Bill Kelly

Bill Kelly

Chameleon Associates

About Us

We were founded in 2006 We have experience in both the public and

private sectors Our team has expertise in a wide range of

subjects including: Sales & marketing Team building Education Pricing Change Management Strategic Planning Etc….

What we do

We’re a training company We deliver training for:

Schools Colleges Businesses Individuals

Our education courses cover: Motivation Communication Skills Personal Development

Our Business courses include:

Presentation Skills Dealing with Difficult People Leadership

the Audience

that’s you!

The BIGGEST mistakes

Ever…

using a screen like a sheet of

paper

creating a presentation as a

document

The tools you need…

Not all presentations are the same

Introduce your Company or OrganisationSell a new product or service

Support a bid or proposalLaunch an idea or concept

Training workshopsInternal reporting

The Basic Steps

Your ObjectivesKnow the AudienceInformation

Create a beginningCraft the ending

Visual Aids/Handouts

Create the middle

Your objectives

Why am I doing this presentation?What do I want to get from it?How long do I have?

Your objectives

Why am I doing this presentation?

InformPersuade

Teach

SellEntertain

MotivateTrain

My Objectives

I want you to leave today believing that you can create and deliver truly memorable and effective presentations.

I want you to be aware of the mistakes other people make when presenting. So you can learn from them and become better.

I want you to understand just how important it is that you are able to communicate your organisation’s core messages to you target audiences.

I want you to start you on the path to becoming presenters that others worry about following.

I want you to tell other people how much they would benefit from my workshops.

Knowing the Audience


What might the audience already know?

What do I want them to know?

What do I want them to do?

How well do you know your Audience?

Knowledge Experience

NeedsGoals

Formality

Interests

Everyone has a preferred way of absorbing information

Emotion

Learning StylesVisual Auditory KinaestheticSeeing Hearing Doing

Feelings

Creating the Content

A presentation should tell a story…

“Once upon a time…….”

“There was a princess…….”

“And they all lived happily ever after…….”

Engage the audience

Context

Relevance

Consequences

Actions

Create a Middle

How things are now

How things could be

PerfectFuture

Context

Relevance

Consequences

Actions

Information

Your objectives


22501500750Words

543Key Points

4 pages3 pages1 pageA4

15105Minutes

5 Minutes

About 750 words

3 main points

15 Minutes

About 2250 words

5 main points

10 Minutes

About 1500 words

4 main points

remember…

YOU ARE NOT WRITING AN ESSAY!

So how long will it take to put all my stuff together in a presentation?

And when should I start?

The amount of time required to develop a presentation is directly proportional to how high the stakes are.

Source: “Slideology” – Nancy Duarte

Far longer than you imagine

Source: Me

Between 5 and 50 times the length of your presentation

Your ObjectivesKnow the AudienceInformation

Create a beginningCraft the ending


Create the middle

"I am sorry this is such a long letter.I did not have time to write a short one.“Blaise Pascal

Information

Keep it simple

Avoid jargon and slang

Use pictures if you can

Create a story your audience can

follow

10 minutes

The 10 minute presentation…

To tell the audience about your organisation

To get something from them

To help them find opportunities for you

To gain and build trust and respect

Why you do what you do

What you do

Who you do it for

Why they use you

What to tell them?

Create an Ending

The audience need to know when you’ve finished…..

Any Questions?

NO !!!!!!

Create an Ending

Tell them what you want them to do next.

A Call to Action…

Do something!

You need to leave them…With something to remember and think about

Motivated to try something new

Bubbling with enthusiasm

Committed to taking action

Discussing the presentation long after it has ended.

Do one of these…

Restate your objectivesAsk the audience to do something specificPresent OptionsWarn of the consequences of inactionMake an emotional appeal

Create a Beginning

Grab the attention of the Audience!

Extraordinary

Memorable

Bold

Invigorating

Challenging

Provocative

Flamboyant

Your opening should be…Unconventional

Thought provoking

Stimulating

Startling

Contrary

Bigger than life

Unpredictable

Did you know?

As many as one in 12 children have some sort of caring responsibility?

That’s over 700,000 children

If people can fully understand your presentation just by

looking at your slides – why did you need to be there?

Use bullet points carefully!

• Here’s what happens– If you follow

• The standard– Indents and font sizes

» In Powerpoint Templates

Use images instead of words…

Bill’s Bakery

• We make a range of cakes:– Chocolate– Sponge– Genoa– Iced– Plain

According to research by YouGov:

• 24% of employees say their company has clearly communicated business objectives.

• That means that the remaining 76% have no idea where their company is going.

24% of employees say their company has clearly communicated business objectives

76% have no idea where their company is going

Source: YouGov and Department for Business Innovation and Skills

?

Colours and Fonts

Slide Design

KEEP IT SIMPLE

WELCOME

TO THE

HOUSING STRATEGY

COMMUNITY CONSULTATION

EVENT

23/02/2011

What’s a Housing Strategy

Do we have enough housing? Is it the right type? Is it in good condition? Is there enough choice for people? Housing the homeless Support for vulnerable people Housing Renewal Neighbourhoods and jobs

The Merseyside Local Transport Plan

Supporting Sustainable Inclusive Regeneration A Multi-modal package of measures A SINGLE INTEGRATED PUBLIC TRANSPORT NETWORK, including:

- Merseytram – 3-line network- Merseyrail Upgrade/Re-franchise- 15 Quality Bus Corridors (90km bus lanes)- Interchange Strategy- Information Strategy- Park & Ride Strategy- Liverpool City Centre Movement Strategy

£210 million indicative settlement 4 Major Schemes:

- Merseytram Line 1- Liverpool South Parkway

(Allerton Interchange)- Central Station Upgrade- Hall Lane Scheme

Merseyside Centre of Excellence- Public Transport- Transport Planning- ClearZone Trailblazer

Avoiding problems on the big dayGet there early!

Make sure your files are compatible

Have more than one copy of your presentation

Save files as an early version

If possible, use your own equipment

remember….

It takes practice to look effortless!

key messages to remember

Remember…

It’s not about you – it’s all about your audience

Remember

People recall images more easily than words

Remember…

The content of your presentation is more important than how you deliver it

Do not worry if others do not understand you.

Instead worry if you do not understand others.

Confucius, Chinese philosopher, 551-479 BC.)

Chameleon Associates

The Cost of Poor Communication

PeoplePeople

BusinessBusiness CustomersCustomersSuppliersSuppliers ££

£

A few numbers for you…

Impact of The Communications Gap

0

10

20

30

40

50

60

70

80

90

100

Losing money through ineffective communication?

85%

Source: Sales & Marketing Management Performance Newsletter


0

10

20

30

40

50

60

70

80

90

100

30 to 60 minutes per person, EVERY day is wasted reading

poorly written communications

44%



0

10

20

30

40

50

60

70

80

90

100

Information not readily available?

55%


What impact is this having on YOUR business?

PeoplePeople

BusinessBusiness CustomersCustomersSuppliersSuppliers

Wrong productOverchargingLate Payment PenaltiesWasted Time

PeoplePeople


Lost customersReworkDamaged reputationComplaintsLate PaymentsLegal CostsWasted Time

PeoplePeople


Lost customersReworkDamaged reputationComplaintsLate PaymentsLegal CostsWasted Time

High Staff TurnoverDifficulty RecruitingOvertime PaymentsInefficiency

Bill Kelly

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