Group- 7AbhinavPande|Abhinav|Aditya|Abhishek|Abhimanyu|Augustin|Aamir|Shivi

Introduction

Impulse purchases

Bought as gifts

Inexpensive product

Tangible

Health issues

High Demand : everyone carries one

Wallet : Product Purchase Factors

Big Skinny

FeaturesSize: 5-7 times thinner than alternatives

Weight: Less than an ounce and therefore increase comfort

Card Pocket Size: Extra wide pockets for cards

Slipperiness of the Interior: Lined with rubbery coating

Lack of Versatility: Water resistant and machine washable as they are made of micro fibers

• In person sales was straight forward

• “for $20 your wallet would be thin forever”

• Easier to display the points of differentiation

• People can touch feel and verify

• Sold on a combination of impulse and value

Sales

Moving OnlineUnderstanding the entire idea behind moving online

The costs and structure required for the sameHelp in integrating the messages on different online platforms

Online Strategies

1Display Ads•Ad placements in other websites•Animation of before and after

FeaturesClosest replication of a booth at a street fair

Impulsive nature can be capitalized by placements on other sites

Gifting sites can be captured CTR was just 0.1%

2 Algorithmic Search•High rank allowed reaching Maximum consumers

FeaturesIncreased reach to customers

People don’t generally buy wallets online or search for it specifically

If at all searching for thin wallet or big Skinny it automatically features high in search

3Social Media•Engagement with existing customer base

FeaturesLoyal customer base can build communities for

people using non leather walletsAddThis applet lets you share and act as

influencer by sharing testimonialsIncreased awreness by Facebook campaigns

6Interactive Content•Engage by means of competitions and selection guide

FeaturesWallets are a lo involvement product category

Does not reach new customersNo means of tracking conversions

Limited scope

4Sponsored Search•Place listings within search engines

FeaturesConversions could be measured and keywords

modified with the help of Keyword PlannerKeywords with high conversion rate and low cost

of conversionMostly sold at Cost per click basis

5Online Distributors •Place listings within search engines

FeaturesExisting user base and brand name can be

leveragedIntense competition

High Commissions will eat into small marginsValue of product low

Go to Market Strategy