Bike MS WillaMette Valley: 2014 PartnerShiP ProPoSal

1 Bike MS Willamette Vally: 2014 Partnership Proposal

Bike MS WillaMette Valley: 2014 PartnerShiP ProPoSalFriday-Sunday auguSt 1-3, 2014 » 2 dayS » 6 routeS


ViSion StateMent

For cyclists and all those seeking a personal challenge and a world free of MS, Bike MS is the premier fundraising cycling series in the nation. With a choice of more than 100 extraordinary rides, the Bike MS experience is the ride of your life.

goalS

through national efforts and our 50-state network of chapters in local communities, we bring new and seasoned cyclists to Bike MS rides who share a love of cycling and helping others. over 110,000 cyclists come together each year to challenge themselves, raise vital funds, and fuel their passion for cycling year round.

What that MeanS

n each ride in the Bike MS series offers unique local flavor, while maintaining a well-organized, fully-supported, and consistently extra-ordinary overall experience. the national MS Society offers fundraising and training assistance, as well as a consistently high level of safety and support on the ride.

n Bike MS brings people together as individuals and as teams to conquer a challenge and share an unforgettable experience with friends, family and coworkers, all while raising money to make a difference in the lives of people affected by MS.

n the challenge and camaraderie created by Bike MS makes it the team-building event of choice for corporations and organizations, and gives them a unique opportunity to move forward together toward a world free of MS.

Bike MS: the FactS

n Bike MS is the largest organized cycling series in the country.n there are 100 Bike MS rides around the country.n approximately 110,000 people ride in a Bike MS event each year.


Bike MS: the FactS

n Bike MS raised nearly $84 million in 2012 to support MS, and has raised over $1 billion since its inception.n 80% of cyclists participate on Friends & Family or corporate teams.n there are more than 3,000 corporate bike teams across the country.

2014 ProposalBike MS WillaMette Valley

our eVent

Bike MS will return to the beautiful Willamette Valley at Western oregon university on Friday-Sunday august 1-3, 2014. our goals are higher in 2014, and where we hope to increase participation to 800 riders and to raise $588,500.

We will tailor a proposal to best fit your company’s objectives and needs as they relate to your employees and the community. Benefits for all levels of sponsorship are far reaching and include brand exposure, media exposure, name recognition, onsite event benefits and employee engagement opportunities.

collateral deadlineSn January 24, 2014 for posters/brochures/postcardsn March 14, 2014 for t-shirts n June 6, 2014 for on-site signage

recent Bike MS corPorate SPonSorS

the opportunity to highlight the involvement of your company and strong alignment of cause marketing will be significant. Join us and our growing group of sponsors today!

cash Sponsors acorda therapeutics genzyme Questcor Point B, inc. Stoel rives teVa neuroscience Western Bikeworks

in-kind Sponsors clif Bar columbia Sportswear darigold dave’s killer Bread Frito lay Full Sail gorge delights Just Fruit kind Pepsi united Salad

Bike Shop Partners Bike Peddler coventry cycle Works lakeside Bicycles the Missing link Peak Sports Santiam Bicycle Veal Bikes Plus


SPonSorShiP leVelS gold $15,000

titanium $10,000

carbon $5,000

aluminum $2,500

Partner $1,000

in-kind

adVerSting + Marketing + Pr

radio, tV, Print as determined √ logo

2014 Fall MS connection newsletter √ logo √ logo √ logo √ name √ name √ name

Pre- & post-event postcards, email √ logo

Bike MS webpage with link √ logo √ logo √ logo √ name √ name √ name

15,000 brochures √ logo √ logo √ logo √ name √ name √ name

1,000 posters √ logo √ logo √ logo √ name √ name √ name

800 rider/top Fundraiser Shirts √ logo √ logo √ logo √ name √ name √ name

400 rider/top Fundraiser Jerseys √ logo

rider and team captain e-guides √ logo

on-Site eVent eXPoSure

display at event √ √ √ √ √ √

recognition from stage √ name √ name √ name

company banner at event √ √ √ √ √ √

Bike MS sponsor signage √ logo √ logo √ logo √ logo √ logo √ logo

Volunteer engageMent oPPortunitieS

rest stop support √ √ √ √ √ √

MS awareness Week in March & World MS day in May

√ √ √ √ √ √

Brown Bag talk at your company √ √ √ √ √ √

event: set up/tear down, registration, housing, etc.

√ √ √ √ √ √

Bike MS WillaMette Valley 2014 SPonSorShiP oPPortunitieS


Signature SPonSorShiP oPPortunitieS

oFFicial FiniSh line BBQ SPonSorShiP $5,000

added Sponsor Benefits: * exclusive naming and logo rights as official Finish line BBQ Sponsor in all collateral and at event * opportunity to display 1 branded banner with official Finish line BBQ Sponsor * all other benefits of a carbon Sponsor as outlined in the proposal

Sponsor commitment: * Finish line BBQ food and beverages * 5-6 volunteers to support set up/serve/tear down the Finish line BBQ area

oFFicial tranSPortation SPonSorShiP $2,500

added Sponsor Benefits: * exclusive naming and logo rights as the official Safety Sponsor in all collateral and at event * opportunity to display 1 branded banner official Safety Sponsor * all other benefits of a aluminum Sponsor as outlined in the proposal

Sponsor commitment: * up to 8 passenger vans for Sag wagons with the ability to carry 5-6 riders and their bikes * 2-3 sedans/sport utility vehicles for nMSS leadership staff to use during the event

oFFicial reSt StoP SPonSorShiP $1,000

added Sponsor Benefits: * exclusive naming and logo rights as the official rest Stop Sponsor in all collateral and at event * opportunity to display 1 branded banner as the official rest Stop Sponsor * all other benefits of a Partner Sponsor as outlined in the proposal

Sponsor commitment: * rest stop snacks and beverages * decorations for themed rest stop * 4-5 volunteers to set up/serve/tear down

Bike MS WillaMette Valley 2014 SPonSorShiP oPPortunitieS

Bike MS cycliStS: the FactSn 60% of riders are 24-44 with nearly 65% being male.n 75% college graduate or higher.n 50% have a household income of $100k+.


We are people who want to do something about MS now.aBout MS

n every hour in the united States, someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. n Symptoms range from numbness and tingling to blindness and paralysis. the advancement, severity and specific symptoms of MS in any

one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. n Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. n MS affects more than 400,000 people in the u.S. and 2.1 million worldwide.

aBout the national MS Society

n MS stops people from moving. the national MS Society exists to make sure it doesn’t. We help each person address the challenges of living with MS.n in 2011 alone, through our national office and 50-state network of chapters, we devoted $164 million to programs that enhanced more than

one million lives.n to move us closer to a world free of MS, the Society also invested $40 million to support more than 325 research projects around the world.n We are people who want to do something about MS now. Join the Movement® at nationalMSsociety.org.


aS a SuPPorter oF the national MS Society, you are in good coMPany. Society corPorate PartnerS include:

People around the world want companies to go beyond making a profit, paying taxes, employing people and obeying all laws; they want companies to contribute to broader societal goals... the MillenniuM Poll corPorate reSPonSiBility conducted By enVironicS international ltd.

contact: dana Voelker, director of development national MS Society, oregon chapter [email protected] 503-445-8358 bikeMSoregon.com


SPonSorShiP leVelS

_____ gold ($15,000) _____ titanium ($10,000) _____ carbon ($5,000)

_____ aluminum ($2,500) _____ Partner ($1,000)

_____ in-kind Support* _____ Signature Sponsorship

opportunities ($1,000-$5,000)

_________________________________________________________________________________

coMPany

__________________________________________________________________________________ contact name

__________________________________________________________________________________ address

__________________________________________________________________________________ city, State Zip

__________________________________________________________________________________ Phone Fax

__________________________________________________________________________________ email Website

______________________________________ __________________________________________ company representative nMSS representative

______________________________________ __________________________________________ Signature Signature

______________________________________ __________________________________________ company representative (print name and title) national MS Society representative (print name and title)

Bike MS WillaMette Valley 2014 SPonSorShiP coMMitMent ForM

dana Voelker, director of development national MS Society, oregon chapter 5331 Macadam ave., Ste. 290, Portland, or 97239

[email protected] Ph: 503-445-8358 • Fax: 503-223-2912 bikeMSoregon.com • Tax ID: 93-0551147

if logo inclusion is part of your sponsor package, please send to dana Voelker in preferred format. Preferred format is a vector file (.eps, .ai). Please supply the following versions: 1. color 2. grayscale 3. one-color: black 4.one-color: white

PleaSe eMail, Mail or FaX thiS ForM to:

SPonSor logo guidelineS

*in-kind Product donation of _____________________ with a value of $ _____________________ *in-kind Service donation of _____________________ with a value of $ _____________________

Bike MS WillaMette Valley: 2014 PartnerShiP ProPoSal

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