Big Data : The Next Revolution to Transform the Events and Communities?
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Transcript of Big Data : The Next Revolution to Transform the Events and Communities?
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Big DataThe Next Revolution to Transform Events and Communities
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“I’m Big Data”
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“A Visit from Big Data”
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What is Big Data?Big data is large and complex information
Difficult to process
Challenges include: Capture, Storage (=Data Warehousing), Search,
Sharing, Transfer, Analysis and Visualization Value?
Information provides intel Correlations
BIG
D
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What is Big Data?Big Data = lots of information.
More than a single computer node can handle.
Software manages large amount of information in order to process algorithms
Library shelf 1 of books + library shelf 2 of books = total library shelf of books count
Google Books Library Project
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A Boy and his Atom
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Evolution of trade shows to communityRole of social media tools and inbound
marketing
Discerning between the hype and truth
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Big Data SourcesSocial Media
Web Assets
Inbound Marketing
Mobile Applications
Registration
Marketing Campaigns
Internet
Press Releases, Articles, Blogs
BIG
D
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Big Data UsageThe latest technology buzz
Butts in Seats – Audience Recruitment
Exhibitor Profiling
Content Marketing
Cross Branding and Messaging
Business Intelligence
Registration
Marketing Campaigns
BIG
D
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Big Data ConcernsBig data is not magic
Strategies are needed
Bad big data in = bad big data out
Requires resources and money
Doesn’t happen overnight (most of the time)
Is rocket science at times and hence knowledge is needed
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Big Data Influencing Business DecisionsShow organizers should harness the power of
these new tools
Planners can learn from Google in the power of predictions
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Three New TrendsEvolution from Trade Shows and Events to
Community
Data Storage and Management
Content Capture and Distribution Launch.IT ExpoBee