Forging Sustainable Partnerships between Businesses and Communities
Big Read, Big Benefits: Creating Sustainable Partnerships Across Communities
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BIG READ, Big Benefits Creating Sustainable Partnerships Across Communities Paige Mano, Librarian & Social Media Coordinator Melissa Olson, Digital Initiatives Librarian Anne Rasmussen, Continuing Resources & Copyright Librarian Heather Spencer, Access Services Technology Coordinator
Transcript of Big Read, Big Benefits: Creating Sustainable Partnerships Across Communities
BIG READ, Big Benefits
Creating Sustainable Partnerships Across Communities
Paige Mano, Librarian & Social Media CoordinatorMelissa Olson, Digital Initiatives Librarian
Anne Rasmussen, Continuing Resources & Copyright LibrarianHeather Spencer, Access Services Technology Coordinator
Let’s Chat!
What is your role in the library?
Let’s Chat!
Tell Us:What programing does your academic library offer to the campus and wider
community? Is it successful? Why or why not?
Agenda
● Background● Partnerships - Campus & Community● Marketing & Outreach ● Events, Results & Future Plans● Let’s share!
“Living at risk is jumping off the cliff and building your wings on the way down."
Ray Bradbury
University Outreach
A Culture of Change
Books, Libraries, & Community Outreach? No-brainer!
Planting the Seeds
Jumping Off the Cliff
(and building our wings on the way down)
Partnerships
Campus! Community!
“I get by with a little help from my friends.”
Lennon & McCartney
© Sony/ATV Tunes LLC
Campus Partnerships
Hello! Would you like
to help us?
Creative Services / Campus Print Shop
Thinking outside the box - on campus
● University Relations● Continuing Education
and Community Engagement
● Safety & Risk Management
● Art Galleries
● ALL (Adventures in Lifelong Learning)
● Friends of the UW-Parkside Library
Connected via the Big Read:
Social Sciences
Chemistry
English
Psychology Sociology/Anthropology
Philosophy
Political Science
Food Service/Catering
Continuing Education and Community Engagement
Chancellor and Provost’s OfficeSafety & Risk Management
Art
History
Economics
UWP Foreign Films Series Drama Club
Art Galleries
Facilities Management
Creative Services
Student Center/Student Activities
University Relations & Advancement
Dean of Students
Business Services
Scholarship Office
Food and freebies!
Community Partnerships
Q. Which of these entities makes the most sense to partner with for the Big Read?
A. A local Fire Department The local Women’s Club
Breweries A Bike shop
Diners A bakery
Correctional facilities Cartooning festival
A Credit Union Nature Sanctuary/Arboretum
All of them!
Get local!
Public Libraries
Racine Public Library Kenosha Public Library
● Kenosha Unified Schools
Public Schools
● Racine Unified Schools
Partner with other local Colleges & Universities!
Coming Soon?
2015
Marketing
Print Materials
Social MediaPublic Relations
Web Presence
Promotional Items
Display MaterialsMarketing
Events
Brochure (almost 5,000 distributed)
Harbor Market • Party on the Pavement • Fall Fest
Posters
Table Tents and Ads
Window Displays
Window Displays
T-shirts and Banners
Video Monitor Teasers
Web Presence
• 1,459 unique page views from outside IP addresses
• Average time spent over 3 minutes
• Over 250 unique page views from Parkside IP addresses
Social Media
Email Blasts
Marketing: Public Relations
• WRJN Radio Talk Show
• WGTD Radio Talk Show
• Press Releases
• Kenosha Community
Media
Promotional Items
Dog BandanasMagnets
Temporary Tattoos Matches
Partner Event
Bradford High School Connection
Marketing
Events
Image courtesy of Annabella Pope www.annabellapope.com
Herding Cats
Image courtesy of Tina Phillips www.freedigitalphotos.net
Be Present!!
Organization
Image courtesy of Matthew Newberghttp://4evern3rdy.deviantart.com/
Kudos
Events● •Kickoff Event with Keynote by Sam Weller● •Films● •Book Discussions● •Gallery Openings● •Radio Play● •Bonfire● •Banned Books Bingo● •Fire Safety Workshop● •Fahrenheit 451 Extravaganza
Drama Club Dramatic Readings at Bonfire
Fire Extinguisher and Life Safety Training
RG ProductionsFahrenheit 451 Radio Play Edition
Book Discussion at UW-Parkside
Book Discussion at Public Craft Brewing Company
Book Discussion at Public Craft Brewing Company
The Numbers● Total Events - 58● Keynote Attendance – over 300● Area High School and Middle School Students reached –
320● Businesses Participation in $4.51 Specials - 20● Book Discussions – 13 both public and private● Average attendance for Book Discussion - 21● Total Program Attendance – 3700● Books Distributed - 2750
Publicity
Publicity
Feedback
Feedback
Feedback
Questions? Comments?
Let us know what you think!
Thank You!!
[email protected]@uwp.edu
[email protected]@uwp.edu
facebook.com/uwparkside.library
@UWP_Library
neabigread.org
