Bill Brown Marketing Company

Brand Management - Design - Go-To-Market Initiatives

Complete Go-To-Market Initiatives

• Web Design / Launch / Maintenance • Point of Purchase Display Design / Procurement • Interactive Kiosk Design / Procurement • Plan O Gram Design & Management • Brochure Design • Catalog Design • Package Concept / Design / Procurement

Brand Marketing“It makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that

provides a solution to their problem.

The objectives that a good brand will achieve include:

• Delivers the message clearly

• Confirms your credibility

• Connects your target prospects emotionally

• Motivates the buyer

• Concretes User Loyalty

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point

of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you

cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication

and one you do not want to be without.”

L. LakeMarketing and Media Strategist

Sample PLAN-O-GRAM

• Assigned selling potential to every square foot of space

• Satisfying customers with a better visual appeal

• Tighter inventory control and reduction of out-of-stocks

• Easier product replenishment for staff

• Better related product positioning

• Effective communication tool for staff-produced displays

20 Years of Planogram Experience

larger retailers typically hire merchandising specialists to assist in developing planograms, or they may have their own in-house planogrammers. Having this already completed and in hand for your presentation puts you on the fast track with retailers. Why not have us take care of this for your program? It will definitely make for a more thought out program when presenting to retailers.

Offer Complete Programs

As competition increases, we’re seeing vendors and distributors becoming more aware of the importance of correctly merchandising their products. That awareness is leading to better point-of-sale displays, planograms and other marketing aids provided to retailers directly from the suppliers. Product placement and improved sales are just two very basic reasons companies should be implementing planograms for products. Our Planograms provide many other positive benefits, such as:

Planogram and Inventory ManagementAny good retailer realizes the key to increased sales is through proper merchandising. A planogram is one of the best merchandising tools for presenting products to the customer. If you aren’t using planograms, it may be time to start. We can help you implement a planogram, and effectively maintain inventories.

G a b r i e lc o m m u n i c a t i o n s

916 Harpeth Valley Place • Nashville, TN 37221

Phone : 615-673-2764 • Fax : 615-673-2848 • Email: [email protected]

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G a b r i e lc o m m u n i c a t i o n s916 Harpeth Valley Place • Nashville, TN 37221

Phone : 615-673-2764 • Fax : 615-673-2848 • Email: [email protected]

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12/18/09 7:46 AM

L e a r n H o w t o b e c o m e a R e t a i l P a r t n e r - D e t a i l s o n O t h e r S i d e

It’s All About Your Brand

In today’s world, customers have many choices. It is because of those choices, brand becomes vital for the survival of any business. Your brand is what separates you from all of the other choices your customers have available to them. It is your brand that must connect with your customers in a real, emotional way. By making true market connection, your business will be able to not only attract new customers, but build loyalty in your current customers.

Your brand is more than just your visual appearance, though it is a part of your brand. Your brand is your emotional promise to your customers. It is that promise that is communicated through various ways such as your logo, your brand position, your marketing, your employees, even how you answer your phone. Treat your brand is the emotional currency. If done well, your customers will want to buy into what you believe and ultimately, buy into your

business.

Sell Sheet are Proven Winners!

A sell sheet is a great sales tool for almost any product or service. Hand Outs, Leave Behind, Sales Kits and more. They are great for new prospects, as well as reinforcing your company’s business with existing

clients and customers.

The Mom Loves Music promotion comes in a 36 count floor/counter convertible display shown at left. This promotion will be a perfect addition for the greeting

cards, gifts, or floral area of your stores.

Assembled Display Dimensions: 54”h x 14“w x 14”d

Shipping Carton Specs: Dimensions: 14.5” x 12.25” x 11.75” Weight: 18.6 lbs.

Do you have some inventory you need to move? Is there a service you want to offer via direct mail and web to a prospect list? We can help. Turning out seasonal promotions is fast and

affordable with us.

Catalog DesignWe create every catalog from scratch; we do not work from pre-made templates. We interview you about your target market, industry, competition and style needs and build a design best suited for you. We’ll help guide you in preparing your content to keep your costs down as well. We want a long-term relationship with our clients so making catalogs effective and ideally designed is a top priority.

Most typical catalog projects - catalogs of 32 to 64 pages - generally need about 4-6 weeks to design and proof. You’ll be very involved in approving both the style and layout along the way and we need to leave enough time to interact properly. Smaller catalogs might require less time, about 2-4 weeks. Printing usually needs another 7-10 working days as well. We can work with any printer of your choosing and can help you choose just the right printer for your specific project at no extra cost.

Product Photography & Illustration

Need some help with your product images? We know that the purpose of product images is to show details. We have the resources and experience to make sure your product images are perfect.

Product Displays Along with brand development, we have an extensive track record of designing and manufacturing award winning store fixtures and retail point-of-sale displays.

Blending form and design with function, we specialize in creating unique and imaginative retail environments using a symphony of

woods metals, applied graphics and acrylic materials. Of course we also produce many in/out corrugated displays as well.

Packaging and Design Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.

llustrationMaking a living as an illustrator is a dream for many young artists – I always knew my baseball career was not going to pan out, so the same can be said for me.

Over the years I’ve experimented with various mediums and techniques to establish a broad range of styles. In this section are a few illustration samples I have done.

We’re Here for YouWith over 20 years experience producing effective marketing strategies and campaigns for national companies,

regional companies, as well as local mom and pop shops, we have the skills and experience to help get your business off and running.

So whether you’re about to launch the next great start-up company, or you’re ready to take a business to the next level, one thing IS certain… you’ll need marketing to do it - and that is why we are here.

Bill Brown Marketing Company

601 Prince Charles Way

Franklin, TN 37064

615.218.5523

[email protected]

http://billbrown.mosaicglobe.com

Bill Brown Marketing Company

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