International BusinessBIBA Taking it GlobalPost Graduate Diploma in ManagementSESSION (2014201!"S#$MI%%ED $&'Raveena Trivedi (37)Rishabh Mehta (38)Class: G!M "e#tion $ $I$(BIBA is the %ost loved ethni# &ashion brand in India'Biba A((arels rivate )i%ited (*Biba+), the Indian &ashion giant, stands tr-e to its na%e'The brand has been dressing and e%bellishing de%-re %aidens &ro% ever. #orner o& India sin#e $/80'Conte%(orar. ethni# &ashion at a&&ordable (ri#e is Biba1s #o%%it%ent to &ashion enth-siasts, o&&ering ladies1 #h-ridars and d-(atta sets in #otton, in shades o& ever. #olor, and 2ith irresistible #olor #o%binations and (atterns'Mi34and4%at#h k-rta (ie#es &ro% Biba are available in di&&erent lengths, so .o- #an e3(erien#e the 5o.s o& traditional Indian 2ear regardlesso& .o-r bod. t.(e'The 2ord *biba+ is a -n5abi endear%ent &or a .o-ng and (rett. girl'It i%(lies s-bli%e 6-alities, #o%(elling Mrs' Meena Bindra, the &o-nder o& Biba, to -se the na%e &or the line o& sal2ar, ka%ee7, and d-(attas that she la-n#hed in $/80'8hat began as a &ashionable and a&&ordable line re%ains the brand1s ethos toda.: &ashion at a&&ordable (ri#e'In ti%e, ne2 range #olle#tions 2ere introd-#ed'Toda., the %i34and4%at#h range has a ver. #onte%(orar. sensibilit., and the sal2ar4ka%ee7 range is ver. ethni#, de&ined b. an Indian #ra&ted look, hand4blo#k (rints, and vegetable d.es'Indian handloo%s 2ith traditional e%broideries and other te#hni6-es are a((lied in (rod-#ing the gar%ents'9nstit#hed s-its and a &estive #olle#tion &or t2o4to4$:4.ear4old girls #ater to the &-ll de%ands o& a 2o%an'Biba (ioneered Boll.2ood %er#handising in India b. (roviding #ost-%es &or ;a T-% >?'It #overed ten %ore (ro5e#ts, in#l-ding blo#kb-sters s-#h as !evdas, =-l#h-l, andBaghban'Ba#ked b. a drea% and led b. a vision, Mrs' Meena Bindra, the &o-nder and #hair(erson o& BIBA, la-n#hed the &irst BIBA #olle#tion in $/88 &ro% M-%bai 2ith a s%all bo-ti6-e at @e%(1s#orner' It took o&& i%%ediatel. d-e to its bea-ti&-l hand blo#k (rints and st.les'+It is, Mr' "iddharth Bindra, Managing !ire#tor, BIBA 2ho %ade BIBA the #o-ntr.1s leading ethni# 2ear brand 2ith a (an India (resen#e' Toda., the brand has over $:$ e3#l-sive stores in A/ #ities' It is also available in large &or%at stores s-#h as "ho((er1s "to(, )i&est.le, antaloons and Central'At (resent, BIBA is one o& the %ost loved ethni# brands in the #o-ntr. as it has %ade 2earing traditional Indian attire, trend. and &ashionable at an a&&ordable (ri#e'()ard4 Best ladies ethni# 8ear Brand at sho((er1s sto( (inna#le a2ard #ere%on. :>>?4 Golden s#ale Tro(h. *Brand o& the .ear 8o%en1s Indian ethni# 2ear :>>A4 The A(e3 a2ard *Brand o& the .ear 2o%en1s Indian ethni# 2ear b. CMAI in :>>A4 Golden s#ale Tro(h. *Brand o& the .ear 8o%en1s Indian ethni# 2ear :>>04 BMCG Cons-%er rea#tion a2ard in &ashion and s(e#ialties (8o%en1s Bor%al) in :>>04 A((re#iation a2ard &ro% %ission o& #harit. in :>>74 I#oni# ladies ethni# 2ear Brand Centrals i#on in :>>84 Most ad%ired 8o%en1s ethni# 2ear Brand in :>>/ b. i%ages &ashion a2ard'4 Most o(-lar ethni# 2ear Brand (Be%ale) at 3rd Global .o-th Marketing a2ard :>$>4 Most ad%ired 8o%en1s ethni# 2ear Brand in :>$$ b. i%ages &ashion a2ard'$I$( o**ers "al2ar @a%ee7 !-(atta sets "-it "ets Mi3 ; Mat#h #olle#tions o& @-rtis !-(attas and botto%s 9nstit#hed Babri# and has re#entl. introd-#ed BIBA Girls range'htt(:CC222'so#ialbakers'#o%Cstatisti#sC&a#ebookC(agesCdetailC$$?/800?$/3A0374biba