Vision “To Deliver Everything, Everywhere, Every time, to

Every Indian Customer in the most profitable manner.”

Man Behind Big Bazar Success

He Born August 9, 1961 in a middle class

Family.

He started his career selling stonewash fabric to

small shops in Mumbai.

Now He known as the Rajah of Retail in India.

INTRODUCTION TO BIG BAZAR

A chain of shopping malls in India currently with 101 outlets owned by Kishore Biyani’s Future Group.

Reflects the look and feel of Indian bazaars at their modern outlets. All over India, Big Bazaar attracts a few thousand customers on any regular day.

1,70,000 products under one roof.

05/03/20234

Porter’s five force model

Industry Competitivenes

s

Analysis 5 FORCES ANALYSIS Rivalry among the competitor

•Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc

Threat of entrants • FDI policy not favorable for international players. • Domestic conglomerates looking to start retail chains. •International players looking to foray India.

Bargaining power of supplier

•The bargaining power of suppliers varies depending upon the target segment.•The unorganised sector has a dominant position.• There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.

Bargaining power of buyers

• Consumers are price sensitive..•Availability of more choice.

Threat of substitutes •Unorganized retail

Products of Big Bazar

CHILD CARE

& TOYS

APPARELS

CHILL STATIO

N

FARM PRODU

CT

FOODSCHILD CARE & TOYS

APPARELS

CHILL STATION

FARM PRODUCT

FOODS

Competitors of Big Bazar

Innovations of Big Bazar

Wednesday Bazaar

Sabse Sasta Din

(26/01/2006)(26 Cr. in 1

day)

Maha Bachat

The Great Exchange

Offer(12/02/09)

Supply Chain Management of Big Bazar Supplier Manufacturer Distributor Retailer

Customer

- SUPPLY CHAIN BIG BAZAAR

Supplier

Warehouse

Inspection

SODA SODA SODA SODA SODA SODA SODA SODA

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SODA SODA SODA SODA SODA SODA SODA SODA

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Supplier

Supplier

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4 5

Shelves

Quality Check

Inspection

Business Objective To increase footfalls and enhance sales

by:

Attracting customers by giving them various offers.

Inculcating in their minds the value for money through these offers.

Increasing the average consumption of existing customers.

1. Performance: * Customer requirement under “performance” of

big bazaar is:-1) Product Availability2. Features:.* Customer requirement under “Features” of big

bazaar is:-1) Display of goods2) no of counters3. Conformance* Customer requirement under “conformance” of

big bazaar is:-1) Plastic money or smart card system

9 Dimensions

4. Reliability: Likelihood of breakdown, repair or expected time of fault-free operation.

* Customer requirement under “reliability” of big bazaar is:-1) Hygienic environment

5. Durability: Durability measures the length of a product’s life. When the product can be repaired, estimating durability is more complicated

6. Serviceability: Convenience and cost of repair and maintenance and is related to ease in resolving the customer complains.

* Customer requirement under “Serviceability” of big bazaar is:-

1) Sales persons should be cooperative and knowledgeable

Cont….

7. Aesthetics: The aesthetic properties of a product contribute to a company's or brand's identity.

* Customer requirement under “Aesthetics” of big bazaar is:-

1) Easy available 2) parking8.Responsiveness* Customer requirement under

“responsiveness” of big bazaar is:-1) Attractive offers and schemes9. REPUTATION: -* Customer requirement under “reputation” of

big bazaar is:-1) No expiry product

Cont….

•MIS ?•How MIS helps Manager ?•Implementing Information System

INTRODUCTION:

Advantages:

Management Point of View:

Customer point of view:

HOW IT HELPs?

ISCOUNTING CUSTOMER

FOOT MARK

COST OF PRODUCT

EMPLOYEES

ATTENDENCE

STOCK

AVAILABILITY

ORGANISATIONSECURITY

MARKETI

NGFINANCE

DISCOUNT

Information System of Big Bazaar

Two centralized servers are used by the MIS viz.

The main server The other a backup server

servers has its own storage system mirroring hard disks

The information is backed up continuously on CDs every day.

15 transaction counters in Big Bazaar transactions using REM

Function of MIS

The following parameters can be used for benchmarking the system.

Foundation data and analyticsBilling Management Labor Management Warehouse managementItem and price synchronization solutionTransportation ProcurementSupplier Enablement

Benchmarking of the MIS