Bigmouth Intro Letter

making words workBig Mouth is a boutique marketingcommunications company that offers anholistic and uniquely tailored approach to communication for every client.

Using the industry leading ‘Big Mouth Chain of Communication™, we help clientsdefine the important attributes for each ‘link’ in the marketing process, ensuring that we develop a measurable, customdesigned approach that effectively meets each client’s specific needs.

Whether it’s strategic guidance and planning,writing, media management, event management,website monitoring, editing or creativedesign that you need, Big Mouth can helpyou achieve your goals, carefully created topromote your point of difference – every time!

Big Mouth recognises that the businessstrategies, objectives and needs of everycompany are not the same. This means thatone company’s requirements and ‘voice’ willnever be the same as that of the next.

However, many companies simply don’t realiseor appreciate the importance of a well defined,uniquely tailored marketing communicationsapproach. Instead, they choose to ‘tackle’their requirements themselves or theyoutsource to the ‘marketing factories’ whosimply ‘re-invent the wheel’ and churn out thesame approach for every client.

To unravel the true potential of your business,you need to uncover and understand a business’underlying vision and values… and expressthem with purpose, planning and passion.

Using the industry leading Big Mouth Chain of Communication™, we help clients define the important attributes for each ‘link’ in themarketing process, ensuring that we develop a measurable, custom designed approach thateffectively meets each client’s specific needs.

The Big Mouth Chain of Communication™

comprises a number of key links. Each of theselinks should be considered as part of an overallmarketing communications approach.

chain of communication

our services

Big Mouth has a wide range of services to offer,covering the entire spectrum of marketing andcommunication. Whatever your needs, BigMouth has the experience, know-how, insightand ‘can-do’ attitude to help you ‘kick’ yourmarketing, and ultimately, business goals.

Strategic guidance & planning • Strategic marketing & communications

plan development. • Change management guidance and

specialised communications.• Key messages documentation.• Implementation and management of

strategic and communication initiatives.• Metrics development – development of

the tools by which to measure theeffectiveness of your communication.

Writing• Sales & marketing material, new business

proposals & documentation.• Newsletters – internal & external,

online or offline.• Editorial and advertorial.• Brochures, flyers, catalogues &

annual reports.• Website copy.• Presentations and speech writing.• Key message documents – for media,

internal and sales & marketing use.• Technical writing.

Editing & proof reading• Spelling, punctuation, grammatical checks

and improvements.• Content structure and information flow.

Link 1 Objective Link 2 Audience Link 3 Key messages Link 4 Tone / voice Link 5 Strategy

Link 6 Tools Link 7 ImplementationLink 8 Measurement Link 9 Evolution

our services continued

Media management • Media releases, key messaging & liaison.• Media & press product launches.• Media strategy & program development.• Media training• Issues & crisis management.

Event management & Promotion• Event conceptualisation & theme

development.• Event co-ordination and logistics

management – venue sourcing, catering,audio visual, invitation design, RSVPmanagement, teasers and giveaways.

• Event collateral – flyers, sales presentations& fact sheets.

• Talent management – MCs, celebrity guestsand Industry experts.

Creative design • Brand & identity development and

management.• Print design.• Multimedia & interactive design.• Web design.• Video & film production.• Audio compilation & recording.• CD / DVD replication.

Brown Communications and Cockle Marketing,Advertising & Public Relations.

She has also gained extensive in-houseexperience, working at EDS Australia to providemarketing communications expertise for suchclients as Telstra, GM Holden, Integral Energy,VicRoads and the Bank of Queensland.

Kerryn has worked on a wide variety of brands,including:

Kerryn was published in a travel book – whichwas launched in 2002 by the Minister for Tourism– entitled ‘Victoria, Places to Be, Places to See’.

In 2003, Kerryn was selected as a representativein the Melbourne team for the 2003 GSEExchange for Young Business People betweenMelbourne and Milan. During her stay in Italy,Kerryn spent time with a number of marketingcompanies and met with the marketingdepartments of such companies as Missoni andthe Monza Racing Corporation. Kerryn was alsotwice guest lecturer to the InternationalMarketing class at Bergamo University.

the biggest mouthabout Kerryn NelsonKerryn Nelson is a marketing communicationsand public relations professional with aproven record of accomplishment indeveloping and implementing successfulmarketing communications and publicrelations strategies and programs.

She has extensive experience in working withsenior executives, key partners, editors andjournalists in a fast-paced, deadline-drivenenvironment. Kerryn is a seasoned professionalwith the ability to work under pressure inrapidly changing business conditions.

Kerryn has over 16 years of experience in theMarketing Communications industry and hasworked with such agencies as the BlackieMcDonald Communication Group, ShandwickInternational, now Webber Shandwick, LL

• Sony• Acer• Confoil• EAN Australia• Telstra• Optus• Freightliner• Melbourne Water• AES• Palm• dstore• Spherion• Kraft Foods• The Bagel House• Kyocera Mita

• Amcor ContainersPackaging

• Sensis• Charmed

Technology• Zivo• Monster.com• Symbol Technologies• Datalogic• CMG Electric• marchFIRST• Mercedes Benz

Finance• The Victorian

Government.

Kerryn holds a Bachelor of Arts from MelbourneUniversity, a certificate in Advertising Copywritingfrom RMIT, has completed Levels 1 – 4 in Italianstudies and is currently studying Level 5.

She is a member of AIM, Networx, AIIA, RotaryFriends and Melbourne University Alumni.

Kerryn was a volunteer for the 2006 MelbourneCommonwealth Games for which she was a PrintDistribution Services Team Leader, leading thePrint Distribution team for the CommonwealthGames Boxing.

Kerryn is also very community minded and overthe past 14 years has coordinated numerouscharity days within various companies. In 2004,she launched the ‘Inaugural Big HeartsChristmas Collection’ for The Salvation Army inNovember 2004 - with the collection breakingall her previous years’ collection targets forThe Salvation Army and as a result, the 2005,2006, 2007 and 2008 collections gainedenormous support from local community andthe commercial / corporate sector.

Kerryn established and has been running BigMouth Marketing Communications for over 5 years, during which time she has grown thebusiness into a successful, full service agencyboasting an impressive client list and a highlyqualified, enthusiastic and professional team.

Kerryn Nelson continued

Jeannine Smeaton is an accomplished, highlyqualified and experienced designer who has thecapacity to produce impressive design, oftenwithin tight deadlines. Whether turning a loosecreative brief into a professional design solutionor adhering to corporate branding guidelines,Jeannine hits the mark with clients every time.

Jeannine completed her education in London in1986, achieving O and A Level Art, a DATECdiploma in General Art and Design and a BETEChigher diploma in Graphic Design.

Over her career to-date, Jeannine has worked atNewell & Sorrell (London) Cartwright Williams(Sydney), Lunn Dyer (Sydney), Competitive Edge(Sydney), Taylor Knight (London), Saatchi &Saatchi (Wellington) and HERO (Sydney).

In addition to work done with Big Mouth,Jeannine has worked on a wide variety ofbrands, including:

big picture makerabout Jeannine Smeaton

• Apple ComputerAustralia

• 3M• Arnotts• Qantas• NRMA• Audi• ATG• American Express• The Salvation Army

Employment Plus

• The SydneyConvention &Exhibition Centre

• Sydney Light Rail• CityRail• Merial Australia• University of

Wollongong• Vodafone• James Glen• Downer Mancini

Big Mouth has done and continues to do workfor a great list of clients, including:

• Advent One• Airspan Networks• Australian Electronics & Electrical

Manufacturing Association (AEEMA)• Australian Teachers of Media (ATOM)• Australasian Exhibitions & Events• Australian Window Association• AIIA – Australian Information Industry

Association (ACT)• AIIA – Australian Information Industry

Association (VIC)• ANZ• Atmosfera• Atsco Australia• BGC Building Products• Byteback• Cengage• Clown Doctors / The Humour Foundation• Computers Off• CRI• EDS• eGames & Entertainment Expo• Eminence Symphony Orchestra / Eminence

Artists• Export Tasmania• Flinders Management Group• Game Developers Association of Australia

(GDAA)• GS1 Australia• iDEF• IDS Australia• inchain• Inspirus• ISA Technologies• Kylo

clients past and present

• Lexicon• Mobile Eyes (Dingley Optometry Clinic)• Murdi Paaki Housing Corporation• MPR Group• Netagi• Online Banking Review• NGA.NET• Qpay• RAMS Home Loans• ReadOn Software• Red Hat• Reflex – Shading Systems Australia• Rotary – district 9810• Rusher Rogers Recruiting• Sky Technologies• Sky Technologies Consulting• Shape Group• SheComm• Solis – Greg Norman Golf Course & Property

Development• Starys Solutions• Super SMS• Sustainability Victoria• Tabcorp• Trellidor• TrickleStar• Timothy’s Fine Foods• The Human Connection• The Resort, Torquay• The SOC Exchange• The Tirrell Group• The Tooborac Hotel• The Victorian Government• Troubabour Flowers• TrustDefender• Tzuga• Virtual Enterrpises Australia• WebAlive• Wattyl

clients continued

putting you in the news!

The Big Mouth team has extensive experience inpublic relations and media management… all ofwhich enable us to help our clients ‘make news’ -time and time again!

Big Mouth has gained exposure for clients inpublications as varied as:

• The Australian Financial Review• The Bulletin• The Herald Sun• The Australian• The West Australian • The Courier Mail• MIS Magazine• Voice and Data• The Rust Report• Hospitality Magazine• Travel & Leisure• BRW• Hospital & Healthcare• Retail World• Data Capture News• Computer Daily News• WA Business News• Communications Daily• itnews.com.au

putting you in the news!

Cue the music - Eminence Symphony Orchestra set to bring thefantasy worlds of electronic games to life

The Eminence Symphony Orchestra will use the power of music to transport audiences into the fantasy worlds ofpopular electronic games during three ‘A Night in Fantasia 2007 - Symphonic Games Edition’ concerts to be heldin Sydney and Melbourne in late April 2007.

Despite the common misconceptions of many, electronic gaming is not just about consoles and couches; it’sabout creativity - the creativity of images, characters, actions, game play… and music.

In fact, this burgeoning global industry currently contributes some A$852 million to the Australian economy andAustralians spend $2.3million per day on interactive games. Not surprisingly, the creation of the musical scores forelectronic games is a significant, credible industry in its own right.

Unlike previous ‘fantasia’ themed concerts, the three concerts in the ‘A Night in Fantasia 2007 – SymphonicGames Edition’ series – two in Sydney and one in Melbourne - will ‘bring to life’ the musical scores from the latestand greatest computer games, including Super Mario Brothers, Kingdom Hearts series, Metal Gear Solid series,Final Fantasy series, World of Warcraft, Shadow of the Colossus, Tales of Legendia, Xenosaga, Chrono Cross, SoulCalibur series and many, many more.

The 60 piece Eminence Symphony Orchestra will be accompanied by a 30 piece choir and visually supported bylive footage and memorable moments from some of the most popular videogames which will be projected onto agiant screen.

The concerts will also be attended by some of the most famous composers and orchestrators of the video gameindustry, including Yoko Shimoumura – composer of Kingdom Hearts series and Final Fantasy Versus XIII; HitoshiSakimoto – composer of Final Fantasy XII and Final Fantasy Tactics; Yasunori Mitsuda – composer of ChronoTrigger and Xenogeaers; Kow Otani – composer of Shadow of the Colossus and Haibane Renmai; ShiroHamaguchi – orchestrator and arranger of the Final Fantasy series; Masaru Shiina – composer of Tales ofLegendia, Tekken: Dark Resurrection and Ace Combat 3; and Junichi Nakatsuru – Composer of Soul Calibur seriesand Ace Combat 5: The Unsung War.

The Eminence Symphony Orchestra will present another concert series, focusing solely on anime music, later inthe year.

‘A Night in Fantasia 2007 – Symphonic Games Edition’ concert-goers will have the unique opportunity to meetwith the composers of their favourite gaming musical scores as well as the chance to win great door prizes andpurchase a wide range of Eminence’s merchandise.

‘A Night in Fantasia 2007 – Symphonic Games Edition’ is The Eminence Symphony Orchestra’s biggest andboldest concert to date and is a ‘must see’, ‘must hear’ event for gaming enthusiasts and lovers of music alike.

Transport yourself to another world… experience A Night in Fantasia!

Big Mouth sample media releases

About Eminence Symphony OrchestraEminence Symphony Orchestra was established in 2003 by renowned violin virtuoso, Hiroaki Yura. Since then,Eminence has become known for their annual ‘A Night in Fantasia’ events, in addition to other concerts andrecordings for games, anime and films.

Eminence Symphony Orchestra comprises 60 elite musicians under the conductorship of Philip Chu. Eminence’steam of musicians have had experience with a large number of established Symphony Orchestras, such as theSydney Symphony Orchestra, the Australian Chamber Orchestra, Australian Opera and Ballet Orchestra,Queensland Orchestra, Tasmanian Symphony Orchestra, Jeunesses Musicales World Orchestra and MalaysianPhilharmonic Orchestra.

Many Eminence musicians have also performed as international soloists with major orchestras around the world,including the Japan Philharmonic Orchestra, all major Chinese Eastern Coast Orchestras, all major AustralianOrchestras and major USA Orchestras.

Eminence aims to revitalise the current state of Australian orchestras and achieve a following across alldemographics, encouraging a wider appreciation of symphonic music in Australia. Eminence is the mostexperienced orchestra in the world dedicated to gaming and anime music.

What sets the Eminence Symphony Orchestra apart from others?

Classical music should not be left to languish in dusty corners or to be appreciated only by an older demographic. It needs to find a new face and be aggressively showcased into expanded genres in order tocapture a larger audience.

Eminence wants to challenge the ‘image’ of orchestral music, by aligning it with the things that are more familiarto younger audiences, such as computer games. Eminence’s musicians want young people to really ‘hear’orchestral music, to believe in the strength of music and connect with it.

This is the Silverchair of Classical!


Get a Taste of Byron Bay - in your own kitchen!

If you long for the feeling of sun on your skin, sand between your toes and the tastes of cuisine featuring localdelicacies and the freshest of ingredients…then stroll through the pages of the new cookbook, ‘A Taste of Byron’and you’ll transport yourself into the true heart of Byron Bay – the local cuisine!

The brainchild of the Byron Youth Service, ‘A Taste of Byron’ is an exciting and ‘tastebud tantalising’ collection ofrecipes contributed by the finest local chefs from Byron Bay and surrounding areas, many of whom are awardwinners. A range of unique, ‘Byron-esque’ recipes have also been submitted by other local cooks who were alsokeen to share their own culinary interpretations of Byron.

All proceeds from sales of ‘A Taste of Byron’ will go to funding the Byron Youth Service, an initiative that offersopportunities and guidance to young people in the Byron shire who may otherwise find themselves with little, orno direction in life.

The Byron Youth Service provides youths from Byron Bay and surrounding areas with hospitality training andteaches them the practical skills that they need to build a positive career and a bright future for themselves.

Unfortunately, a cut in the funding allocated to local youth projects in the Byron shire have had a detrimentaleffect on the number of lives that these projects are able to touch. ‘A Taste of Byron’ may help change thesituation for the better.

“The Byron shire is a small community that is intent on preserving its identity, sense of community and spirit, whileat the same time fostering high levels of creativity and excellence,” commented Steffie Sims, Project Manager, ‘ATaste of Byron’ cookbook.

“We are proud of the fact that our local produce is getting better all the time, which means that as well as aunique way of life and awe-inspiring surrounds, we also have award winning cuisine to offer. We thought that bycapturing the culinary essence of Byron, we could share a taste of Byron with the rest of Australia and help ouryouths and the wider community to grow at the same time,” she added.

‘A Taste of Byron’ will be officially launched on Sunday 15, October 2006 at ‘The Taste of Byron Carnival’. Steffieand her team of volunteers hope that this is the first of many publications.

‘A Taste of Byron’ cookbook will retail for $19.95 and can be purchased by contacting Byron Youth Service (BYS) on 02 6685 7777 or visiting www.atasteofbyron.com

Jamie Oliver would be proud!


iAwards program promotes Victorian ICT companies to the world – nominate now!

Victorian ICT companies are encouraged to act quickly and nominate for the 2007 iAwards - before nominationsclose and they miss the opportunity to showcase their innovative ICT products and services to the nation.

Each year, the iAwards program provides ICT innovators with national and international recognition and increasedbrand awareness for their new, leading edge ICT innovations.

Presented by AIIA, the Australian Financial Review, the CSIRO ICT Centre and MIS Australia, the national iAwardsprogram embraces the entrepreneurial spirit of the Australian ICT industry, promotes the contribution that ICTmakes across all sectors of the Australian economy and encourages the industry’s continued growth anddevelopment.

Over its 13 year history, the iAwards has helped put many Victorian ICT innovations front and centre on the world stage.

The Victorian Minister for Information and Communication Technology, Tim Holding, encouraged Victorian ICTcompanies to nominate for the iAwards, if they hadn’t done so already.

“Victorian ICT companies have been very successful in the iAwards over the past decade, and with the localindustry thriving and leading the way with innovative thinking and creative solutions, I have no doubt Victoria’scompanies will again be strong contenders.

“With the ICT sector underpinning every other sector in the economy, it is more crucial than ever to strive to bethe best. I commend the AIIA for continuing to provide a platform to showcase the imagination and skills of theAustralian ICT industry,” Minister Holding said.

George Parthimos, CEO of Torian Wireless Limited is full of praise for the iAwards program:, “To have won aniAward in 2005 was a great achievement. It gave us some excellent exposure in Asia Pacific and in doing so,helped to show that we have a product with global reach. We have now been recognised with awards around theglobe, which, when mentioned in addition to our iAward win, has meant that people in our local market havetaken notice of what we have to offer.

“Just last week, our InFusion wireless internet radio, for which we won the 2005 iAward, went on sale at DickSmith Electronics. The iAward winners logo which is featured on all our packaging and promotional material hashelped us build global brand recognition,” he added.

The InFusion wireless internet radio allows users to listen to any radio station in the world that streams throughthe World Wide Web, without the need for a computer. Compact and stylish in design, this ‘business card size’radio allows maximum portability to travellers and people stationed abroad who want to stay in touch with localnews, sports, and music.

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Winners of the 2006 iAward for Communications Applications, Momentum Technologies are equally as thrilledwith the doors that their iAward win has opened for them. “Winning the iAward provided us with a level of brandrecognition and credibility that has directly helped drive business growth through both our direct client channelsand our partnerships. There’s no other awards program for the ICT industry that has the same credibility as theiAwards,” commented Adele Whish-Wilson, CEO, Momentum Technologies.

“The iAward program enabled us to benchmark our product against others on the market and in doing so, gaveus a good idea of where we stand in our industry sector in comparison to our competitors and where we can gofor the future. We are now preparing a submission for another of our products for the 2007 iAwards and lookforward to being part of the program again,” she added.

Momentum Technologies Group was awarded the Communications Applications iAward for m-View : Live mobilevideo Streaming. The m-View system uses a Momentum-designed wireless transmitter fitted to a video camera toinstantly send the video images and audio taken by the camera to a receiver that’s attached to a computer,eliminating the need for cumbersome cabling and freeing the user from the restraints of lengthy download times.The m-View broadcast software then captures, compresses and streams the video to a web server and on to theInternet.

There are eighteen categories for the 2007 iAwards, representative of the markets that ICT directly impacts suchas agriculture, e-government, industrial applications, media and entertainment, healthcare and tourism. Thecustomer and the developer of the ICT innovation are encouraged to nominated for an iAward.

Nominations for the 2007 iAwards program close on Wednesday 21 March, 2007 at 5pm AEST.

The 2007 iAwards program is sponsored by CSIRO, Australian Financial Review, MIS Australia, Microsoft, Telstra,International Business Wales, Australian Computer Society, Manpower Professional, Cliftons, KPMG, Big MouthMarketing Communications, Spruson & Ferguson., KPMG and ZDnet Australia.

The 2007 iAwards program is also endorsed by The Australian Industry Group, The Australasian Institute of Mining& Metallurgy, The Australian Computer Society, The Australian Mobile Telecommunications Association and TheRestaurant & Catering Industry Association of Australia.

For information about the 2007 iAwards please visit www.iawards.com.au or call 1300 665 145.

About AIIA:The Australian Information Industry Association (AIIA) is the leading national body representing suppliers ofinformation technology and telecommunications goods and services. AIIA has over 370 member companiesgenerating combined revenues of more than $40 billion, employ over 100,000 Australians and have exports inexcess of $2 billion. www.aiia.com.au

The Victorian ICT industryThe ICT industry in Victoria employs over 70,000 people, boasts a revenue of $20 billion, exports products

annually to the tune of over $1billion and spends approximately A$265 billion each year on ICT R&D.


Internet fraud can only be stopped if banks and consumers collaborate

Sydney Australia, January 19, 2007 - Consumers play a huge part in thwarting online fraud as most fraudulentactivity can be attributed to compromised computers. Today, the exponential rise of phishing and othersophisticated threats such as invisible trojans, viruses and other lures are proving to be serious and very real threatsto banks around the globe. While the convenience of online banking offers a massive ‘cash-cow’ and is also asignificant cost-saver for the banks, the amount of online fraud losses are increasingly getting out of control.

Today, countries are looking to strengthen their ‘Anti-money Laundering and Terrorist Financing Legislation’, whilebanks in Australia are now trying to hold the customer liable for parts of their fraud losses – under a review ofAustralia’s Electronic Funds Transfer (EFT) code of conduct.

The Australian Financial Review wrote on Jan 12: “However, the ASIC (Australian Securities and InvestmentCommission) discussion paper refers to financial services industry representatives who have lobbied to makecustomers fully liable for internet fraud if they do not install minimum security on their computer or if theyrespond to phishing attacks with ‘extreme carelessness’ “.

It seems that banks haven’t been doing themselves any favours by downplaying for years the security risksinvolved in online banking. This became apparent in a recent report in the UK Guardian Newspaper whichreported that Metropolitan Police officer, Detective Superintendent Russell Day told a group of MPs who wereinvestigating the fast-growing problem of identity theft, that banks were keeping quiet about attacks on theirsystems - either because of concerns over public confidence or because they lacked confidence in the ability ofthe police to deal with such crimes. In fact, one MP commented “the true cost of identity theft to the UKeconomy could be much greater than the official figure of £1.7bn a year.”

Andreas Baumhof, Chief Technology Officer of TrustDefender notes “there is no question that banks haveinvested heavily into the security infrastructure that protects data once it is inside the banks control, however, theyhave failed to educate the user in order that they understand that they are still at risk and have a duty of carewhen it comes to the security status of their PC.”

“This is where the real dilemma arises. Nobody – apart from security specialists – can know for sure whether ornot his or her PC is safe. It is important that people ask themselves some very important security related questionssuch as, Do I have my Windows Update turned on? Is my Antivirus Scanner up-to-date? Have I checked theFingerprint of the SSL Certificate? Is my DNS Server properly configured?” he added.

People may feel safe in the assumption that existing Security Vendors provide a solution to the problem.Unfortunately, the reality of the situation is quite brutal. Despite the fact that security solutions are cumbersomeand still rely mainly on blacklists and heuristics, most have a complicated update mechanism and are thereforeunable to detect the most sophisticated trojans. This means that they fail to deliver a true end-to-end solution, asthe bank is not able to get a view on the state of the security of a consumer’s PC.

Antivirus Software has been available for more than 10 years, yet viruses and trojans are still incredibly successful.

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Further, despite all anti-phishing efforts, phishing attacks are still highly successful as was proven in the recentMyspace phishing attack where more than 60,000 user identities – email addresses and passwords – were stolen.

(see http://blog.washingtonpost.com/securityfix/2007/01/myspace_phishers_hook_hundreds.html)

Mr Baumhof added, “there is only one solution to the problem - integrate the consumer’s PC into the overallsecurity chain with the bank and use a white-listing method for online transactions. TrustDefender is the onlysolution capable of doing this for consumers, banks, financial institutions and any other company relying on usersinteracting with them online.”

The TrustDefender approach solves all the important security problems: Firstly - the bank can perform a security health check of the consumer’s PC and educate the user within the onlinebanking user-interface. This would enable the bank to reliably inform the user that it has checked the firewall,Windows Update, DNS System and the Antivirus product and that everything is correct and up-to-date. Further,the bank can integrate this information into the risk engine of its core banking application and, for example, defertransactions if any unknown and potential malicious software is found on the consumer’s computer.

Secondly, the computer needs to be scanned with a white-listing method. Today, to circumvent existing antivirustechnologies, trojans are released in huge variations (sometimes as many as 10,000 variants). The only way ofknowing that a computer is safe and secure is to make sure that no unknown software is present.

The TrustDefender Enterprise Server (TES), together with the TrustDefender Client is capable of delivering exactlythe solution outlined above. The On-Demand Endpoint Security Suite is designed to enable banks and onlinebusinesses to solve the ‘root cause’ of the problem with minimal TCO and immediate ROI.

With TrustDefender, there is no reason for banks or consumers to fear online fraud any longer. WhenTrustDefender’s consumer and enterprise solutions are installed on a computer every online fraud and identitytheft problem has a solution. The solution is TrustDefender.

Try TrustDefender today

Consumers who want to try TrustDefender should visit www.trustdefender.com and download the free 21 day trialof the consumer solution from the online shop.

Banks, financial institutions and online businesses can email [email protected] to get a free trial of theEnterprise version.

About TrustDefender:TrustDefender is the leading provider of ‘On Demand Endpoint Security Solutions’ to safeguard online businesstransactions. With its GAP protection, TrustDefender is able to guarantee the authenticity of a website. The securelockdown, safe & secure mode, two factor authentication and the TrustedSurfing database complete the holisticsecurity solution.

The secure policy engine allows online businesses to educate and enforce the compliance of a home user’s PC totheir security policies. TrustDefender is the world’s first security solution which enables online businesses tointegrate the home user’s PC into the overall security solution.

TrustDefender was founded in 2005 and is based in Sydney, Australia.


making pictures talk

The Big Mouth creative design team makes picturestalk. We have the experience and creativity to findthe right visual approach to meet any marketingcommunication requirement. Whatever your designneeds – be they corporate branding and stationery,brochures, advertising, web design, multimedia andinteractive, illustration, photography orvideography, Big Mouth will create the right ‘lookand feel’ to fit the bill.

The following design work has been done by theBig Mouth design team - for past and presentclients and for other non-Big Mouth clients.

what we can doAustralian Information Industry Association (AIIA)

Client: AIIA Resource’s Toolkit & Employer’s Guide

Brief: The Australian Information Industry Association needed the existing artwork for the ICT Careers Guide and

Employer’s Guide to be improved and the document edited. Big Mouth took over the project management of the

entire project, which included liaising with relevant government bodies and stakeholders, re-design of the booklets and

CD and event management for the launch which was held on August 16, 2006 at Parliament House, Canberra.

Developed with the purpose of increasing Indigenous employment and cultural diversity in the Australian ICT industry,

the toolkit was launched by AIIA in conjunction with the Hon. Mal Brough, MP – Minister for Families, Community

Services & Indigenous Affairs and the Hon. Andrew Robb AO, MP – Parliamentary Secretary to the Minister for

Immigration and Multicultural Affairs.

what we can doAIIA Resources Sector Symposium flyer and advertisement

Client: Australian Information Industry Association (AIIA)

Brief: Develop a flyer and advertisement to be used to promote the AIIA’s Western Australian Resource Sector ICT

Symposium. The advertisement appeared in The West Australian.

Brief: Develop a new corporate banner for display at all AIIA events. The banner had to convey a ‘leading edge / ICT’

feel and had to feature the key brands for AIIA – CollabIT, iAwards and ValueICT. Big Mouth also designed the CollabIT

and ValueICT logos.

what we can doAustralian Information Industry Association (AIIA)

Brief: Develop flyers – in A4 and DL – for different AIIA events. Flyers were designed to be used as handouts at events

and also in direct mail campaigns to members, partners and the wider ICT industry.

what we can doAustralian Information Industry Association

Client: Australian Information Industry Association

Brief: Develop branding and collateral for AIIA’s ‘ValueICT’ program – which is designed to promote the value that ICT

brings to the Australian economy and the impact it has on day-to-day life. Project included research into and

development of the brand name ‘ ValueICT’, development of logo and colour palette, development of ValueICT

brochure – research, copy, design and overall project management. Big Mouth also developed a PPT template and

content to promote the ValueICT key messages at events and a 3 minute and 10 minute DVD presentation on the

ValueICT messaging.

what we can doAiiA ValueICT Stills from Video

what we can doiAwards 2006


Brief: Develop a DVD showcasing the 2006 iAwards gala presentation dinner to be used as momento for winners,

promotional tool to recruit 2007 sponsors and a promotional tool to encourage 2007 nominiations, Big Mouth team

shot all footage, created a 30 second, 5 minute and 10 minute version of the footage, composed soundtrack, produced

all package creative and created files for website streaming.

what we can doiAwards 2007


Brief: Develop marketing materials for the 2007 iAwards campaign. Brief included the development of a new iAwards

logo, letterhead, animated website banner, email promotional banner, email autosignature, advertisements for

mainstream newspapers and magazines, DL promotional flyers. Big Mouth provided all content and project managed

artwork – provided by another AIIA service provider and managed all advertising placement and media liaison.

what we can doFlinders Management Group branding

Client: Flinders Management Group

Brief: Develop logo, branding, colour palette and tag line for start-up, the Flinders Management Group. Branding to be

extended into the development of business cards, letterhead (electronic & print), with comps slips, company flyer,

presentation folder and PowerPoint presentation.

what we can doHuman Connection

Client: Human Connection

Brief: Develop a logo, brand and colour palette for start-up recruitment company, Human Connection. Create business

cards, letterhead and follower (print and electronic) with comps slips and promotional DL postcards, used at the

company’s launch event and for direct marketing.

what we can doBranding, Collateral design, Website design.

Client: Atsco Australia Pty Ltd

Brief: To improve the existing Atsco brand and create a brief company brochure and website in preparation for a client

launch in the USA market.

what we can doInternal Communications Project – Common Domain Desktop Deployment

Client: Victorian Government, Information & Technology Services department for the Department of Primary Industries

and the Department of Sustainability and Environment.

Brief: To develop a comprehensive communications plan and a range of communication tools branded in line with Victorian

Government branding guidelines. The key aim was to create clear, comprehensive and readily identifiable communication

tools designed to help all employees understand the CDD program, its benefits and their role in the rollout.

what we can doMPR Pty Ltd

Client: MPR Pty Ltd

Brief: Develop a new logo, brand and colour palette for MPR Pty Ltd – accountants and advisors. Create new collateral,

including business cards, letterhead and follower (print and electronic), with comps slips, notepads, presentation

folders, financial statement folders, website design (including flash intro), website copy and website project

management.

what we can doRusher Rogers Recruiting

Client: Rusher Rogers Recruiting

Brief: Develop a new logo, brand and colour palette for Rusher Rogers Recruiting. Create new collateral, including

business cards, letterhead, with comps slips, notepad and display banner. Big Mouth also wrote the copy for the new

Rusher Rogers website and assisted with website development.

what we can doSheComm Pty Ltd

Client: SheComm Pty Ltd

Brief: Develop a new logo, brand and colour palette for SheComm. Create new collateral, including business cards,

letterhead and follower. Big Mouth also assisted with business name research and development.

what we can doTroubadour Flowers

Client: Troubadour Flowers

Brief: Develop a new logo, brand and colour palette for start-up business, Troubadour Flowers. Create new collateral,

including business cards, electronic letterhead, stickers and window signage.

what we can doBranding & Collateral Development

Client: Starys Solutions

Brief: To create a new brand, look and feel for Starys Solutions that would help to improve their company image, raise

profile and increase success in the marketplace. Work completed to-date includes reworked logo, branding guidelines,

business stationery, brochures, flyers, posters, banners, CD packaging and numerous advertisements.

what we can doWebsite Design, Design, Collateral Design

Client: IDS (Integrated Dispensing Systems)

Brief: To create a company image and brand, build a website and create marketing collateral, all designed to improve

IDS’ profile and success within their niche market.

what we can doClient: inchain

Web Design

Brief: To create a design template for the new www.inchain.com.au flash website. The template provided the overall

look and feel of the site, as well as the layout of the interactive elements.

Brochure Design

Brief: To create a visually stimulating A4 8pp brochure to communicate the benefits, technology and applications for

inchain’s flagship product, marvin. The brochure also needed to reflect the company’s brand and unique product identity.

what we can doISA Technologies

Client: ISA Technologies

Brief: To create a brochure for ISA’s High Performance Computing & Visualisation Laboratory to be used at an open day

showcase to the Online Minister’s Council. A company backgrounder and other supporting collateral were also created,

again using the company’s existing branding, to assist with the launch and the official opening of the site.

what we can doCritique Newsletter and PPT - ‘25 year celebration’

Client: CRI Pty Ltd

Brief: Develop a special ’25 year’ version of the CRI logo. Design a special 25 anniversary issue of the CRI newsletter.

Design a PPT to showcase the developments done by CRI over its 25 year history. PPT was displayed – in loop – at the

gala 25th anniversary CRI dinner.

what we can doExport Tasmania collateral

Client: Export Tasmania

Brief: Develop a ‘brand / colour scheme’ for Export Tasmania and design business card and letterhead.

what we can doCharity Projects

The Big Mouth team believes strongly in the importance of charity and ‘giving back’ to the community. If everyone did

something to help others in need, the world would be a much better place.

In 2004, Big Mouth launched the ‘Big Hearts Christmas Collection for the Salvos’ which has, for the past two years,

provided food, clothing, toys and other gifts to hundreds of needy people in the South Eastern Bayside area and in the

Central Victoria Bendigo region. The team have plans to expand the reach of Big Hearts in 2006.

In 2005, Big Mouth conceptualised the ‘Draw a Child’s Smile’ campaign for the Rotary District 9810 which has, to date,

provided thousands and thousands of pencils and crayons to school children in Zimbabwe and surrounding areas.

In 2005, Big Mouth provided public relations, marketing and event management services to The Humour Foundation /

Clown Doctors for their annual Smile Day fundraiser.

Talk with Big Mouth to find out how we can use the Big Mouth Chain of Communication™ and our industry expertise to create the marketing communication strategies and approaches that will make your business stand out from the crowd.

You can visit our website: www.bigmouth.net.au

Kerryn NelsonManaging DirectorBig Mouth Marketing Communications Pty Ltd

p: + 61 3 9558 3122m: + 61 (0) 417 035 536f: + 61 3 9558 3125 e: [email protected]

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