Bike Week 2014 Presentation

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Bike Week 2014 14 th – 22 nd June

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Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community. Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.” Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event. To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk

Transcript of Bike Week 2014 Presentation

  • 1. Bike Week 2014 14th 22nd June

2. Bike Week Overview Biggest nationwide cycling event in UK Started in 1923 Open to everyone Huge range of events 3. 2014 Overview Objectives; Maintain participant levels 1,000 Organisers 2,000 Events Encourage new/returning cyclists 4. Scotland 2013 Scotland Total % Overall Organisers 92 12% Events 318 21% Participants 54,000 18% 5. National Breakdown 27% 20% 18% 13% 8% 8% 3% 3% South East North Scotland Midlands London South West Northern Ireland Wales 6. Event Categories 0 10 20 30 40 50 60 7. www.BikeWeek.org.uk Register events Event search Cycle Journey Planner Personal organisers page Blog 8. Event Ideas 9. Event Inspiration Cycle to.... Cycle Skills Dr Bike Company treasure hunt Cycling club rides Cycle to the fete Mass participation ride Parent & children ride Traffic free ride LARGE EVENTS (500+) SMALL EVENTS (