Bill Parker - Mastering TransPromo With GMC Software Technology
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Transcript of Bill Parker - Mastering TransPromo With GMC Software Technology
© GMC Software AG April 13, 2023 1
With GMC Software Technology
Bill Parker, Chief Marketing officer
Mastering Transpromo
© GMC Software AG
The Benefits of Transpromo
Growth – Cross sell and up sell
Loyalty – Relevant conversations
Efficiency – Do more with what you have
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© GMC Software AG
Ideal Vs Reality
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© GMC Software AG
Why that can’t always happen
• Existing applications are important
• Cost intensive to replace
• Key data may be unreachable
• Increases implementation time
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© GMC Software AG
Making It Easy
• Data extraction
• Enhance the design (White space)
• New data input from CRM or any other source
• Marketing define messages and rules
• Add color and variable graphics
• Multi-Channel Presentment
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© GMC Software AG
Bradesco Case
• 12th Largest Bank in the World• Multiple LOB’s, Banking, Credit Cards, Insurance, etc.
• Business Goal• Boost client acquisition• Grow in new markets • Differentiate the bank in the marketplace
May 20, 2010 6
© GMC Software AG
Result
May 20, 2010
Total time4 weeks approval to delivery2 months ahead of schedule
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© GMC Software AG April 13, 2023 8
Thank You.Do You Have any Questions?