Big data Keynote Africa's Payment Banking Retail Show 2015

20
Mark van Rijmenam Johannesburg March 11, 2015 Driving The Next Wave of Mass Customization Africa’s Payment, Banking and Retail Show

Transcript of Big data Keynote Africa's Payment Banking Retail Show 2015

Mark van Rijmenam Johannesburg

March 11, 2015

Driving The Next Wave of Mass Customization Africa’s Payment, Banking and Retail Show

Mark van Rijmenam Founder Datafloq

Big Data Strategist International Keynote speaker

Author Think Bigger

We live in a World with Information Overload

We will create 7.9 Zettabytes of Data in 2015

Customers Prefer Relevant Experiences

The Way forward is Mixed Data

Data is located in silos across an organization

Where can you find your data: the Data Triangle

Customers Social media

Mobile

What data do you collect about your customers?

Social media is rich in data to increase your sales. Know what your customer thinks & says!

Mobile data provides you with more information to hyper-target your customers and drive sales

Insights in stakeholders

Personalized marketing

N=1: Personal products / services

TheSocialGenome

Source:VintSoge.

“We want to know what every product in the world is. We want to know who every person in the

world is. And we want to have the ability to connect them together

in transaction.”

CEO Global E-commerce – Neil Ashe

Dynamic pricing thanks to smart algorithms

Supplier & Sensor Data

Mass Customized

Manufacturing

Enabling mass customized manufacturing

The Opel ADAM: 4 billion custom combinations

Making every car a unique expression

Driving Mass Customization With Big Data is Here to Stay

Thank you

@vanRijmenam

https://datafloq.com

Available on Amazon