Big Data Trends - WorldFuture 2015 Conference
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Transcript of Big Data Trends - WorldFuture 2015 Conference
BIG DATA TRENDS
July 25, 2015 David Feinleib
THE BIG DATA GROUP, LLC THEBIGDATAGROUP.COM
Copyright © 2012-2015 The Big Data Group, LLC. All Rights Reserved.
Actionable Insights From Big Data
My Background
! Managing Partner, The Big Data Group !Author of Big Data Demystified and Big Data
Bootcamp !Producer of The Big Data Landscape
! Serial entrepreneur with acquisitions by Keynote, HP and EMC !CEO & Founder, Content Analytics, a leader in
E-Commerce analytics ! General Partner, Mohr Davidow Ventures ! Group Program Manager, Microsoft
My Background
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Actionable Insights From Big Data
Agenda
• Big Data Overview
• The Big Data Landscape
• Big Data Industry Transformation
• Case Studies
• Big Data Futures
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Actionable Insights From Big Data
METADATA GROUPMETADATA GROUP
THE BIG DATA LANDSCAPE
Actionable Insights From Big Data
Vertical
Ad/MediaOperational Intelligence
Business Intelligence
Analytics and Visualization
Data As A Service
[email protected] © 2012-2015 The Big Data Group, LLC bigdatalandscape.com
Analytics
Infrastructure
Operational As A Service Structured DB
Apps
Consumer
JULY 2015
Actionable Insights From Big Data
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64%of companies
planned to fund a Big Data Project in
2013 with more than $1M
GOOD INTENTIONS:
[Gartner 2012]
85%of the Fortune 500 still won’t be able
to use Big Data for competitive
advantage in 2015
REALITY:
[Gartner 2012]
35%Shortfall in data-savvy
workers needed to make sense out of
big data by 2018
PEOPLE:
[McKinsey 2011]
Big Data Challenges + Opportunities
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Actionable Insights From Big Data
METADATA GROUPMETADATA GROUP
BIG DATA DEFINED
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Actionable Insights From Big Data
The Three V’s
• Volume: The amount of data
• Variety: Different types of data
• Velocity: Speed of processing the data
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Source: datasciencecentral.com
The Three V’s
Actionable Insights From Big Data
"Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.”
- Ed Dumbill, O’Reilly
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Actionable Insights From Big Data
80% of Data Is Unstructured
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Source: www.slashroot.in
Actionable Insights From Big Data
UsersIn Millions
0
350
700
1050
1400
Aug-04 Feb-07 Jul-09 Jan-12 Jun-14
Sources: benphoster.com, statista.com, Facebook newsroom
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Actionable Insights From Big Data
Big Data: By The Numbers
• Walmart handles 1M transactions per hour
• Google processes 24PB of data per day
• AT&T transfers 30PB of data per day
• 90 trillion emails are sent per year
• World of Warcraft uses 1.3PB of storage
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Actionable Insights From Big Data
METADATA GROUPMETADATA GROUP
BIG DATA INDUSTRY TRANSFORMATION
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Actionable Insights From Big Data
Transformation of Retail
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SalesData driven pricing and
recommendations
THEN... NOW...
Image: webdesignerdepot.com
Actionable Insights From Big Data
Transformation of Financial Services
THEN... NOW...
Manual trading
Automated, high frequency trading
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Actionable Insights From Big Data
Chart: Zendesk
Transformation of Customer Service
THEN... NOW... Unhappy
customersCustomer insight
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Actionable Insights From Big Data
Transformation of Online Marketing
Company First Last Oppty Created
Acme Fred Langan $250K 6/08/12
BigCo Tom Jones $100K 6/17/12
DealCo Jan Sedor $50K 7/01/12
Stor Works Liza Grear $750K 7/14/12
RF Group Carl Tomer $47K 7/18/12
LeadsMarketing and Sales Recommendations
THEN... NOW...
CampaignRecommendations
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Actionable Insights From Big Data
Transformation of Transportation
THEN... NOW...
You Drive You’re Driven
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Actionable Insights From Big Data
Transformation of Cities
THEN... NOW... Traditional
infrastructure
Smart meters,smart transport,
data driven city design
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Actionable Insights From Big Data
Transformation of Health + Fitness
THEN... NOW... Manual tracking
Goals + measurement
Images: Azumio, DrChrono, Fitbit, Garmin, Nike
Walk 45 minutes Smoothie Lift weights 20 minutes
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Actionable Insights From Big Data
Transformation of Education
THEN... NOW...
Linear learning Adaptive learning
Images: Khan Academy, Knewton, Michigan
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Actionable Insights From Big Data
METADATA GROUPMETADATA GROUP
THE BIG DATA CYCLES
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Actionable Insights From Big Data
The Big Data Cycle
1) Consumer scale and speed requirements have introduced new technologies that have increased the efficiency of using Big Data
2) This increased efficiency is leading to adoption of Big Data across a wide variety of industries
3) This results in the generation and consumption of more data
1
2
3
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Actionable Insights From Big Data
Big Data Technology: Hadoop + MapReduce
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Source: Apache Software Foundation
Actionable Insights From Big Data
Big Data: Shift From Technology To Information
20101990 INFORMATION
TECHNOLOGY
CommodityCompetitive Advantage
CommodityCompetitive Advantage
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Actionable Insights From Big Data
METADATA GROUPMETADATA GROUP
VISUALIZATION: GIVING MEANING TO DATA
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Actionable Insights From Big Data
Visualization Futures
• Visualization makes Big Data accessible to a much broader group of users
• Interactive visualizations will be expected
• Visualization will become the standard way to interact with data
• The sharing nature of social media is making it easier and more important than ever to present data visually
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Geographic Visualization: Pizza Chains in US
Source: FlowingData
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Geographic Visualization: Sports Fans in US
Source: FlowingData
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Visualization Humor
Source: amba12.wordpress.com
Actionable Insights From Big Data
METADATA GROUPMETADATA GROUP
BUSINESS EXAMPLES
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Actionable Insights From Big Data
• OpenXC is Ford’s open hardware, open software platform for getting real-time data from your vehicle
• You can think of OpenXC as an application programming interface (API) for your car
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The Platform
Actionable Insights From Big Data
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➔ Network data➔ Service data➔ Subscriber data
BIG DATA SOURCES
400%market growth expected in the communications sector
for big data technology.*
*ARI BANERJEE, HEAVY READING, JANUARY 2014
➔ Churn management➔ Customer experience management➔ Handset analysis➔ Roaming management➔ Revenue management➔ Interconnect billing verification➔ Content settlement assurance
BIG DATA USE CASES
Big Data For Telecommunications
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Actionable Insights From Big Data
• Business Goal: Churn reduction • Predict those most likely to churn & execute proactive retention campaign
• Analytic Technique: Behavioral analysis • Identify correlations between demographics,
usage locations, call experience &consumer behavior
• Big Data Sources: OSS & BSS• Call Detail Record Data in Hadoop• Subscriber Details stored in Database
Business Opportunity: Churn Reduction
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Actionable Insights From Big Data
• Connected car: Platform approach
• Marketing analytics: Faster iterations
• Telecom: Identifying customers at risk for churn
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Case Studies Summary
Actionable Insights From Big Data
METADATA GROUPMETADATA GROUP
BIG DATA 2025
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Web Browser Market Share
“Increased Accessibility has Created an Expectation that Millennials Can Have Whatever They Want Whenever They Want It”
Sources: http://thenextweb.com/entrepreneur/2014/03/29/meet-millennials-consumers-change-marketing-landscape/2/ http://www.edelman.com/news/study-finds-millennial-generations-power-to-influence-is-increasing/ forbes.com
Millennials are the first generation to grow up inherently digital
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It took 19 years (1994-2013) for E-Comm Sales to Exceed $1T But Only Three Years to Nearly Double That ($2T)
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Web Browser Market Share Next Generation of Sharing Economy
• eBay made trusting strangers possible
• Amazon, Apple and Paypal made it safe to do business online
• Apple and Google provided GPS and Internet phones to make us reachable + findable
• Facebook makes it more likely that people are who they say they are
Now the next generation of the sharing economy is being built on top of those foundations
Actionable Insights From Big Data
• Small Data the New Big Data
• Internet of Things (IoT) — Connected World
• Self-Driving Car
• E-Commerce Efficiency
• Next Generation of Sharing Economy
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Big Data 2025 — Driven by Consumer Demand
Actionable Insights From Big Data
METADATA GROUPMETADATA GROUP
FOR MANY COMPANIES,THE BEST OF BIG DATA IS STILL AHEAD
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