

Converse# of band

submissions:  

2,100# of finalists that

were Sonicbids

members:  

12 out of 18

The winner was a Sonicbids member band.

The Artistic Middle Class conversation continues on my blog:

Sonicbids.com/PanosBrew