INDIAINDIA

• Similar administrative heritage

• Similar judicial system

• English as the official language

• Similar education model

• Similar administrative heritage

• Similar judicial system

• English as the official language

• Similar education model

• 1.1 Billion People

• .1 = 25 Times New Zealand's Population

• 275 Times New Zealand’s population

• 1.1 Billion People

• .1 = 25 Times New Zealand's Population

• 275 Times New Zealand’s population

• Middle class same size as the population of USA

• Biggest milk producer in the world

• Traditionally 1-3 cow herds

• Super Herds of 50 cows now emerging

• Middle class same size as the population of USA

• Biggest milk producer in the world

• Traditionally 1-3 cow herds

• Super Herds of 50 cows now emerging

• 10 million new cell phone connections per month.

• 3% internet connectivity.

• Delhi airport (when finished) will be Asia’s largest. 20km end to end. 12km taxi for planes.

• 10 million new cell phone connections per month.

• 3% internet connectivity.

• Delhi airport (when finished) will be Asia’s largest. 20km end to end. 12km taxi for planes.

• Electricity supply issues.

• Free Trade Agreement under negotiation.

• State taxes on top of tariffs.

• Electricity supply issues.

• Free Trade Agreement under negotiation.

• State taxes on top of tariffs.

• Indians prefer phone over email

• Status is important

• Education is important

• Australia – slightly out of favour

• Retirement age 60

• Indians prefer phone over email

• Status is important

• Education is important

• Australia – slightly out of favour

• Retirement age 60

• High work ethic

• 35% savings national average

• No direct air link between India & New Zealand

• Business transcends all other issues

• High work ethic

• 35% savings national average

• No direct air link between India & New Zealand

• Business transcends all other issues

• 2010 Commonwealth Games

• 6% growth

• 8-9% growth aspired to

• 2010 Commonwealth Games

• 6% growth

• 8-9% growth aspired to

IndiaIndia

• Democracy• Young population• Growing• English• Domestic market• Negotiating Free

Trade Agreement

• Democracy• Young population• Growing• English• Domestic market• Negotiating Free

Trade Agreement

ChinaChina

• Dictatorship• Aging population• Growing• Chinese• Export market• Free Trade

Agreement

• Dictatorship• Aging population• Growing• Chinese• Export market• Free Trade

Agreement

• India system is bureaucratic

• Public procurement market can be difficult

• Privately financed projects tend to be less bureaucratic and decisions are made faster

• India system is bureaucratic

• Public procurement market can be difficult

• Privately financed projects tend to be less bureaucratic and decisions are made faster

• JVs are required in many sectors to be able to enter the market

• Corruption exists but can be handled at arms length

• IP laws are in place in India

• Best practice exists ….. In concept

• JVs are required in many sectors to be able to enter the market

• Corruption exists but can be handled at arms length

• IP laws are in place in India

• Best practice exists ….. In concept

• Need to hire a local manager/ country representative or agent who is well connected, of a high social status and is well educated.• The agent does not necessarily

require knowledge of the product/service. Being well connected is the key.

• Need to hire a local manager/ country representative or agent who is well connected, of a high social status and is well educated.• The agent does not necessarily

require knowledge of the product/service. Being well connected is the key.

OpportunitiesOpportunitiesExports• Tourism *• Education *• Research *• Science & technology• Agri-technology• Biotechnology• Dairy

* Import & Export opportunity

Exports• Tourism *• Education *• Research *• Science & technology• Agri-technology• Biotechnology• Dairy

* Import & Export opportunity

• Creative & media services• Forestry & wood products• Energy• Wine• Beer• Retail• Construction• ICT *• Telecommunications

* Import and Export opportunity

• Creative & media services• Forestry & wood products• Energy• Wine• Beer• Retail• Construction• ICT *• Telecommunications

* Import and Export opportunity

• Cafes• Health • Medical machinery• Investment *• Prepared foods• Aviation• Plastics *

* Import & Export opportunity

• Cafes• Health • Medical machinery• Investment *• Prepared foods• Aviation• Plastics *

* Import & Export opportunity

Imports

• Textiles• Linen• Carpet• Fabricated/engineered product/parts• Auto parts• Vehicles

Imports

• Textiles• Linen• Carpet• Fabricated/engineered product/parts• Auto parts• Vehicles

• Footwear• Socks• Apparel• Gold• Ships• Electric machinery

• Footwear• Socks• Apparel• Gold• Ships• Electric machinery

ConsiderConsider• Indians are among the most affluent tourists to

New Zealand.• SME sector opportunities exist. Its not just for

the big players.• Indians want the best brands, at the best price.• Incomes are rising. So is propensity to spend.• India is a time consuming and financially

consuming market to crack … …but worth it!

• Indians are among the most affluent tourists to New Zealand.

• SME sector opportunities exist. Its not just for the big players.

• Indians want the best brands, at the best price.• Incomes are rising. So is propensity to spend.• India is a time consuming and financially

consuming market to crack … …but worth it!

Time for ActionTime for Action

• You will never ‘know all’ before you enter

• Start with ‘toe dipping’ exercise

• Surround yourself with appropriate advisors

• Go for it … slowly slowly

• You will never ‘know all’ before you enter

• Start with ‘toe dipping’ exercise

• Surround yourself with appropriate advisors

• Go for it … slowly slowly

• Make a long term commitment to India

• Take India one geographic region at a time

info@strategicpulse.com

• Make a long term commitment to India

• Take India one geographic region at a time

info@strategicpulse.comwww.strategicpulse.comwww.strategicpulse.com