Big Data - A Revolution in Marketing & Media

Data

BIGA Revolution in Marketing and Media

Dan NeelyCEO, Networked Insights

We leverage social data to inform business-critical marketing decisions

THE

SOLUTION

OUR PLATFORM

SocialSense™

©2013 Networked Insights

Data

BIGSeeing the Big Picture


TECHNOLOGY TRENDS HAVE CONVERGED

6

Big Data used to be just a byproduct of big business


BIG DATA WHAT IS IT?

“BIG DATA” refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage, and analyze -McKinsey & Co.

©2013 Networked Insights 8

is being collected and stored

Today data from EVERYWHERE


HOW IS BIG DATA CREATED ?

Human to Human Human to Machine Machine to Machine


Web & Ecommerce

WHAT IS BIG DATA ?

BECOMESBIG

DATA Bank/Credit card

Transactional

Mobile

Social

Video & Preference

Machine & Sensor

Retail POS


IDC says by 2020 the digital universe40zettabytes

HOW FAST IS THIS DATA GROWING ?


BIG DATA CREATES NEW OPPORTUNITIES


Every major brand does

SO WHAT COMPANIES HAVE THE BIGGEST OPPORTUNITIES WITH BIG DATA?


It is exciting because

Supports Innovates Reveals Creates advantage Improves efficiency Powers real-time

BIG DATAWHY IS BIG DATA EXCITING?


HOW DOES BIG DATA CHANGE YOUR WORLD?

MARKETINGREVOLUTION


PRE-INFORM OPTIMIZE

Technology and people will change the way marketing is done. We’re entered the era of real-time marketing.

Advertising Celebrity

Spokespersons Messaging Positioning Media Planning

WHAT ARE MARKETING BIG DATA OPPORTUNITIES?

Media Mix eCommerce CRM Campaign

Performance Brand Management


It predicts consumer trends

HOW DOES BIG DATA AFFECT MARKETING?


It accelerates the marketing lifecycle



It allows all decisions to be data-driven



All marketing elements are impacted

AUDIENCES CONTENT MEDIA



Enables smarter & faster media planning



CMO – Campaign & Media Spend

Brand manager – Audience

PR manager – Brand Performance

Digital/Social manager – Content

Sales manager – Sales

Product manager – Marketplace & Competitive

Different Roles Different Data Interests

WHAT BIG DATA DOES MARKETING OWN?


Why is it REVOLUTIONARY? Grows constantly Un-biased Universally available Accessible in real-time Provides a contextual layer

BIG SOCIAL DATA


Pre-Informhypothesis

Stimulatedata set

Testhypothesis

Reformulatehypothesis

Integrated and Sync’d

Platform

Informed, ContinuousStimulation

Real-time tracking/trending

of Stimulus Data set becomes enormous

Optimize andMeasure

Real Time “scientific” test and learn lab

NETWORKED INSIGHTS’ APPROACHLEVERAGE SOCIAL DATA FOR THEIR CLIENTS?


Future implications


Embrace Big Data

FUTURE IMPLICATIONS FOR BUSINESS


Align with partners to inform decisions



Shorten decision-making cycles with real-time data



Enjoy more effective and efficient sales & marketing processes



Are you ready to move at the speedof your customer?

Dan NeelyCEO and FounderNetworked Insights@dneely40

Thank You!

Big Data - A Revolution in Marketing & Media

Business

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