Big  Data  -­‐‑  Telecom

Overwhelmed  by  Data  ?

Big  Data

Sensor  –  Machine  based  data

Clik  Stream  Data

Mobile  Information

Geo-­‐‑localization  

Data

Sentiment  Data

80%  of  Telecom  Data  will  land  on  Hadoop

•  Hadoop is like a data warehouse but can store a huge amount of data, different kinds of data and perform more flexible analyses

•  Hadoop is open source and run on industry standard hardware : It’s ½ more economical than conventional data warehouse

•  Hadoop provides more cost effective Storage, Processing & Analysis

•  Hadoop delivers a foundation for profitable growth : Gain value from all your data by asking bigger questions

Hadoop  Architecture

Hadoop  :  The  Key  Of  A  Global  Architecture

Big  Data  Architecture  

From  Data  Warehouse  to  Hadoop

The Challenge •  Many Data-warehouses

are out of capacities

•  Running out of budget before running out relevant data

•  Older data archived in dark with no access

Data Warehouse

The Solution •  Hadoop for data storage

& data processing : Parse, clean, apply structure & transform

•  Free framework and data warehouse

•  Retain all data for Analysis

Data Warehouse

Hadoop

Operational  (44%)

Analytics  (11%)

ETL  Processing  (44%)

Operational  (50%) Analytics  (50%)

Storage  &  Processing

Cost  is  1/10

Disrutive  innovation  on  Big  Data Traditional  Data  base

Data  Warehouse

MPP  Analytics

No  SQL  Data  Base Hadoop

Structured   Data  Types Any  types  including  unstructured  

Pre-­‐‑defined,  fixed,  required  on  write

Schema Required  on  read Store  First..  Ask  question  

later

No  or  limited  data  processing Processing Processing  coupled  with  data Parallel  processing  /  Scale  

out

Enterprise  grad Mission  critical  

Physical  Infrastructure

Commodity  is  an  option   Much  cheaper  option

How  Can  I  Use  Hadoop  ?

Extraction,  Transformation  

&  Storage Risk  Modeling Fraud  

Detection

Customer  Churn  Analysis

Ads  Targeting Point  of  Scale  Transactional  Analysis

Quality  Search Social  Analysis Real  Time  Analytics

Want  More…    Contact@trickconsulting.com