Big Datas Real Promise: Work Smarter, Not Harder By Britney Muller
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Transcript of Big Datas Real Promise: Work Smarter, Not Harder By Britney Muller
#SMX #21C1 @BritneyMuller
Big Data’s Real Promise:
Work Smarter, Not Harder
By: Pryde Marketing Founder, Britney Muller
Britney Muller, Founder Of Pryde Marketing
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
“The future belongs to the data ninjas, analysts and scientists. 90% of the world’s data has been created in the last 2 years...” - Jeremy Waite
#SMX #21C1 @BritneyMuller
Leverage Data To Better Fulfill User Intent
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We Are Drowning In Information… But Starved For Knowledge
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
Leverage Data To Better Fulfill User Intent
#SMX #21C1 @BritneyMuller
Reverse Engineering
www.aleutianseast.org
Reverse Engineer Your Goal Path
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Plastic Surgery Candidates Only Search For 2 Things Before A
Consultation.
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
Reverse Engineer Your Goal Paths
#SMX #21C1 @BritneyMuller
\b(adding|does|do|who|what|where|when|why|how|will|can|\?|am|is|are|was|were|be|being|been|versus|vs|vs\.|best)\b
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
2. Find Opportunity Gaps Find Opportunity
Gaps
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#SMX #21C1 @BritneyMuller
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“The greatest value of a picture is when it forces us to notice what we never expected to see.” -John Turkey
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
Leverage Data To Better Fulfill User Intent
Leverage Data To Better Fulfill User Intent
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller nisswadock.com parkertrailers.com
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#SMX #21C1 @BritneyMuller
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#SMX #21C1 @BritneyMuller
https://www.optimizely.com/ab-testing/
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
But This Is SMX Advanced!
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Leverage Predictive Analytics To Better Improve User Intent
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#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
#SMX #21C1 @BritneyMuller
SyntaxNet: The World’s Most Accurate Parser
Is now open source! Or you could use the machine they’ve already trained called….
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Parsey McParseface I can’t make this shit up!
#SMX #21C1 @BritneyMuller
Hidden Decision Trees
● Probability that a transaction is fraudulent
● Odds of conversion rates ● Text Mining
NO Over-Fitting Issues! -Woohoo
#SMX #21C1 @BritneyMuller
Thank you