Big Data & Media
-
Upload
jose-a-del-moral -
Category
Technology
-
view
289 -
download
0
description
Transcript of Big Data & Media
![Page 1: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/1.jpg)
Big data & Media
Social Analytics & Influence Tools
![Page 2: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/2.jpg)
Big data & Media2 / 30
![Page 3: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/3.jpg)
Big data & Media3 / 30
![Page 4: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/4.jpg)
Big data & Media4 / 30
![Page 5: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/5.jpg)
Big data & Media5 / 30
![Page 6: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/6.jpg)
Big data & Media6 / 30
![Page 7: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/7.jpg)
Big data & Media7 / 30
![Page 8: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/8.jpg)
Big data & Media8 / 30
![Page 9: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/9.jpg)
Big data & Media9 / 30
![Page 10: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/10.jpg)
Big data & Media10 / 30
![Page 11: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/11.jpg)
Big data & Media11 / 30
![Page 12: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/12.jpg)
Big data & Media12 / 30
![Page 13: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/13.jpg)
Big data & Media13 / 30
![Page 14: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/14.jpg)
Big data & Media14 / 30
![Page 15: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/15.jpg)
Big data & Media15 / 30
![Page 16: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/16.jpg)
Big data & Media16 / 30
![Page 17: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/17.jpg)
Big data & Media17 / 30
![Page 18: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/18.jpg)
Big data & Media18 / 30
![Page 19: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/19.jpg)
Big data & Media19 / 30
![Page 20: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/20.jpg)
Big data & Media20 / 30
![Page 21: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/21.jpg)
Big data & Media21 / 56
![Page 22: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/22.jpg)
Big data & Media22 / 56
![Page 23: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/23.jpg)
Big data & Media23 / 30
Business Opportunities
Reputation management (sentimental analysis) Technology surveillance + knowledge management (Deloitte or
Legination use Pingar) Dating (Yoke, looks for common interests based on Facebook Graph,
Amazon, Netflix & Echonest (Spotify) Authomatic newspapers (Prismatic, Wavii, Summify, Facebook's news
feed) Authomatic dictionaries (Semantix) Personnalizing advertisements (Peer39)
NLP
![Page 24: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/24.jpg)
Big data & Media24 / 30
Machines beat humans
![Page 25: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/25.jpg)
Big data & Media25 / 30
Do really machines beat humans?
“I am so happy United took one week to answer my email”
![Page 26: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/26.jpg)
Big data & Media26 / 30
![Page 27: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/27.jpg)
Big data & Media27 / 30
![Page 28: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/28.jpg)
Big data & Media28 / 30
Casos Prácticos
Taguea automáticamente programas de radio. Si se menciona "London", "Olympics" y "1948", es muy posible que se refiere a los juegos olímpicos de ese año. Para ello se utilizan datos de Wikipedia
Dynamic Semantic Publishing. El CMS de la empresa se transforma en DSP, con lo semántica está plenamente integrada. Publica en RDF y en HTML y hay un NLP que analiza el texto del periodista buscando conceptos. Previamente, hay que establecer ontologías temáticas (por ejemplo, para juegos olímpicos)
BBC
![Page 29: Big Data & Media](https://reader033.fdocuments.in/reader033/viewer/2022052910/559bfdf81a28ab36668b483f/html5/thumbnails/29.jpg)
Big data & Media29 / 30
Casos PrácticosAdaptive Semantics (Huffington Post)