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Index

Adorno, Theodor, 12, 77Adiga, Aravind: White Tiger,

46–9Administrative Reforms Committee

Report (2008), 83Advani, L.K., 65AICTE (All India Council for

Technical Education), 168Alagh Committee Report (2001),

83Alexander, Jeffrey, 15–16Anthology of Tamil Pulp Fiction (Blaft

publication), 33, 39, 54–5Are You Listening? (Nichols and

Stevens), 95Arendt, Hannah, 77Association of Publishers in India

(API), 27Aurobindo, Sri (Aurobindo Ghose),

152–4, 157Austin, Nancy: Passion for Excellence

(with Peters), 96–7Autobiography (Franklin), 134

Bengali fiction, 50–1Bennett, Tony: New Keywords (with

Grossberg and Morris), 5–6,8–9, 13

Benson, Herbert, 169Bhagat, Chetan, 22–4, 32, 37–8,

53, 63Five Point Someone, 23One Night @ the Call Centre, 23What Young India Wants,

37–8Birmingham School, 12BJP (Bharatiya Janata Party),

65, 145–6, 149–50, 158,163–4

Blaft (publisher), 39–40, 54–5Anthology of Tamil Pulp Fiction, 33,

39, 54–5Bose, Subhash Chandra, 66–7Bourdieu, Pierre, 12–13, 131BPO (Business Process Outsourcing),

22, 23, 24, 30, 36, 44, 86Brahma Baba (Lekhraj Kripalani),

155Brahma Kumaris, 155–6, 161–3Breivik, Anders, 2083, 73British Council, 27, 113–14British High Commission in India,

113–14business schools, 82, 83–4, 87

and business communication,103–7

and business management, 68–9,75

Campus Connect, 92–3CBSE (Central Board of Secondary

Education), 140, 143, 158, 163–7Chakarborty, Tarun: Group

Discussion, 120–7Chavan, S.B., 160Civil Services Examinations (CSE),

82–3Confederation of Indian Industry

(CII), 139, 142–3Congress, Indian National, 145–6,

150–1, 158, 163–4Constitution of India, 136–7, 148,

170CSDS-KAS Survey, 34–5, 89–90

Dalit, 45De, Shobhaa, 22, 29, 53Department of Publications (Urban

Development Ministry), 140

201

202 Index

Durkheim, Émile: Rules of SociologicalMethod, 172–4, 176, 178

Education First, 11181st Report on Value Education,

145–50, 151, 152, 153–4, 156–7,158, 159–60, 161, 163–4,168, 169

Emerson, R.W., 134English

and Dalits, 45and Hindi, 36, 43, 45–6, 89usage in India, 30–2, 34–5, 36–7,

41–5, 46–50, 89, 90–1, 109–14,115–16, 117–18, 126, 172

Five Point Someone (Bhagat), 23Five Year Plans, 152Flesch, Rudolph, 95Footnote (Grafton), 129–32, 167Franklin, Benjamin:

Autobiography, 134Friedrich Ebert Stiftung, 74

Gandhi, M.K., 152–4, 157Experiments with Truth, 72

genre fiction, 25, 28–30Giddens, Anthony: New Rules of

Sociological Method, 172–4,176, 178

Gokak, V.K., 159–60Value Orientation, 159–60

Golwalkar, Madhav, 65Gouldner, Alvin, 131Grafton, Anthony: Footnote, 129–32,

167Grossberg, Lawrence: New Keywords

(with Bennett and Morris), 5–6,8–9

Group Discussion (Chakarborty),120–7

Group Discussion (Gupta and Jha),120–7

Gujarat State Board of Schools, 61Gupta, Manju: Group Discussion

(with Jha), 120–7

hidden curriculum, 138, 144Hindi

critics, 40, 55–9and English, 36, 43, 45–6, 89fiction, 51–9usage, 34, 47, 54–5

Hoggart, Richard, 12Horkheimer, Max, 12Hota Committee Report (2004), 83

IIMs (Indian Institutes ofManagement), 83–4, 85, 87, 168

IITs (Indian Institutes ofTechnology), 68, 168

Indian Administrative Service (IAS),82–3, 85, 87

Indian Confederation of Industries(ICI), 112

Indian Readership Survey, 87–8Internet

access in India, 35, 64, 72for examinations, 88

Is Anybody Listening? (Whyte), 95

Jaico (publisher), 62–3, 102, 105Jha, Prem Kant: Group Discussion

(with Gupta), 120–7

Kendriya Vidyalaya Sangathan,161–2

Keywords (Williams), 3–8, 11–12Kindly Ones (Littell), 77Kothari Commission, 146, 152, 160Krishnan, Mini, 164

leadership, 61, 67–9, 73–4, 75, 76–7,79, 84, 91, 130, 131–2, 152–3,157, 167, 171

Littell, Jonathan: Kindly Ones, 77Lopex, Felix: Personnel

Interviewing, 95

Maharashtra Navnirman Sena(political party), 61

Maslow, Abraham H., 169mass culture: definition of, 3–4, 7–9

Index 203

MHRD (Ministry of Human ResourceDevelopment), 150–2, 162

Midnight’s Children (Rushdie), 20Miller, John P., 170Modi, Narendra, 61Mohan, Anil, 53Morris, Meaghan: New Keywords

(with Bennett and Grossberg),5–6, 8–9

Mother (Mirra Alfassa), 153, 154

Nanda, Gulshan, 51–2, 56National Policy on Education (1986),

146, 152NBT (National Book Trust), 140,

142–3NBT-NCAER Survey, 34–5, 86, 89NCERT (National Council of

Educational Research andTraining), 140, 142–3, 149–51,152–3, 163–4, 167–8

NCF (National CurriculumFramework) 2000, 149–50,163–4

NCF (National CurriculumFramework) 2005, 150–1, 163–4

NCTE (National Council of TeacherEducation), 140, 152–3

NDA (National Democratic Alliance),145–6, 149–50, 158, 163–4

Neilson BookScan India, 102New Keywords (Bennett, Grossberg

and Morris), 5–6, 8–9, 13New Rules of Sociological Method

(Giddens), 172–4, 176, 178Nichols, Ralph: Are You Listening?

(with Stevens), 95

One Night @ the Call Centre(Bhagat), 23

Pachauri, Sudheesh, 57–8Paine, Thomas: Rights of Man, 72Passion for Excellence (Peters and

Austin), 96–7

Pathak, Surender Mohan, 33, 39, 51,54, 55, 56

Penguin India (publisher), 18, 37Personnel Interviewing (Lopez), 95Peters, Tom: Passion for Excellence

(with Austin), 96–7popular culture: definition of, 3–4,

7–9Publications Division (Information

and Broadcasting Ministry), 140publishing (in India), 21–2, 26–30,

53–4, 55–9, 62–3, 101–7,117–18, 139–44, 155–6

pirated, 47, 63–4, 139Purohit, Sudarshan, 33–4, 39, 54

Radhakrishnan Commission,146, 152

Rajput, J.S., 152, 167–8Ramakrishna Mission, 155–6, 157–8Rao, P.V. Narasimha, 160Rashtriya Uchchatar Shiksha Abhiyan,

152Ravi Dayal (publisher), 18religion, 35, 65, 77, 79, 125, 134,

136–7, 138, 150–1, 153–5, 157,163–5

Rights of Man (Paine), 72Rosser, Yvette, 163Rowling, J.K., 23, 63Roy, Aruna, 163RSS (Rashtriya Swayamsevak Sangh),

65, 155, 172Ruhela, S.P., 160Rules of Sociological Method

(Durkheim), 172–4, 176, 178Rushdie, Salman: Midnight’s

Children, 20

Sai Baba, Sathya (SathyanarayanaRaju), 155, 159–60

Safi, Ibne, 39, 56Sahitya Akademi, 19, 140Sartre, Jean-Paul, 170Sathya Sai Baba Trust, 155–6, 159–61

204 Index

Satish Chandra Committee Report(1989), 83

Savarkar, V.D., 65Services Selection Board (SSB), 82,

85–6Sharma, Ved Prakash, 51, 53Shiv Sena (political party), 61Sibal, Kapil, 162Singh, Manmohan, 158Steiner, Rudolf, 169–70Stevens, Nicholas: Are You Listening?

(with Nichols), 95

Thackeray, Bal, 61, 65Thackeray, Raj, 61, 65Tuckman, Bruce, 1082083 (Breivik), 73

UGC (University GrantsCommission), 83, 140, 149,151–2, 161, 167–8

UNESCO (United NationsEducational, Scientific andCultural Organization), 111, 135

UPA, 146, 150–1, 158, 163–4UPSC (Union Public Service

Commission), 83, 87

VHP (Vishva Hindu Parishad), 155Value Orientation (Gokak), 159–60Vivekananda, Swami (Narendra

Nath Datta), 155, 156–8

What Young India Wants (Bhagat),37–8

White Tiger (Adiga), 46–9Whyte, William, 97–8

Is Anybody Listening?, 95Williams, Raymond, 3–8, 11–13,

176Culture and Society, 4, 11Keywords, 3–8, 11–12

World’s Parliament on Religions(Chicago 1893), 157

Yash Pal Committee, 152