Big bang music carnival 2013 (general)
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• THE MANAGING DIRECTOR • TECHNO WEST AFRICA • LAGOS • • ATTENTION: GM & DEPUTY GM • DEAR SIR, • 2013 COMMUNITY DEVELOPMENT & CSR • A COMMUNITY DEVELOPED & SUPPORTED EVENT CREATED IN 2009 - THE BIG BANG MUSIC FESTIVAL IS AN ANNUAL EVENT THAT HAS BEEN ON FOR ITS 5TH YEAR NOW, INCORPORATING A STREET STYLE MUSICAL CARNIVAL FIESTA THEME, HOSTED BY THE OGUNDANA/ALLEN AVENUE AXIS OF IKEJA. IN THE PAST, THE CARNIVAL HAS ATTRACTED A POPULATION CROWD OF UP TO 5,000 INDIVIDUALS, MAKING IT THE MOST ANTICIPATED EVENT FOR THE MAINLAND & IKEJA RESIDENTS DURING THE YULETIDE SEASON. • • IKEJA IS THE HEART OF THE LAGOS MAINLAND AND THE CAPITAL CITY OF LAGOS STATE. IKEJA PLAYS HOST TO A LIVELY BREW OF LAGOSIANS, UPWARDLY MOBILE PROFESSIONALS, TECH SAVVY YOUTHS AND ALSO A RICH BLEND OF LAGOS’S ELITES WHO MAKE UP THE PULSE OF THE CITY BOTH CULTURALLY AND SOCIALLY. THE ORIGINAL AND SUSTAINED THEME OF THE CONCERT AS CONCEIVED BY THE ORGANIZERS IS A COLOURFUL JAMBOREE EVENT THAT DOES NOT REQUIRE ENTRY FEE FOR PARTICIPATION AND VERY HIGH MILITARY SECURITY. ALL THE PERFORMING ARTISTS ARE PROVIDED TO THRILL THE USUALLY STAGGERING CROWD ALL THROUGH THE STRETCH OF THE OGUNDANA DRIVE. • • DO FIND ATTACHED OUR PROPOSAL AND PAST EVENT. A SPONSORSHIP DEAL WITH THIS TEAM ALLOWS YOUR COMPANY THE OPPORTUNITY TO FOSTER HEALTHY COMMUNITY RELATIONS AND REACH A SECTION OF THE COMMUNITY WHICH MAY HAVE PREVIOUSLY BEEN OVERLOOKED. WE HOPE YOU WILL TAKE THE TIME TO CONSIDER SPONSORING THE EVENT. THE PACKAGES AND AGREEMENTS OUTLINED IN THE ATTACHED PAGE CAN BE ADJUSTED TO SUIT YOUR COMPANY’S NEEDS. • • SHOULD YOU HAVE ANY QUESTIONS OR WOULD JUST LIKE TO FIND OUT MORE INFORMATION, PLEASE FEEL FREE TO CONTACT US AT ANY TIME. THE APPROPRIATE DETAILS CAN BE FOUND BELOW. THANK YOU FOR YOUR TIME AND PATIENCE. WE LOOK FORWARD TO TALKING WITH YOU SOON. • • KIND REGARDS • BIG BANG TEAM SOLAST LTD
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Event Name: BIG BANG MUSIC CARNIVAL 2013 Theme: PEACE Date: December 26th, 2013 Entry Fee: FREE FOR ALL Venue: Ogundana Street, Off Allen Avenue, Ikeja, Lagos Target Audience: Youths (18 & Above) Target Attendance: 3,000 visitors
Transcript of Big bang music carnival 2013 (general)
• THE MANAGING DIRECTOR
• TECHNO WEST AFRICA
• LAGOS
•
• ATTENTION: GM & DEPUTY GM
• DEAR SIR,
• 2013 COMMUNITY DEVELOPMENT & CSR
• A COMMUNITY DEVELOPED & SUPPORTED EVENT CREATED IN 2009 - THE BIG BANG MUSIC FESTIVAL IS AN ANNUAL EVENT THAT
HAS BEEN ON FOR ITS 5TH YEAR NOW, INCORPORATING A STREET STYLE MUSICAL CARNIVAL FIESTA THEME, HOSTED BY THE
OGUNDANA/ALLEN AVENUE AXIS OF IKEJA. IN THE PAST, THE CARNIVAL HAS ATTRACTED A POPULATION CROWD OF UP TO 5,000
INDIVIDUALS, MAKING IT THE MOST ANTICIPATED EVENT FOR THE MAINLAND & IKEJA RESIDENTS DURING THE YULETIDE SEASON.
•
• IKEJA IS THE HEART OF THE LAGOS MAINLAND AND THE CAPITAL CITY OF LAGOS STATE. IKEJA PLAYS HOST TO A LIVELY BREW OF
LAGOSIANS, UPWARDLY MOBILE PROFESSIONALS, TECH SAVVY YOUTHS AND ALSO A RICH BLEND OF LAGOS’S ELITES WHO MAKE UP
THE PULSE OF THE CITY BOTH CULTURALLY AND SOCIALLY. THE ORIGINAL AND SUSTAINED THEME OF THE CONCERT AS CONCEIVED
BY THE ORGANIZERS IS A COLOURFUL JAMBOREE EVENT THAT DOES NOT REQUIRE ENTRY FEE FOR PARTICIPATION AND VERY
HIGH MILITARY SECURITY. ALL THE PERFORMING ARTISTS ARE PROVIDED TO THRILL THE USUALLY STAGGERING CROWD ALL
THROUGH THE STRETCH OF THE OGUNDANA DRIVE.
•
• DO FIND ATTACHED OUR PROPOSAL AND PAST EVENT. A SPONSORSHIP DEAL WITH THIS TEAM ALLOWS YOUR COMPANY THE
OPPORTUNITY TO FOSTER HEALTHY COMMUNITY RELATIONS AND REACH A SECTION OF THE COMMUNITY WHICH MAY HAVE
PREVIOUSLY BEEN OVERLOOKED. WE HOPE YOU WILL TAKE THE TIME TO CONSIDER SPONSORING THE EVENT. THE PACKAGES AND
AGREEMENTS OUTLINED IN THE ATTACHED PAGE CAN BE ADJUSTED TO SUIT YOUR COMPANY’S NEEDS.
•
• SHOULD YOU HAVE ANY QUESTIONS OR WOULD JUST LIKE TO FIND OUT MORE INFORMATION, PLEASE FEEL FREE TO CONTACT US AT
ANY TIME. THE APPROPRIATE DETAILS CAN BE FOUND BELOW. THANK YOU FOR YOUR TIME AND PATIENCE. WE LOOK FORWARD TO
TALKING WITH YOU SOON.
•
• KIND REGARDS
• BIG BANG TEAM
SO
LA
ST
LT
D
BIG BANG MUSIC CARNIVAL
2013
SOLAST
LTD
Table of Contents
1.0. Introduction
2.0. Developing the Festival
3.0. The BIG BANG Music Festival
4.0. The BIG BANG Peace Theme
5.0. Exposure Strategy - Big Bang Music Carnival 2013
6.0. Past Events
7.0. Budget
8.0. Participation/Sponsorship
Rights Reserved. All un-authorised use, presentation, copy, reproduction or storage in a retrieval system is prohibited.
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BIG BANG MUSIC
CARNIVAL 2013
BIG BANG MUSIC
CARNIVAL 2013
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•PRESERVATION OF LIFE THROUGH PEACE & UNITY
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IN VIEW OF PARTNERSHIP, WE LOOK AT VARIOUS WAYS/OPPORTUNITIES COMPANIES CAN HARNESS DURING THE BIG BANG MUSIC CARNIVAL
PRE-EVENT
• MEDIA EXPOSURE: LIMITED TO FINANCIAL SUPPORT RECEIVED: PRINT FLYERS, T-SHIRTS, STICKERS AND BANNERS TO BE PLACED AT STRATEGIC
LOCATIONS AROUND THE MAINLAND.
• ROAD STORMING IN IKEJA AND ITS ENVIRONS
• BRANDED T-SHIRTS
• FLYERS, POSTERS, STICKERS
• BANNERS & STREET BRANDING
• PRIOR TO THE EVENT, WE PLAN TO ENTICE ATTENDEES WITH PRIZES UP FOR GRAB (PHONES, CASH PRIZES, RECHARGE CARDS ETC).
DURING-EVENT
• MEDIA EXPOSURE: 1HR 30MINS SEGMENT DURING EVENT, BACKDROP BRANDING, MC RECOGNITION, PLAYING JINGLES, PROXIMITY MARKETING,
GAMES, DISPLAY AREA
• REGISTRATION: AT THE ENTRY POINT AND A DESIGNATED DISPLAY AREA WITHIN THE EVENT, WE WILL DRIVE REGISTRATION BY ENTICING ATTENDEES OF
THE PRIZES UP FOR GRAB (PHONES, ETC) – 1HR TIME FRAME
• DURING THE EVENT, THE MC WILL DRIVE GAMES TO WIN PRIZES – 30MINS TIME FRAME
• SPACE ALLOCATIONS (ENTRY POINT AND WITH-IN THE CARNIVAL)
POST-EVENT
• PRESS RELEASE AND MEDIA EXPOSURE ACTIVITIES ON SOCIAL MEDIA, TV, ETC
5.0 Exposure Strategy - Big Bang Music Carnival 2013
7.0 BIG BANG 2013 BUDGET DESCRIPTION QUANTITY COST SUBTOTAL
PUBLICITY(PRE-EVENT) RADIO (CITY FM, 101.5FM) 60 SLOTS N 9,000.00 N 540,000.00
ROAD STORMING (10 WORK FORCE, BUS,
GENERATOR, PAS, ETC) 5 Days N 60,000.00 N 300,000.00
DESIGNS (FLIERS, SHIRT, BACKDROP, BANNERS, TV
COMMERCIAL, RADIO JINGLE, ETC) N 200,000.00
FLIERS & POSTERS N 50,000.00
HIP TV 60 SLOTS PARTNER PARTNER
NIGEZIE 30 SLOTS PARTNER PARTNER
PRIME TV 30 SLOTS PARTNER PARTNER
ONLINE MEDIA CAMPAIGN (FACEBOOK, TWITTER,
BLOGS, ETC) N 500,000.00
T-SHIRTS 4000 N 2,500.00 N 10,000,000.00
TOTAL (PRE-EVENT) N 11,590,000.00
DESCRIPTION QUANTITY COST SUBTOTAL
DURING EVENT (SETUP & ACTIVITIES) ARTISTS - PERFOMANCE
2 FACE 1 N 2,100,000.00
OLAMIDE 1 N 1,800,000.00
SEAN TIZZLE 1 N 840,000.00
BURNA BOY 1 N 800,000.00
VENUE SETUP
STAGE 1 N 250,000.00
LIGHTS N 180,000.00
SOUND N 290,000.00
STREET LIGHTNING N 170,000.00
STREET BRANDING N 293,000.00
GENERTOR (40 KVA) 1 N 57,000.00
MC 1 N 40,000.00
SECURITY 50 N 7,000.00 N 350,000.00
TOILETS 40 N 10,000.00 N 400,000.00
CAMERA MEN 5 N 15,000.00 N 75,000.00
TOTAL (FOR EVENT) N 7,645,000.00
PTO
BIG BANG 2013 BUDGET
DESCRIPTION QUANTITY COST SUBTOTAL
PUBLICITY(POST-EVENT for 3 months spread)
Portfolio creation 1 N100,000 N 100,000
Album creation 1 N30,000 N 30,000
Video creation 1 N150,000 N 150,000
Newspaper (insertions) 5000 N100 N 500,000
TV 6 N350,000 N 2,100,000
Onilne PR N500,000 N 500,000
TOTAL (POST-EVENT) N 3,380,000
TOTAL COST FOR BIG BANG MUSIC CARNIVAL 2013 N22,615,000
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