Big AIESEC Online - How to Use the ORS and OP
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Transcript of Big AIESEC Online - How to Use the ORS and OP
Attracting More People than Ever Before
HOW?We need to find solutions for our problems and make our weaknesses our strengths
OUR PROBLEM
OUR WEAKNESS
OUR PROBLEM
Outdated Thinking
OUR WEAKNESS
Old Processes
OUR PROBLEM
Outdated Thinking
OUR MARKET US
ALL THE INFO
OUR PROBLEM
Outdated Thinking
OUR MARKET US
ALL THE INFO
• We hide the important information from our customers• This makes US the bottleneck in
their decision making • This is slow and outdated logic
Our SolutionConsumer
Driven Marketing
Give Power to the Customer!
Allow the market to get direct access to the information they needBy giving them power to get the information they want, we make it simple
and easy
OUR MARKET US
ALL THE INFO
OUR PROBLEM
Outdated Thinking
OUR WEAKNESS
Old Processes
Our SolutionConsumer
Driven Marketing
OUR WEAKNESS
Old Processes
Just how long have we been doing the same promotion activities and expecting a different approach?
2007200820092010201120122013
Itunes becomes largest music store globally
FACEBOOK RELEASES FIRST COMPANY PAGES
Amazon E-Book Sales exceeds
paperbacks SALES GROW 7% FOLLOWING THE SHARE A COKE CAMPAIGN IN AUSTRALIA
Whether we chose to adapt or not, our market is in a state of flux
Our StrengthFast and
automatic systems
Simple Online Conversion!Systems which track themselves
No more paper!
OUR WEAKNESS
Old Processes
Our SolutionConsumer
Driven Marketing
Our StrengthFast and
automatic systems
1 2 3 4UNDERSTAND
--------
FOCUS CUSTOMIZE
ATTRACT--------
CONVERT--------
CLOSE
DELIGHT
--------------------------
SHOWCASE
PRODUCT-CUSTOMER FLOW
PRODUCT EVOLUTION CUSTOMER FLOW
CUSTOME
RLEAD
VISITOR
SHOWCASEDELIGHTCLOSECONVERTATTRACT
STRANGER
PRODUCT- CUSTOMER FLOW
So let’s watch the Customer Journey in
more detail
Finding The Opportunity Portal
Added to all Global Channels– You can add it to your channels: FB, websites, widgets – Simple calls to action
Simple and Easy for the User– Few simple questions– Automatic email generated
to confirm registration– Prompts to go to the
Opportunity Portal
My OP Dashboard
Simple log in with Email or via LinkedIn– Get more information– Majority are logging in using LinkedIn
(FB login for ORS)
My Profile Completeness– My important information
and previous work history
Opportunities Landscape– Widgets to show global live TNs
available at a glance– You can put these widgets on
your website
Browsing Opportunities
Can make specific searches – I can specifically search key countries which I am interested in – Can only see the opportunities
which my entity allows me to, supporting country partnerships
Checking out Listings– Key information shown only
But what is happening behind the scenes?
The Global Online Registration System
aka. The Global ORSaka. manage.aiesec.org
FOR MC
FOR LC
LCPLCVP Comm, OGX TL in Comm and OGXComm Team Member
MCP MCVPs
MCVP Comm, OGX, ODManagers in Comm/ORG
NST in Comm/OGX
My Dashboard
• Live Conversion Data– Easily see how many registrations your LC has live in each
conversion stage– See an overview of OPEN registrations over the past 6 months
showing your peak days of performance
• Forgotten how to do something?– Click “take the tour” and be shown
around the basic functionalities again
The Stages
The Stages
The user has registered for
more information and given
some of their information in
return
The user has gone to the Opportunity Portal and
started making searches
The user has clicked “show interest” in an Opportunity on
the Opportunity
Portal
The user has passed review and is raised
on myaiesec.net
The user has not passed
review and is no longer
considered
The Stages
Managing my Registrations
• Always know what stage your registrations are on– Simple colour key, and live conversion data everywhere– Stages change automatically by the customer’s actions– Add multiple labels to show important information ie.
• Label registrations with who is their EP manager• Label registrations if they attend events
• Notifications– Set up your notifications so each time
a registration moves stages, you are notified
Close Faster with Customized Emails
• Automatic Emails Sent at each Stage Change– Edit the content of emails to customise for each information
point ie: – Once they move to “in review” include
an interview sign up form in the email– Include CultureShock posts for their
chosen country – Link upcoming events in your LC through
Facebook and Blog plugins
What about Opportunity Portal Applications?
• Find your applications in one place– Name and the number of opportunities they have applied for – Follow up with them to invite them to interviews
• Find their feedback – Your MC controls which
countries users from yourcountry can see (country partnerships)
– Customers can tell you which countries would they like on offer and what internshipbackgrounds
What About Analytics?
• Improve your Local and National Marketing Strategy!– How do people find out about AIESEC in your entity?– What value are they searching for from AIESEC?– Which programme are they interested in?– What do they study?– What level of education are you
attracting?– Where do they want to go
• View information about the market of others!
So now you know the Customer Journey and the Behind the Scenes
But this is just the beginning!
Opportunity Portal for CompaniesGlobal Information System
The question is what are we going to stop doing?