Bicycle
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Transcript of Bicycle
Presentation
Submitted by: AshutoshMonaMridulRavinaSweta
Submitted to:Asst.prof Rashmi verma
ProductLaunching
INDEX… IntroductionProduct nameTypes of publicTarget audience P.R. PracticesReference
Introduction:Cyclone group of industries presents superfast folding
bicycle This is the most flexible product ever in any
cycle industry with many features. A folding bicycle is a
bicycle designed to fold into a compact form, facilitating
transport and storage. When folded, the bicycle can be
more easily carried into buildings and workplace or on
public transportation and more easily stored in compact
living quarters or aboard a car, boat or plane.
Internal public All the member of organization Top management Middle management Lower management
External public Customer Vendor Dealer Media government
Target audience High middle classMiddle classTouristYoungsterStudent
P.R. PracticesTo
Attract attention
To win belief
To impart understanding
How to attract attention…
By advertisemen
tBy facility
By advertisement
Television Newspaper Radio Advertisement on railway platform Air port Mobile message adv And mostly on tourism website
By facilityBy Provide trial facility(for 1hr)By provide additional featuresafety kitBag1 year free servicing
How to win beliefBy giving better qualityBy communicating with consumerPrice according to qualityBy building brand image
How to impart understanding….Crisis ManagementManagement the resourceMaintaining good relation with external public and
external public
Why only Light weightEasy to carryEasy to pump tubeWith 4 gear facilityDisk breakPortable
Price-Rs. 10000
bicycle
References…. "The Folding Bike Solution". Transportation Alternatives. Retrieved
2013-06-06.
"Bikes on Public Transport". Transport for London. Retrieved 2013-06-06.
"The History of the Folding Bike". The folding Cyclist. Retrieved 2013-06-06
"Why choose a folding bike?". A to B Magazine. Retrieved 2013-06-06.
Thanks for your attention