Big Data: Small Screen Location-Based Services 2.0
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Transcript of Big Data: Small Screen Location-Based Services 2.0
Big Data: Small ScreenLocation Based Services 2.0
Kevin Foreman, Vice President, Mobile ApplicationsINRIX Inc.June 26, 2012
Big Data: Small Screen – LBS 2.0
• Where we are today?• LBS 1.0
• Where are we going with Big Data?• LBS 2.0
• New Opportunities for You
LBS 1.0
Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?
Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?
Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”
WagJag: local restaurants, spas, activities, events, etc.
Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”
Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”
“?” 8th most searched brand
Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”“What are the store hours of X?”
Where are we today? LBS 1.0
Local Search“What’s around me?”“Where can I find retailer X?“What’s the address of X?“What’s the phone number of X?”“What are the ratings of X?”“What are the store hours of X?”
LBS 1.0
Mobile Search70% acted upon within sixty minutes
Desktop Search70% acted upon within 1 week
Source: Bing published results Jan 2011
Where are we today? LBS 1.0
Turn-by-Turn Navigation
Once I’ve searched,
“How do I get there?”
Where are we today? LBS 1.0
Traffic
“What does traffic look likea while ago on the major roads?”
Where are we today? LBS 1.0
Small Data: Small Screen
LBS 2.0
Where are we Going? LBS 2.0
Big Data
How big is big?
Traffic Requires Broad Input Sources• 500+ commercial, consumer and government sources• Nearly 100 million connected drivers, throughout the day• Tens of billions of useful data points per month
Traffic Requires Context
Traffic FlowSpeeds & Congestion
IncidentsThe “Why” of Flow
EventsAll Event >5,000
Community100,000+ Reporters/mo
Traffic CamerasThousands of Feeds
Road ClosuresConstant Tracking
Traffic Fusion Engine
INRIX Predictive Data
Historical Traffic Related
MetadataIncidents, Weather,
Events, Schedules and Holidays
Historical Traffic Flow
Data
Bayesian Prediction Engine
Current Traffic Conditions Across Network
Current & Forecast Weather Incidents Sporting Events, Holidays & School Schedules
Real-Time and Forecast Traffic-Related Metadata
Training Data
Concerts & Other Major Events
Actual Predictions
Time
Start Time
12.00pm
0
12.15pm
15
12.30pm
30
12.45pm
45
1.00pm
1hr
2.00pm
2hr
6.00pm
6hr
6.00am
Next Day
Road Segment 1
6.00pm
Next Day
INRIX Predictions
Dynamic Predictive Input
Road Segment 2
Road Segment 3
Where are we Going? LBS 2.0
Big DataHigher order questions“How does traffic compare to last year”?
Canadian Traffic Comparison
• Traffic congestion down 22% in ‘11 compared to ‘10 • Traffic congestion is down in ‘11 from:• 15% (Vancouver)• 28% (Ottawa)
• Why? Traffic is a leading economic indicator.
Canadian Traffic Opportunity
However, traffic is still a problem
Worst traffic cities are for hours wasted annually:• Montreal: 39 hours wasted • Vancouver: 35 hours wasted• Toronto: 28 hours wasted • Calgary: 15 hours wasted • Ottawa: 13 hours wasted
Canadian City Traffic Factoids
MetroWorst Day
Worst AM
Worst PM
Worst Hour
Best Weekday
Best Weekday AM
Best Weekday PM
Best Weekday Hour
Calgary Fri Tue FriFri 4-5pm Mon Fri Mon
Fri7-8am
Montreal Thu Tue FriFri 4-5pm Mon Fri Mon
Fri7-8am
Ottawa Tue Tue TueTue 5-6pm Mon Fri Mon
Fri8-9am
Toronto Fri Wed FriFri4-5pm Mon Fri Mon
Fri7-8am
Vancouver Fri Thu FriFri4-5pm Mon Fri Mon
Fri7-8pm
Where are we Going? LBS 2.0
Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?
Personal - INRIX Traffic
Guaranteed Satisfaction…
Personal - INRIX Traffic
Guaranteed Satisfaction… or double your traffic back!
INRIX Traffic v4 for iPhone/iPad
What’s the best time to leave?
What’s my fastest route home?
What’s my arrival & travel time home?
What’s the delta of my 1st and 2nd route?
Notify my spouse of my Arrival Time
Where are we Going? LBS 2.0
Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?“How do I get there, given real-time traffic”?
Top iPhone Apps Using Traffic
Application Grossing Rank* Traffic Source
MotionX GPS Drive 1
Garmin USA 2
TomTom USA 3
GPS by Telenav 4
Navigon Mobile Navigator USA 6
Navigation by Telenav – Telenav GPS Plus 7
Navigon Mobile Navigator North America 8
Garmin StreetPilot On Demand 9
INRIX Traffic 16
Magellan Roadmate USA 17
Gokivo GPS Navigator 27
CoPilot Live North America 51
9 of the top 12 grossing iPhone navigation apps that use traffic use INRIX traffic as the data sources
* - Source=AppAnnie
Where are we Going? LBS 2.0
Big DataHigher order questions“How does traffic compare to last year”?“What’s my fastest route home?”“What traffic incidents are in front of me?“How do I get there, given traffic”?“What’s my actual arrival time?”
INRIX is taking the “E” out of “ETA”
ETA
Where are we Going? LBS 2.0
Big DataHigher order questions“Gas in front of me?”“Groceries on my route WITHIN the store?”“Parking lot availability?”
Where are we Going? LBS 2.0
Big DataHigher order questions“Gas in front of me?”“Groceries on my route WITHIN the store?”“Parking lot availability?”
Anything with real-time data, directional data or comparison data
Opportunities for you
Opportunities for You
• Answer THIS question. “Why are you asking?”• “Where is store X located in the Mall?• Why are you asking?• “I’m looking for a Father’s day gift?”
• Attack anything paper-based• Yellow pages• Maps – Road, airport, mall, universities• News
• Attack anything broadcast with personal-cast
Thank you!