Big Data : State of Smartphones brands in India
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Qurater Insights Big Data for customer acquisition and customer service Big Data for your smartphone business September 2014 report
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Digging deeper into how the volume of social chatter is related to buying intent, customer service issues and customer sentiment towards brands is the focus of this report. In summary few brands are well positioned, but the majority are not taking advantage of social media as a channel for customer acquisition and customer service opportunities.
Transcript of Big Data : State of Smartphones brands in India
Qurater InsightsBig Data for customer acquisition and customer service
Big Data for your smartphone businessSeptember 2014 report
We personalize Big Data In summary few brands are well
positioned, but the majority are not taking advantage of social media as a channel for customer acquisition and customer service opportunities.
10.4MConversations & comments
Digging deeper into how this volume of chatter is related to buying intent, customer service issues and customer sentiment towards brands is the focus of this report.
Buying intent#1 Nokia#2 Samsung#3 XOLO#4 HTC#5 LG#6 Micromax#7 Apple#8 Sony#9 Gionee#10 Karbonn#11 Xiaomi#12 Lenovo#13 Motorola#14 Asus#15 Spice
Brand Sentiment#1 Micromax#2 XOLO#3 Spice#4 Gionee#5 Asus#6 Motorola#7 Xiaomi#8 Karbonn#9 Lenovo#10 Nokia#11 Samsung#12 LG#13 HTC#14 Sony#15 Apple
Weak
Strong Worst
Best
Buying Intent & Sentiment -
Rankings
1 8 15 22 29 36 43 50 57 64 71 78 85 92 99 1060
50000
100000
150000
200000
250000
Average of 95K Sales Leads Per Day
spice
Asus
Motorola
lenovo
xiaomi
Karbonn
gionee
sony
apple
Micromax
lg
htc
xolo
samsung
nokia
0 500000 1000000 1500000 2000000
Sales Leads – Brands ranked by customer
purchase intent
apple
sony
htc
lg
samsung
nokia
lenovo
Karbonn
xiaomi
Motorola
Asus
gionee
spice
XOLO
Micromax
0% 10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
positive negative
Sentiment ranking
Volume of conversations related to customers
intent to buy
Worst Sentiment#1 micromax
#2 XOLO#3 spice
Daily Volume (last 3 months)
Best Sentiment#1 apple #2 sony#3 htc
Weak buying intent#1 spice #2 asus
#3 motorola
Total Volume (last 3 months)
Strong buying intent#1 nokia
#2 samsung#3 XOLO
Sentiment Analysis
apple
sony
htc
lg
samsung
nokia
lenovo
Karbonn
xiaomi
Motorola
Asus
gionee
spice
XOLO
Micromax
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
positivenegative
95%
85%
91%
By Brand#1 Nokia#2 Samsung#3 XOLO#4 HTC#5 LG#6 Micromax#7 Apple#8 Sony#9 Gionee#10 Karbonn#11 Xiaomi#12 Lenovo#13 Motorola#14 Asus#15 Spice
By Model#1 Galaxy s4#2 Galaxy s5#3 Gionee G2#4 XOLO play#5 Galaxy grand#6 iPhone 5s#7 Gionee M2#8 Gionee M7#9 Galaxy note#10 Mi3#11 Karbonn X2#12 Desire 816#13 Lumia 520#14 Lumia 930#15 Moto G
LowVolume
HighVolume
Customer Service Issues – Brand
Rankings
LowVolume
HighVolume
spice
Asus
Motorola
lenovo
xiaomi
Karbonn
gionee
sony
apple
Micromax
lg
htc
xolo
samsung
nokia
0
2000
0
4000
0
6000
0
8000
0
1000
00
1200
00
1400
00
1600
00
1800
00
Customer Service by Brand
1 8 15 22 29 36 43 50 57 64 71 78 85 92 99 1060
2000
4000
6000
8000
10000
12000
14000
16000
18000
Average of 6800 Cus-tomer Issues Per Day
Volume of conversations related to customer
service issues
Daily Volume (last 3 months)
Least Issues#1 Spice#2 Asus#3 Motorola
Most Issues#1 nokia#2 samsung#3 XOLO
Moto x
Lumia 930
Lumia 520
Moto g
Iphone 5c
Karbonn X2
Desire 816
Mi3
Galaxy note 3
Gionee M7
Gionee M2
Iphone 5s
Galaxy grand
XOLO Play
Gionee G2
Galaxy s5
Galaxy s4
0 500 1000 1500 2000 2500 3000
By Model
Total Volume (last 3 months) Total Volume (last 3 months)
We personalize Big DataOur mission is to dig deeper into the social noise and provide
capabilities for Sales Leads, Customer Service & BIUse Cases
Sales Leads
Customer Service
Business Intelligence
