BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways
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Transcript of BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways
![Page 1: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/1.jpg)
@ErinSagin @MarkIrvine89
BIG CHANGES to Google Ad Placement:
One Month Later – 5 Key Takeaways!
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www.wordstream.com/learn
Want to get smart in paid search?
@ErinSagin @MarkIrvine89
![Page 3: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/3.jpg)
Join the conversation on Twitter
@WordStream@ErinSagin
@MarkIrvine89
@ErinSagin @MarkIrvine89
![Page 4: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/4.jpg)
Meet Mark & Erin
@ErinSagin @MarkIrvine89
• PPC Evangelist & Community Manager
• 4+ years at WordStream
• Tweet me! @erinsagin
• Senior Data Scientist• 3 years at
WordStream• Tweet me!
@markirvine89
![Page 5: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/5.jpg)
@ErinSagin @MarkIrvine89
![Page 6: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/6.jpg)
@ErinSagin @MarkIrvine89
February 18th was shaping up to be a perfectly normal day until…
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@ErinSagin @MarkIrvine89
Chaos Ensued
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@ErinSagin @MarkIrvine89
Google Killed Off Side Ads
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@ErinSagin @MarkIrvine89
Why’d They Do It?Good question!
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@ErinSagin @MarkIrvine89
My Guess: UX Improvement!
![Page 11: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/11.jpg)
@ErinSagin @MarkIrvine89
Our Guess: UX Improvement!
![Page 12: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/12.jpg)
@ErinSagin @MarkIrvine89
My Guess: UX Improvement!
![Page 13: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/13.jpg)
@ErinSagin @MarkIrvine89
My Guess: UX Improvement!
![Page 14: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/14.jpg)
@ErinSagin @MarkIrvine89
Closer Alignment With Mobile Experience
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@ErinSagin @MarkIrvine89
Source: https://moz.com/blog/four-ads-on-top-the-wait-is-over
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@ErinSagin @MarkIrvine89
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@ErinSagin @MarkIrvine89
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@ErinSagin @MarkIrvine89
Key Takeaway #1
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@ErinSagin @MarkIrvine89
This is not a brand new SERP
The change in February only affects the DESKTOP searches. Tablet and Mobile searches have been like this for YEARS.
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@ErinSagin @MarkIrvine89
This is not a brand new SERP
Google had served SERPs like this since 2015, albeit less often.
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@ErinSagin @MarkIrvine89
This is not a paradigm shift.
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@ErinSagin @MarkIrvine89
If anything, ad performance is better
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@ErinSagin @MarkIrvine89
If anything, ad performance is better
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@ErinSagin @MarkIrvine89
If anything, ad performance is better
![Page 25: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/25.jpg)
@ErinSagin @MarkIrvine89
If anything, ad performance is better
![Page 26: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/26.jpg)
@ErinSagin @MarkIrvine89
Wait, nothing changed?
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@ErinSagin @MarkIrvine89
Google is showing fewer ads.
![Page 28: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/28.jpg)
@ErinSagin @MarkIrvine89
But these ads weren’t generating many clicks anyways.
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@ErinSagin @MarkIrvine89
Key Takeaway #2: Rewrite your old ads for the new SERP
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@ErinSagin @MarkIrvine89
Old Ads May Show Differently NowThe old side ads:
Are now served like all other ads:
HeadlineDisplay URLDescription Line 1Description Line 2
Headline – Description Line 1Display URLDescription Line 2
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@ErinSagin @MarkIrvine89
Key Takeaway #3:Ad Extensions in all positions
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@ErinSagin @MarkIrvine89
Ad Extensions in all positions
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@ErinSagin @MarkIrvine89
Key Takeaway #4: Optimize for Shopping!
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@ErinSagin @MarkIrvine89
Optimize for Shopping!
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@ErinSagin @MarkIrvine89
Key Takeaway #5: Make the most of Mobile!
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@ErinSagin @MarkIrvine89
Desktop is so 2013, anyways.
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@ErinSagin @MarkIrvine89
Now More than Ever:Keep A Close Eye On Your Performance
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@ErinSagin @MarkIrvine89
Special Offers! Would You Like…
a)FREE Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week
b)1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t need help with my PPC
![Page 39: BIG CHANGES to Google Ad Placement: How Will it Affect Your Campaigns? 5 Key Takeaways](https://reader035.fdocuments.in/reader035/viewer/2022062522/58a512821a28ab8e1c8b609b/html5/thumbnails/39.jpg)
Q & A
@ErinSagin @MarkIrvine89
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@ErinSagin @MarkIrvine89
THANK YOU!Benchmark your AdWords account
today!www.wordstream.com/google-adwordsQuestions? 855.967.3787
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