An Introduction of Big data; Big data for beginners; Overview of Big Data; Big data Tutorial
Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte
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Transcript of Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte
![Page 1: Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte](https://reader035.fdocuments.in/reader035/viewer/2022070315/55560c35d8b42ae0238b4928/html5/thumbnails/1.jpg)
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Does Big Data Know Your Next Customer Before You Do?
Jason GaroutteCMO, Mintigo@jgaroutte
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About Mintigo
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Agenda
1. New data you must start using
2. Interest selling really works
3. Are you smarter than a machine?
4. Essential tools for winning
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• Websites• LinkedIn• Facebook• Blogs• Tumblr
The Amazing New Data
• Twitter• News articles• Press releases• Job boards• Databases
2.5 quintillion bytes per day90% created in last 2 years - IBM
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It’s All Connected, Man
Social Graphsand
Interest Graphs
http://scobleizer.com/2010/11/16/first-look-gravity-is-making-interest-graphs-of-your-social-content/
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A New Tool from Facebook
https://www.facebook.com/about/graphsearch
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Playing with Facebook
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Playing with Facebook
![Page 9: Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte](https://reader035.fdocuments.in/reader035/viewer/2022070315/55560c35d8b42ae0238b4928/html5/thumbnails/9.jpg)
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Playing with Facebook
![Page 10: Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte](https://reader035.fdocuments.in/reader035/viewer/2022070315/55560c35d8b42ae0238b4928/html5/thumbnails/10.jpg)
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Playing with Facebook
![Page 11: Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte](https://reader035.fdocuments.in/reader035/viewer/2022070315/55560c35d8b42ae0238b4928/html5/thumbnails/11.jpg)
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Selling with Facebook?
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Selling with Facebook?
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Wild Goose Chase?
“How many new baby pictures do you Like a month? You may not even actually like babies – you’re just being polite.”
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Agenda
1. New data you must start using
2. Interest selling really works
3. Are you smarter than a machine?
4. Essential tools for winning
![Page 15: Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte](https://reader035.fdocuments.in/reader035/viewer/2022070315/55560c35d8b42ae0238b4928/html5/thumbnails/15.jpg)
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1000 Words Create a Picture
Business Model Org chart
Social Profile
SpendingTechnologies
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From Raw Data to Interests
Hiring in sales
Uses Salesforce
Tweets about salesSVP
Demo on website
Sales management
Inbound marketing
50 employees
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It Works on Websites
Determine visitor interests:• Clickstream• IP address• Time of day• Device
20% more leads
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It Works with Email
4X Email ResponseFind prospects interested in field sales productivity based on:• Hiring• Org chart• Business model
Target titles Target interest
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It Works for Inside Sales
CONFIDENTIAL
130% More Conversion
Target titles Target interest
Find small businesses interested in reducing their monthly teleco expense.
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Agenda
1. New data you must start using
2. Interest selling really works
3. Are you smarter than a machine?
4. Essential tools for winning
![Page 21: Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte](https://reader035.fdocuments.in/reader035/viewer/2022070315/55560c35d8b42ae0238b4928/html5/thumbnails/21.jpg)
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“Sure, We Know our Buyer”
Using what data?• Industry ?• Revenue ?• Titles ?
SIC codes established in 1937
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What Machines Can See
Selling to a segment Selling to an interest
Software companies “Streamline our technical sale”• Software• Large part of org chart is Sales• Currently hiring sales engineers• Website has words “request demo” or
“free trial” but not “credit card”• Website offers “whitepapers” and other
enterprise assets
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What Machines Can See
Selling to a segment Selling to an interest
Marketers who use Salesforce
“Modern digital marketing”• Salesforce users• Many sales reps• Website links to Twitter and LinkedIn• JQUERY – 15X more likely!
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Learning by Example
Your Samples Data Collection Big Data Analytics Prospects & interests
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Example: Webinar Invites
VPs are 80% less likely to register for a webinar than managers.
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Machines aren’t smarter.Just a lot faster.
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Watch the video at InterestBase.com
Agenda
1. New data you must start using
2. Interest selling really works
3. Are you smarter than a machine?
4. Essential tools for winning
![Page 28: Big Data - Does Big Data Know Your Next Customer Before You Do? - Jason Garoutte](https://reader035.fdocuments.in/reader035/viewer/2022070315/55560c35d8b42ae0238b4928/html5/thumbnails/28.jpg)
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#1. Find your TAM
• Add interest data• Find your 90/10
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#2. Learn your personas
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#3. Use a scoring system
Sales-ready
Nurture: finance
Nurture: tech
New inbound leads
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#4. Give the data to reps
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Interested?
New eBook on “your perfect persona”[email protected]
@mintigowww.mintigo.com