Bids and Budgeting Quiz Review. How is Ad Rank determined?
-
Upload
coral-georgina-mcdonald -
Category
Documents
-
view
216 -
download
0
Transcript of Bids and Budgeting Quiz Review. How is Ad Rank determined?
![Page 1: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/1.jpg)
Bids and Budgeting
Quiz Review
![Page 2: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/2.jpg)
How is Ad Rank determined?
![Page 3: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/3.jpg)
Answer
• CPC Bid X Quality Score
![Page 4: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/4.jpg)
What is Quality Score made up of?
![Page 5: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/5.jpg)
Answer
• Click Thru Rate
• Relevance
• History of Keywords
• Landing Page
![Page 6: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/6.jpg)
Having relevant keywords and ad text, a high CPC bid, and a strong CTR will result in a higher position for your ad.
True or False?
![Page 7: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/7.jpg)
Answer
• True
![Page 8: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/8.jpg)
What are 3 bidding options available?
![Page 9: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/9.jpg)
Answer
• CPC Bidding• CPM Bidding• Conversion Optimizer Tool (uses CPA
bidding)– Uses historical information– Calculates when customer is doing something– Finds equivalent CPC (no need to adjust bids
manually)
![Page 10: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/10.jpg)
How can you figure your actual CPC? (Formula)
![Page 11: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/11.jpg)
Answer
• Actual CPC = (Ad Rank to Beat / Quality Score) + $.01
![Page 12: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/12.jpg)
*If a click has low value to you, you should set the bid high.
True or False?
![Page 13: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/13.jpg)
Answer
• False
![Page 14: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/14.jpg)
What is daily budget?
![Page 15: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/15.jpg)
Answer
• Amount you are willing to spend on a specific AdWords campaign each day, on average.
![Page 16: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/16.jpg)
What is the difference between standard delivery and accelerated delivery of your ad?
![Page 17: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/17.jpg)
Answer
• Standard - impressions are spread out across the day
• Accelerated - ads are displayed as often as possible until budget is reached
![Page 18: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/18.jpg)
What is automatic bidding?
![Page 19: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/19.jpg)
Answer
• Lets you specify a target daily budget for your campaign and let Adwords adjust your maximum CPC bids to maximize the clicks you get for target budget.
![Page 20: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/20.jpg)
What is ad scheduling?
![Page 21: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/21.jpg)
Answer
• Your ads appear at particular times of the day.
• Examples?
![Page 22: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/22.jpg)
What is conversion optimizer?
![Page 23: Bids and Budgeting Quiz Review. How is Ad Rank determined?](https://reader036.fdocuments.in/reader036/viewer/2022062422/56649ef15503460f94c027f0/html5/thumbnails/23.jpg)
Answer
• Uses your Adwords Conversion Tracking data to get you more conversions at a lower cost.