Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.
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Transcript of Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.
![Page 1: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/1.jpg)
Big Ideas For a Big Q4!
Mike Mahone / Dave CasperRAB - Dallas
![Page 2: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/2.jpg)
Our Agenda1. A look at Q4 research
– Business conditions– Consumer habits– Best prospects
2. Proposal ideas3. Great commercial ideas4. Cross promotion ideas5. More commercials6. Copywriting techniques7. And more commercials8. Alternative Revenue
ideas9. And even more
commercials
![Page 3: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/3.jpg)
RAB Research• MRI – Holiday Business• Consumer confidence• Consumers plan to spend
$923 on gift giving• Wish list: electronic
gadgets• 10 business categories
that excel in December
![Page 4: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/4.jpg)
Proposal Ideas• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]
![Page 5: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/5.jpg)
Examples ofSuccessful
Commercials• [spot title]• [spot title]• [spot title]• [spot title]• [spot title]
![Page 6: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/6.jpg)
Cross Promotions
1 Great idea + 2 Clients 3 Win-Win-Win
![Page 7: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/7.jpg)
Benefits1. Promotional partners
get better results than they can afford on their own
2. Customers’ experience is enhanced
3. You close more business
![Page 8: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/8.jpg)
Cross Promotion
Idea #1• Donuts and oil changes?• Donut shop buys Radio and
provides certificates• Oil change center buys Radio
and provides discount coupons
• Donut customers get discount oil change coupon
• Oil change customers get donuts
![Page 9: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/9.jpg)
Cross Promotion
Idea #2• Dry cleaner and Italian
restaurant?• “Best dressed pasta in town”• Dry cleaner buys Radio and
gives discount on shirts to any customer of the restaurant
• The restaurant buys Radio and gives 2 for 1 special to dry cleaner customers
![Page 10: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/10.jpg)
Examples ofSuccessful
Commercials• [spot title] [Christmas
cross promotion example]
• [spot title]• [spot title]• [spot title]• [spot title]
![Page 11: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/11.jpg)
Alternative Revenue Ideas
• [idea]• [idea]• [idea]• [idea]• [idea]• [idea]• [idea]
![Page 12: Big Ideas For a Big Q4! Mike Mahone / Dave Casper RAB - Dallas.](https://reader036.fdocuments.in/reader036/viewer/2022081515/5a4d1b2c7f8b9ab0599996a5/html5/thumbnails/12.jpg)
Examples ofSuccessful
Commercials• [spot title]• [spot title]• [spot title]• [spot title]• [spot title]