Big dot presentation
-
Upload
bigdot-onlinee -
Category
Business
-
view
274 -
download
0
description
Transcript of Big dot presentation
Big Dot Online
10 Minute Presentation
January 14th 2011
Robert Robinson
Who is Big Dot Online?
Internet Marketing Business established in September 2010
Work under the umbrella of Wizzin Ltd – A project consultancy, established since 2005
In total we are a 3 person team We are based in Bridgend Our most experienced team member has
over 20 years experience in the I.T industry
What do we do?
Promote businesses online using :- Social Media Optimisation (SMO) Video Marketing Social Bookmarking
What is SMO?
SMO or Social SEO is the methodisation of social media activity with the intent of attracting unique visitors to website content. “wikipedia”
In layman’s terms To increase your online presence by driving traffic
to your website through direct web links and search engine results.
What is SMO?
Easy to get wrong – difficult to get right. You don't need 10,000 “friends” or
“followers” for SMO to be successful You do need patience, determination and a
“can do” attitude. SMO is relationship building, think of it as
online BNI, givers gain does work!
Social Media
Literally hundreds of social media communities exist.
Some of the most popular ones are now household brands
Most of you would have heard of
Facebook – Twitter – Linkedin
Social Media
Some of the Social Media Communities available to businesses and consumer's.
Social Media
Facebook is the worlds number 1 website. Youtube is the worlds second largest search
engine – its just about videos right? Delicious is no longer a word used to
describe tasty food – its also one of the worlds largest social bookmarking websites!
Video Advertising
30 seconds of video advertising, if done correctly, is one of the most powerful advertising tools available today.
Some of the best adverts are sometimes the most odd. Just think of television adverts, who remembers the cadbury eyebrows advert?
Social Bookmarking
Social bookmarks are like online testimonials that have a massively positive effect with search engines.
This is because search engines pay attention to human orientated content, for example in this case a person is bookmarking or saving this website because its of use to them, its interesting, entertaining and so on.
Social Bookmarking
This aids with search engine rankings and also enables other social book markers the opportunity to look at your website.
Its similar to someone recommending you use a particular person/business – again just like BNI!
How to spot a referral?
Iv just had my website built My websites been the same for 5 years Whats bookface? I dont need to advertise I never get any enquiries from my website
Ideal Client
Is open minded Has plenty of spare cash Is looking for long term relationship Likes cinema and occasional trips to the
park Enjoys listening – I talk alot!
Ideal Client
This is very difficult to profile for my industry. However, small to medium enterprises With an advertising budget A website And no spare time would be perfect!
To Re-Cap
The company name is Big Dot Online We are based in Bridgend We work over the internet We use Facebook and other social media
websites to drive traffic to your business We pride ourselves on achieving results
Big Dot Online
ANY QUESTIONS?