Big Data Analytics

Yossi Elkayam

Sr. BI Architect

Microsoft Services

yelkayam@microsoft.com

Session Objectives And Takeaways

1. Lets talk about Big Data!

2. Enable you to find opportunities for Big Data & Real-time analytics

and discover new insights.

3. Improve market/compete reaction by using Big Data processes.

2012 2013 2014

MS BI Momentum…

Data is Big? Is it the real world issue ?

What is Big Data?

What is Big Data?

BI Semantic Model

BI Semantic Model

DAX MDX

Deployment

Data Access – CachePassthrough

Business Logic

Development Tool

Design Type

Project Type PowerPivot Workbook Tabular Project Multidimensional Project

Excel 2010

DAX

In-MemoryN/A

SharePoint Library / Analysis Services

PowerPivot

Tabular

SQL Server Data Tools

DAX

In-MemoryDirectQuery

Analysis ServicesTabular

Tabular

SQL Server Data Tools

MDX

MOLAPROLAP

Analysis ServicesMultidimensional

Multidimensional

A Power Pivot workbook can be restored to a Tabular instance, or imported to create a Tabular Project

Third-Party

applications

Reporting

ServicesExcel Power Pivot

SharePoint

Insights

Power

View

Files OData

FeedsCloud

ServicesHDInsight

(Big Data)

Relational

Databases

Deployed

BI Semantic Model

“Big Data Reality Framework…”

So , who am I?

How to prepare to a Big Data Project ?

Developers – special to cloud and big data code engines (.Net , Python , JavaScript etc…).

Business Analysts , BI Developers , Information workers…

70%

30%

1 2

And what about analysts/IW ?

Demo Selection…

בחירות

שם קודשם המהדורהשנהגרסה

11989SQL Server 1.0-

1.11991SQL Server 1.1-

4.211993SQL Server 4.21SQLNT

61995SQL Server 6.0SQL95

6.51996SQL Server 6.5Hydra

71998SQL Server 7.0Sphinx

71999SQL Server 7.0

Palato maniaOLAP Tools

82000SQL Server 2000Shiloh

82003SQL Server 2000

Liberty64-bit Edition

92005SQL Server 2005Yukon

102008SQL Server 2008Katmai

10.252010SQL Azure DBCloudDatabase

10.52010SQL Server 2008 R2Kilimanjaro (aka KJ)

112012SQL Server 2012Denali

122014SQL Server 2014Hekaton

Demo – Business Case

1. Track and follow what happen now and today about our top 5

products.

2. React fast to market changes using social networks.

3. Finally , using analytics to understand better the trends.

Ingredients1 StreamInsight Service

1 Client as Listener (.Net & HTML 5.0)

1 Twitter account + Dev Account

1 TweetFeel service

2 HDInsight (Hadoop on Azure Cluster)

1 TB of Azure BLOB storage

50 GB of Azure SQL DB

5-10 search keywords

1 HIVE ODBC

1 Excel & PowerPivot Model

2-3 Power View Reports

1 Power BI Site + 1 BI Search Service (Q&A)

Preparation

Can we see the Demo please…

Conceptual Design

Natural Language Questions

Ask questions of your data in natural language

Share & Collaborate with Power BI for Office 365

Natural Language Querying Using Q&A

Call to action

Download SQL Server 2014

www.microsoft.com/sqlserver

Big Data Twitter Demo

http://twitterbigdata.codeplex.com/

Thank You!

© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on

the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.