Big Bazaar Sonu Manish

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5/2/2011 Big Bazaar 1

Prashant Gupta.



INTRODUCTION

� TYPE OF MARKETHYPERMARKET- A LARGE SUPERSTORE,COMBINING

A SUPERMARKET AND

DEPARTMENT STORE, OFFERING

FULL LINES OF GROCERY

AND GENERAL MERCHANDISEALL UNDER ONE ROOF.

� STARTED IN OCTOBER 2001



� OWNER -MR. KISHORE BIYANI

� RETAIL INDUSTRY

� HEAD QUARTER- MUMBAI

� PUNCHLINE- IS SE

� SASTA AUR ACHHA

� KAHIN NAHIN

� CURRENTLY 119 OUTLET



5/2/2011 4

About Big Bazaar Hyper mart

Chain of development

store in India

Out let 119 out lets

Located in India

Parent group Future group

Owner Kishore Biyani (CEO)

Founded 2001

Head quarter Jogeswari , Mumbai

Industry Retail

website www.bigbazar.com

Tag line Is se sasta aur achha

kahin nahi.

Big Bazaar



BRAND AM B ASSADORS

� BRAND AMBESSEDER- MS.

DHONI AND ASIN

Asin & Dhoni



� V ISION

EVERYTHING, EVERYWHERE, EVERYTIME

FOR EVERY INDIAN CONSUMER IN THEMOST PROFITABLE MANNER.

� MISSION

WE SHARE THE VISION AND BELIEF THAT

OUR CUSTOMERS AND STAKEHOLDERS

SHALL BE SERVED ONLY BY CREATING

AND EXECUTING FUTURE SCENARIOS INTHE CONSUMPTION SPACE LEADING TO

ECONOMIC DEVELOPMENT



5/2/2011 7

Target Customers«.

Big Bazaar targets higher and upper middle

class customers.

The large and growing young working population is a preferred customer segment.

Big Bazaar specifically targets working

women and home makers who are the primary

decision makers.

Big Bazaar




4 µP¶

Product

Price

Promotion

Place

Marketing Mix




1.Product Mix

APPARELS

�Denims & T-Shirts

�Fabric & Cut piece

�Formal Wear

�Casual Wear

�Party Wear

�Ethnic Wear

� Accessories�Under Garments

�Night Wear

�Dress Materials

�Sarees

FOOD

�Staples

�Ready to eat

�Ready to cook

�International Food

�Spices

�Imported Bazaar

�Tea & Coffee

F ARM PRODUCT

�Fruits

�Vegetables

�Imported Fruits

�Dairy Products

CHILL STATION

�Soft Drinks

�Packaged Juices

�Milk Items

�Frozen Foods

�Ice Creams

HOME &PERSON AL CARE

�Shampoos

�Detergents

�Soaps

�Liquid wash

�Creams

�Deodorants

�Home cleaners�Utensils

�Plastics

�Crockery

�Sundries




Product Mix Cont..ELECTRONICS

BAZAAR

Television sets

Washing Machines

Refrigerator

Personal Care

mBazaar

Microwaves Small Appliances

Laptops

ComputerAccessories

Kitchen Appliances

F ASHION &JEWELLERY

�Footwear Bazaar

�Beauty Care

�Navara

�Star Parivar

�Meena Bindre

FURNITUREBAZAAR

�Living Room

�Bed Room

�Kitchen

�Dinning Rooms

�Kids Room

�Been Bags

�Paintings

�Decorative Items

CHILD CARE &TOYS

�Kids Wear

�Toy Bazaar

�Stationary

�Child Care

OTHER SERVICES

�Mr. right

�Bakery

�Loot Mart

�Tulsi

�Future Money

�Future Generally




2.Pricing

� Value pricing

� Promotional pricing Low interest financing

Psychological discounting

Special event pricing

� Differentiated Pricing Time pricing

� Bundling




Psychological pricing




Time pricing Value Pricing



Bundling





PROMOTION




4.Place

INDI A

BIG BAZAR

Number of out let-

119;

Located at maincity-tier I & tier city-II;

Area-10,000sq ft-

120000 sqft;

High street area of city.

Approachable

destination.



Organization value and customer

value

*Highorganization

value

*Low customer value

Big Bazaar

*Highorganization

value

*High customer value

*Low

organizationvalue

*Low customer value

*Low

organizationvalue

*Low customer value




Throughout the period of last one year.There were a number of festivals andevent that took place at the store. This

entire project report contains all the detailsof event that I help in executing andconducting along with an analysis of the

reasons for the growth in walks INS at theBIG BAZAAR

ANNIVERSARY

F ASHION SHOWENTERTAINMENT



The first event was the anniversary for BIG BAZAAR 6th veryanniversary was\celebrated by him on 21st July

The marketing activities for the same had already been planed in andvane

Publicity for the anniversary was through news papers insertionsnews paper advertisement banners and posters tie-ups with DMRC andHCPL and mobile van display.



Big Bazaar 6th Anniversary

(Delhi-Ncr)



Big Bazaar Anniversary

Celebration

3rd Apr il-14th Apr il 2009



Big Bazaar ±Delhi-NCR Anniversary

� A promotion which set a standard for the

Anniversary celebration in Big Bazaar history.

� Stupendous success of this promotion was

bang on every parameter of Business &

Customer delight.



Big Bazaar Anniversay-6th year

10 stores in delhi-ncr covering 4 cities of theNCRRegion-

o Gurgaon- Sahara Mall & Ambience Mallo Delhi-Inderlok, Wazirpur,Raja garden,Shahadra &

vasant Kunj

o Ghaziabad-EDM, Indirapuram

o Noida- The great India Place

10 stores of Delhi-Ncr contributes to 70% of total zonebusiness



Many first timer...

Red Carpet rolled out for customers



Many first timer...

Stores were lightened up like Diwali



Many first timer...

Welcoming the customers with Sweets & Tilak for all 10 days



Many first timer...

Cake cutting ceremony every day in the stores- cakes sponsored by Cafe coffee day



Spl. Promo zone for all

attraction in the store

Many first timer...



Interior Decoration

Many first timer...



Many first timer...

CSR Activity::Facilitation of kids from SAVE THE CHILDREN org.

The celebration in real terms.



ManyF

irst timer...� Lucky draw /Prizes every day in all six

stores..

�Total:48 winners won prizes like-

DVD,Refrigerators, Gift hampers

Grand Prize-Tata Indica Xeta



Many First timer...

Free Tattoo & Hair BiddingMehndi & Nail Art

Customers has it all in the stores...



Objective of this fashion show is to showcase the Big Bazaar products to customers.

This is to showcase the importance of Big

Bazaar in day to day life.

FASHION SHOW IN BIG BAZAAR



Big Bazaar - ProductsA Showcase«.



Hand BagMRP 249

/- & Above

BB Shades..

Sports Accessories.Cricket Ba



Entertainment in the stores

Establish stores as

destination

Family walk-in increases

in the store-our core TG

Many activities as-

o Dance troupe

o Mimicry

o

Music showso Jugglers



This was to be filled up by customer or

resident of a particular area who used tovisiting the store and don¶t do so anymoreor those who never visit the store.



Visit To Big Bazaar

1-Most of the customer s have been visiting the

stor e since mor e than six months.

2-Most customer s visit the stor e once at a

for tnight tow wilier is the most common mod e of the community to the stor e

3-pr ice and offer s ar e the most common att r active

featu r e of the Big bazaar .

4-pople woul d like to see mor e t r end y and fashionable cloth in the stor e.

5-theC&d is the most of the time visited for e the

alter ations and exchange and ther e pr oblems ar e

mostly suffer .



ANALYSIS

The visit helped us und er stand a lot of new concept and most impor tantly the psychology of the customer . At the end of the pr oject big wasable to analyze some of the key r eason for d

ecline in walk-ins at big bazaar

after

the stu d

y the questionnai r es. Ai d inter viewing thecustomer I come out with the following pr oblemsr eason for the d ecline.

The walk INS has r ed uced as compar ed to the

pr evious yea

r because the big bazaa

r is not anew ventu r e any mor e, a new stor e like a Big

Apple ,Reliance F r esh have come up closer tothe customer r esi d ence and hence spr inging upthe competition has caused d ecline in g r owth toa lar ge extent to stor e .



Customer delight

Helps to create positive WOM; which is the most effective tool of advertising.

Customer delight also helps in building the customer bonding & trust.

Following will be done in order to create Customer Delight in the stores-

oEntertainment in the stores

oActivities

ogames

oPrizes

oEvery day special OffersoLucky draw

oEatery through free sampling of products



Entertainment in the stores

Establish stores as

destination

Family walk-in increases

in the store-our core TG

Many activities as-

o Dance troupe

o Mimicry

o Music shows

o Jugglers



Activities /Games

.An emcee can move in the stores Interacting with crowed

Increasing the awareness about the Spl. Offers running in the store

Many one min games /On spot games can be played with Kids & Ladies

Free tattoo, Make over ,hair bidding,Mehandi etc.. For Customers in the store

Increasing the total time spend in the store



Lucky Draw/Prizes

All the stores have to arrange the lucky draw prizes for the internal store draw at the last

day of the promotion

DVD, Refrigeratores,Mobile phones, TV,LCDs ,Holiday Packages etc.. Will be given away as

prizes.

Food gift hampers to be arranged in ample numbers for the distribution as the prizes for

games & interactive session with the customers

For Mega Lucky Draw-Car

(Talks has been resumed with Car companies)



Every day special offers

Helps in creating Instant gratification at the floor

Special offers can run for the evening-

Buy one shirt get second at Rs99 only..

Special offers can be devised as per requirements, Bhonpu

announcements in the section helps to create lot of Buzz during the

promo days

Bill size offer is also a big hit-Highest bill value shopper will get a

DVD/LCD/Refrigerator etc.. free



Visual Delights

Stores look & feel matters a lot for

shopping environment.

Like last year, This year also the stores

will be completely decorated with

celebration feel

oRed Carpets

oDrapes

oDecorated Promo zone

oLightings




Thank You

Big Bazaar Sonu Manish

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