big vs relaince
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Transcript of big vs relaince
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7/29/2019 big vs relaince
1/18
OBJECTIVES:
Compare and contrast the retail strategies of Reliance Fresh and Bazaar. Analyze the similarities and dissimilarities in their approach
12
7
3
3
In the following which one would you
prefer to buy from
big bazar
reliance
both
none
127
3
When I talk about hypermarkets
which one comes to your mind?(top
of mind) In the following which one
would you prefer to buy from
big bazar
reliance
both
-
7/29/2019 big vs relaince
2/18
3.5
2.666666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Order taking process
Order taking process
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7/29/2019 big vs relaince
3/18
3.333333333
2.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Customer assistance process
Customer assistance
process
3.166666667 3.166666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Billing system
Billing system
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7/29/2019 big vs relaince
4/18
3.5
2.666666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Satisfaction rate about service
Satisfaction rate about
service
4.333333333
2
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Discount offers
Discount offers
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7/29/2019 big vs relaince
5/18
3.333333333
2.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Quality of goods
Quality of goods
3.666666667
2.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Promotional tools used
Promotional tools used
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7/29/2019 big vs relaince
6/18
3.3333333332.666666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
location
location
3.166666667
2.166666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
ambience
ambience
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7/29/2019 big vs relaince
7/18
3.666666667
2.166666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Private labels display
Private labels display
3
2.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Good brands available
Good brands available
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7/29/2019 big vs relaince
8/18
2.5
1.666666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Free gifts
Free gifts
2.5 2.166666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
coupons
coupons
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7/29/2019 big vs relaince
9/18
3.666666667
2.333333333
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Credit card acceptance
Credit card acceptance
3.666666667
2.666666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Impulse buying
Impulse buying
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7/29/2019 big vs relaince
10/18
3.833333333
2.166666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
spacious
spacious
2.833333333
2.166666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Attractive entrance
Attractive entrance
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7/29/2019 big vs relaince
11/18
3.1666666672.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Shopping cart availability at entrance
Shopping cart availability
at entrance
3.6666666673
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Shelves and display
Shelves and display
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7/29/2019 big vs relaince
12/18
3 2.833333333
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Freshness of products
Freshness of products
3.666666667
2.666666667
0
0.5
1
1.52
2.5
3
3.5
4
4.5
5
bigbazar reliance
Product availability
Product availability
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7/29/2019 big vs relaince
13/18
3.666666667
2.166666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
bigbazar reliance
Time spent
Time spent
2.8333333332.5
0
0.5
1
1.52
2.5
3
3.5
4
4.5
5
bigbazar reliance
Time spent in queue for billing
Time spent in queue for
billing
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7/29/2019 big vs relaince
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3.333333333
2.166666667
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Overall shopping experience
Overall shopping
experience
18
7
Which one having parking facility
big bazar
reliance
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7/29/2019 big vs relaince
15/18
23
12
Were the staff are in dress code
big bazar
reliance
12
5
8
0
2
4
6
8
10
12
14
bigbazar reliance others
Where you will prefer bulk purchase
Where you will prefer
bulk purchase
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7/29/2019 big vs relaince
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BIG BAZAR VS RELIANCE FRESH QUESTIONNARIE
When I talk about hypermarkets which one comes to your mind?(top of mind)
1. Bigbazar2. Reliance fresh3. others
In the following which one would you prefer to buy from1. bigbazar2. reliance
Reason why you will buy from particular:____________________________ According to you big bazaar , reliance comes under
Some factors influence(rate from high 5,4,3,2 low- 1)
Big bazar Reliance fresh
Order taking process
Customer assistance process
Billing system
High quality
LOW quality
High price low price
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Satisfaction rate about service
Discount offers
Quality of goods
Promotional tools used
location
ambiencePrivate labels display
Good brands available
Discount offers
Free gifts
coupons
Credit card acceptance
Impulse buying
spacious
Attractive entrance
Shopping cart availability at
entranceShelves and display
Freshness of products
Product availability
Time spent
Time spent in queue for billing
Overall shopping experience
Which one having parking facility1. Reliance fresh 2. Big bazaar
Were the staff are in dress code1. Big bazaar 2.reliance fresh
Where you will prefer bulk purchase1. Big bazaar 2.reliance fresh 3. others
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7/29/2019 big vs relaince
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