Big Data Adoption Drivers Sources: US Data: IDC 2012 Vertical IT & Communications Survey. N = 4177...
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Big Data Adoption Drivers Sources: US Data: IDC 2012 Vertical IT & Communications Survey. N = 4177 LatAm Data: PRELIMINARY RESULTS from IDC Latin America Big Data Survey, June 2013, N = 75 Non-analytic workload (i.e. Big Data technology to run OLTP systems or web sites or email) Analysis of transactional data from sales systems Analysis of operations related data 0% 10% 20% 30% 40% 50% 60% Q. What are your organization's drivers for using big data technologies and approaches? US LatAm Not Available Not Available 1
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Transcript of Big Data Adoption Drivers Sources: US Data: IDC 2012 Vertical IT & Communications Survey. N = 4177...
Big Data Adoption Drivers
Sources: US Data: IDC 2012 Vertical IT & Communications Survey. N = 4177LatAm Data: PRELIMINARY RESULTS from IDC Latin America Big Data Survey, June 2013, N = 75
Non-analytic workload (i.e. Big Data technology to run OLTP systems or web sites or email)
Service innovation i.e. we developed or plan to develop a new service to our clients based on analysis of big data
Analysis of transactional data from sales systems
Analysis of online customer behavior related data
Analysis of operations related data
Analysis of security systems data
0% 10% 20% 30% 40% 50% 60%
Q. What are your organization's drivers for using big data technologies and approaches?
USLatAm
Not Available
Not Available
1
2
In Banks, Risk Aversion Fuels Big Data
Smart credit risk management
Smart payment and fraud management
Smart financial security intelligence
Predictive risk analytics
Smart customer experience
Geo-location services
0% 5% 10%
15%
20%
25%
30%
35%
40%
45%
50%
[BANKS] In which of the following smart solutions, if any, is your company investing over the next one to two years?
© IDC Financial Insights Visit us at IDC-fi.com
Source: Latin America Finance IT Spending Trends, Mar 2013N = 35 Large banks in Latin America
3
Smart Technologies Drive Big Data in Commerce
e-Commerce/ Multichannel selling software
Retail demand intelligence / advanced demand forecasting
Smart customer engagement
Smart merchandising and supply networks
Smart operations
Smart customer experience: direct to consumer
Smart retail supply chain
Other
0% 2% 4% 6% 8% 10% 12% 14% 16%
[RETAIL] In which of the following smart solutions, if any, is your company investing over the next one to two years?
© IDC Financial Insights Visit us at IDC-fi.com
Source: Latin America Retail IT Spending Trends, Mar 2013N = 95 Large retailers
Shared Nothing Scale-out Storage + SSD
MPP + In-Memory Compute
Hadoop
Hi-Speed / -Resiliency Networking
Converged Infrastructure
Cloud
Non-relational DWH
END USERS
BUSINESS PROCESSANALYSTS / SCIENTISTS
INFO PROCESSINGARCHITECTS / ENGINEERS
DATA ORGANIZATIONPRODUCERS
DATA CREATION
SYSTEMS INTEGRATION
VO
LUM
E VELO
CITY VARIETY V
ALUE
OBJECTIVES
Stream Processing
Event Management
REAL-TIME EVENTS
Data Exploration
Contextualized Data
Modeling / Scenarios
Forecasting
DEEP INSIGHTS
DELIVERY MODELS
Access-AnywhereAnalytics Services
Context-Aware Business Applications
ON-DEMAND
Location-Based Services
Alert and Respond
PUSH
Workflow and Interaction Automation
Smart devices and systems
EMBEDDED
BIG DATA ECOSYSTEM : FROM DATA TO DECISIONS
Email and Messaging
Mobile Apps Data
Transaction and Usage Logs
Machine and Sensors
Geolocation
Relationships and Social Influence
Copyright IDC (2013)
20%MID-LARGE COMPANIES
ANALYZING SOCIAL CHATTER, VIDEO,
SENSOR DATA
1 of 3CREATE MORE THAN
2 NON-TRANSACTIONAL
DATA TYPES
2 of 5HAVE NEVER HEARD
OF HADOOP OR MAPREDUCE
1 in 4NEVER HEARD OF
INTEGRATED APPLIANCES, IN-
MEMORY, OR NON-RELATIONAL DB
23%WILL INVEST IN
HIGH- SPEED RESILIENT
NETWORKS THIS YEAR
5%HEAVY USERS OF
JOINT STRUCTURED/UNSTRUCTURED DATA ANALYSIS
20%WILL START USING
ADVANCED FORECASTING &
AUTOMATIC WEB, EXPLORATION THIS
YEAR
20%WILL INVEST IN
ANALYTICS IN THE CLOUD IN 2013-14
8%HEAVY USERS OF
REAL-TIME STREAM PROCESSING
2 in 3WILL USE ADVANCED DATA VISUALIZATION
IN 2014
23%ARE HEAVY TABLET
USERS ALL USE OR PLAN
USAGE OF BIG DATA
Essential Guidance
Big Data will be a $380 M market in 2013, but it will surpass a billion
dollars in 2015
An attached demand for traditional IT could be between 2X and 3X the value
As awareness gives way to consideration, early positioning will drive long-term share capture
Successful vendors will integrate solutions and target purchase influencers (CMO, then CFO,
COO, CEO)
Industry-specific local examples will be critical to spreading the word
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Contact
Alejandro Floreán RodríguezVice President Consulting & Strategic Solutions
IDC Latin America
Twitter: @AlexFlorean
305-351-3141
Big Data Adoption in Latin America
Alejandro Floreán RodríguezIDC Latin America
