Delaware State University - Mass Comm Magazine (November 2012)
BigTuna Interactive Texas State Mass Comm Presentation
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Submitted by BigTuna Interactive May 21, 2014 Texas State University Mass Comm Week
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BigTuna Interactive presented on website optimization during the 2014 Texas State Mass Comm week. Learn about the most famous landing page optimization campaign executed from Optimizely.
Transcript of BigTuna Interactive Texas State Mass Comm Presentation
Submitted by BigTuna InteractiveMay 21, 2014
Texas State University
Mass Comm Week
Advertising Community Involvement
Network = Net worth
MLBA little about us...
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Strategy / Microsite DEVEMC
Drupal DEVMary’s Gone Crackers
Design + DevFormerly Iomega
Drupal DEVAmericas Power
Drupal DEVRBN Energy
New site + performanceLeucadia Wastewater District (gov)
Full OptimizationsCommUSA
Drupal DEVTerabit Systems
Full OptimizationsTexas Renaissance Festival
Featured Drupal Clients
Drupal DevelopmentSoyConnection
Performance OptimizationTexas Renaissance Festival
Microsite and Social AppsLANDesk
Internal SystemsBrickman ValleyCrest
Design / Dev / On Page OptimizationAnderson
New Site Launch + PerformanceMGM Resorts International
Full OptimizationsWestern Growers
Drupal SEO ConsultationAria Las Vegas
Shopify DevDan & Dave
Featured SEO & Optimization projects
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
On website optimization...
Website OptimizationLet’s make your site better
Search Engine OptimizationConversion Rate OptimizationUnderstanding
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Who does this apply to?
Creative Technicians StrategistsSpecialists
• Designers
• Developers
• Account Managers / Coordinators
• Marketing Directors / Coordinators
• Media Planners
• Inbound Marketing Specialists {Writers}
• PPC / SEO / Email Marketing
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Example webpage
Hero graphic
Title
Copy
Buy me
$$ Price
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Shouldn’t you know this already?
Project ApproachDiscovery & Strategy
Qualitative Research tool stack:
• Fast feedback
• Non-biased
Project ApproachDiscovery & Strategy
Quantitative research tool stack:
Featured Tactic: Heat TrackingCrazy Egg
Resource url:http://www.quicksprout.com/blog
Featured Tactic: Landing Page OptimizationOptimizely
Original: 8.26% conversion rate
Featured Tactic: Landing Page OptimizationOptimizely
Winner!
Winning: 11.6% conversion rate +40.6% improvement
+2,880,000 more email addresses
+$60,000,000 in donations
http://blog.optimizely.com/2010/11/29/how-obama-raised-60-million-by-running-a-simple-experiment/
Resource url:
Best sites optimize...
Remarkable impact Across the board, best-in-class companies use Optimizely to drive revenue and results.
46% more
subscriptions
28% lift in
social shares
43% more
online orders
21% more
adds-to-cart
69% Increase in
lead gen
24% more
trial sign-ups
CRO impact
Personalization OpportunitiesStudent Targeting Opportunities
New or repeat visitor
Student’s location
Keyword search term
Come from this url..
Are in any of these custom segments (Example: 19 Year old Men from San Antonio)
Have any of these cookies...
Ad Source (AdWords campaign vs. Facebook ad)
Device
Time of day / Weekday vs Weekend
Weather parameters
Time on site
Resource url:https://learn.optimizely.com
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Who does this apply to?
Creative Technicians StrategistsSpecialists
• Designers
• Developers
• Account Managers / Coordinators
• Marketing Directors / Coordinators
• Media Planners
• Inbound Marketing Specialists {Writers}
• PPC / SEO / Email Marketing
Conversion Rate Optimization Resources
Resource url:https://learn.optimizely.com
Inbound.org
moz.com
Analytics
Resource url:http://analytics.blogspot.com
http://www.kaushik.net/avinash
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
Oh the times are changing...
SEO
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
SEO
SEO: Technical
Page speed - fast sitesCore meta informationSchema.org
Learn code
Resource url:code.org
codeacademy.com
w3schools.com/html
SEO Resources
Resource url:
moz.com
google.com/webmasters
contentmarketinginstitute.com
What to do next...
1. Start your own site: wordpress.com or tumblr
2. Hook up Google Analytics
3. Learn about Optimizely - become Optimizely certified
4. Keep up with your reading
5. Sign up for LinkedIn
6. Optimize and prophesize!
Wrapping up...
www.bigtunainteractive.comPhone: 858.952.0837 | e-mail: [email protected]
We’re just up the street
Contact information:Phone: 858.952.0837Web: http://www.bigtunainteractive.com
Address: 504 Congress Avenue, #G20 Austin, TX 78701
Say hi
you!Thank
See you soon!P.S. Like us at facebook.com/bigtuna.interactive
