Big data
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Transcript of Big data
![Page 1: Big data](https://reader033.fdocuments.in/reader033/viewer/2022060121/559489311a28ab177d8b46a1/html5/thumbnails/1.jpg)
#Big Data
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Little Data
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Cardboard Box
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Modern media is made of numbers
It’s right that numbers are important
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Numbers make up all the digital information out there
A billion Facebook connections
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And all the MEGALOLZ
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Data can help him figure that out!
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Impressions
Views
Reach
Clicks
Purchases
Conversions
AcquisitionsPathway to Conversion
Attribution Modelling
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What about the 80% of media spend that does not use cookies?
Surely that’s having some effect?
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If you only ever look within your data for improving a campaign’s performance, you will only ever change the
size of each slice
100 Things
Search
Display
VOD
Affiliates
100 Things
Search
Display
VOD
Affiliates
100 Things
Search
Display
VOD
Affiliates
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The single most important data source is within the client’s own system
Internet media
Sales
Not just looking at this
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But this
All factors Sales
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Businesses who demystify that magic box of data, and get to a point of holistic attribution by looking inwards will be the ones who will
understand not only which 50% of their marketing budget works, but all 100%
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We, as agencies, need to help them do that