A. Sören Petersen P. H. Petersen Saatzucht Lundsgaard BENEFITS OF USING GREEN MANURE CROPS.
Big Games Become Location-Enabled Increasing Engagement and Revenue with Location Features Christian...
24
Big Games Become Location- Enabled Increasing Engagement and Revenue with Location Features Christian O. Petersen VP Community
-
Upload
toby-harper -
Category
Documents
-
view
224 -
download
2
Transcript of Big Games Become Location-Enabled Increasing Engagement and Revenue with Location Features Christian...
Big Games Become Location-Enabled Increasing Engagement and Revenue with
Location FeaturesChristian O. Petersen
VP Community
2
Christian O. Petersen
16 years of games mobile and marketing
3
Make your game standout and gain exposure
Life is CrimeNo. 1 in AppStore
4
Why are developers using location?
2010Niche
2011Innovation
2012Mainstream
1 2 3
32% of all
game developers/publisher
sAh Oo unlock new Bongo level at Toffee Coffee!
5
Make your game standout and gain exposure
Ah Oo unlock new Bongo level at Toffee Coffee!
On the Go People
More Reasons to Play
Relevant and
Personal
Word of mouth
The 3rd business
model
6
Why are developers using location?
More relevantand immersive
game play
Players want toopt-in to location-enabled
games
Increasedmonetization throughsponsored locations
1 2 3
7
Increase the valueof coming back to your game
8
Making the user feel at home with backgrounds that fit his current location, makes the game more relevant and increases the personal value for the user
With CloudMade’s Local Discovery service it is easy for game developers to use the users location to change the graphics of the game so the user is playing where he is in real life
Increase the perceived game
value:
Make the game experience more
personal and relevant
Location Makes Games Personal
9
Making the user feel at home with backgrounds that fit his current location, makes the game more relevant and increases the personal value for the user
With CloudMade’s Local Discovery service it is easy for game developers to use the users location to change the graphics of the game so the user is playing where he is in real life
Put the user’s world into the game:
Local rain in the game adds another dimension making it an immersive
experience
Rain or Shine in the User’s World
10
TestPhones are with the users 24/7, they play games in the morning, daytime, evening and night. Changing the game to follow the users day makes for a personal and challenging gameplay.
TestWith our Local Discovery service it is easy for game developers to use the users location to change the graphics and gameplay based on if it is morning, daytime, evening and night.
IncreaseWord of Mouth:
Use time of day to change the game,
each location element adds WOM
Night and Day the Game Feels Right
11
When the places around you become part of the game there reason to try playing wherever you go. Next you tell your friends about a great place to play.
With CloudMade’s Local Discovery service it is easy for game developers to reward the user
Get more game sessions:
Give users more reasons to play in new
locations
Night and Day the Game Feels Right
12
Your game brand Branded MapsMaps that fit
your game brand
Test Test
Test Test
Location gives users a better
user experience on-the-go
Location gives users a better
user experience on-the-go
Test
Test
The look and feelof Google or Bing maps do not add
value to your game
Custom Game Branded Maps1
2
3
Ah Oo unlock new Bongo level at Toffee Coffee!
13
Increase your game monetization
14
Think Like Potato Farmers
Monetize 5%of your users
by selling in-game items
Monetize an extra 5%of your users
with sponsored in-game items
1 2
Double your
revenue
Double your
revenue
In online social gaming 26%of revenue is sponsored
Locationbased mobile
marketing is the key to drive retail traffic
86%of retailers to
increase mobile marketing spend
Retail is the obviouspartner for sponsor
revenue
1 2 3
Your offer
Positivebranding
Be a partof the game
Increase purchase intent
Drive retail traffic by
sponsoringin-game items
1 2 3
Give users free Give users free and attractive and attractive
in-game content in-game content when they visit when they visit
sponsorssponsors
Increase the fun when playing
at different locations
Show users the nearest treasure
Give users additional offers
at the retail place
1 2 3
Sponsored Locations
When the user plays near a sponsored location, the game tells him that a hidden level is nearby ...
You are very close to a place where you can get a new hidden level for free!
There is a sponsored location nearby…
Sponsored Locations
With a click,the user sees Sponsored Locations on the map …
See where on a map …
Ah Oo unlock new Bongo level at Toffee Coffee!
Sponsored Locations
After clicking on the location, the player can see the sponsored in-game item he/she can get at that location …
See what particular retailer is sponsoring …
Sponsored Locations
When the player gets to the coffee shop, he/she gets a new hidden level unlocked …
The user enters the coffee shop and gets a free game item …
Sponsored Locations
In addition to the free game level, the sponsor gives users a special offer …
Users get a special offer … so sponsors can track the success
Ah Oo unlock new Bongo level at Toffee Coffee!
23
Test
Test
Locationfor
Games
LocalDiscovery
Sponsored Locations
Custom Game Branded Maps
1 2 3
Ah Oo unlock new Bongo level at Toffee Coffee!
24
Changing the Game
Serving the world’s on-the-go people
Email me an let’s have a chat
http://cloudmade.com/in-game-sponsoring/
