Bike Futures 2014Bike Lanes Mean Business

Harry Fishman and

Rob McNeill

Life Before Velo Cycles

Velo Cycles - An Obvious Move?

Evidence from US, Canada and NZ

Spend 22% Less Per Trip

Stop More Frequently

Spend 24% More Per Month

A Different Perspective

Drivers• Want Fastest Route• Focused on Road• Travelling Faster• Bypass Slower Zones• Harder to Park

Cyclists• Want Safest Route• Aware of Surroundings• Travelling Slower• Prefer Slower Zones• Easy to Park

Australia’s First Bike Counter

Bike Counter

• Moreland/Velo Joint Venture

• 2014: Nearly 1mil Cyclists

• More Reliable Than VicRoads

• Strong Correlation Between Revenue and Cyclists

What Does The Data Reveal?

Green Park Dining

A Community Hub