BidAway deck
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Transcript of BidAway deck
Ensuring luxury travel is available to everyone… . !
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1.2 MillionBeds unoccupied in luxury hotel per day…{$39 Billion
of lost sales
“In the entertainment industry, nearly half of all tickets go unsold”
2013 !
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The problem in the US
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Source: AH&LA !!!!Source: LA Times
1.4 MillionBeds unoccupied in luxury hotel per day… {€27 Billion
of lost sales
2013 !
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EU 27 !!!!!!!!!!!
!!Source: Eurostat
The problem in Europe
• 4 languages • SSL secure • Audited auctioning platform • Automated payment system • Socially integrated • Smooth booking experience • Scalable architecture • Modular backend • User friendly !
Ratings High customer satisfaction !
We provide what users want… …at their prices!
We make sure that awesome experiences don't go unsold
Excess Capacity BidAway’s #1 focus
Filling empty rooms and empty seats…!!
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…through online auctions starting at $1 (or €1)
For when the availability is greater than demand
Offer page
Counter
LocationReservation possibilities
Example
Excess Demand BidAway’s #2 focus
For when the demand is greater than the availability
Optimizing prices to capture true willingness to pay…!!
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…through online auctions starting at market price
Today, how does a customer find VIP experiences such as backstage passes?!!
1. Work at the venue or know someone 2. Be a member of the media 3. Win a radio sweepstakes 4. eBay or Craigslist - risk for fakes !
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There is no established website for such VIP experiences.
Access to exclusive and unique experiences
High demand auctions start at BAR or minimum price
Exclusive speciality items: on-site widget
On-partner-website widget example
Great distribution advantage: free high quality traffichigh conversion rate
Premium high demand offer example
Example: package including concert tickets for 2 people and stay with a final price higher than the sum of the unit prices since the tickets are otherwise sold out
A New Lifestyle Website – a world of transparent auction technology, social bidding, loyalty based on gamification, auction algorithms, personalized notifications, widgets
and VIP entertainment… making life more exciting
Current Market Landscape compared to BidAway
*OTA = Online Travel Agency
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The founding team
International team committed to make this business a success Met during IESE MBA
Working together since May 2012 and invested personally 65.000€
Luca
Albert Brian
Media Exposure
Organic traffic increase
Launched BidAway in February 2013
Emprendedor XXI Prize
Members evolution
winner in Navarra !!!!
lead to the mission to San Francisco
EVF Marketing !campaign
What have we done to date
Exclusive partnership agreements signed with:
60 hotels
16 hotels
100 hotels
500 hotels and Spas
Acquisition strategy focused on Luxury chains enabling quick and qualified build up of our hotel offering… moving also into other luxury segments such as
Events, Cruises and Spas in order to deliver a great product – daily!
2500 hotels
52% of Spain’s 4 & 5 star
hotels
Focused on offer acquisition
And also cruises!
2012
HGhoteles
2014 2015 2016
Roadmap
• Consolidate BidAway Spain • Expand in Italy and France • Testing online marketing • Obtain relevant metrics !
• Soft launch in the USA with: • support from Capital Factory • acceleration of 500Startups
• First equity round • European full expansion • USA market push • Improvement of metrics !
• Product lines improvement for: • Hospitality • Entertainment & Leisure