Biannual Report July-December 2013 - Healthdirect · 2014-06-16 · 6 Healthdirect Australia...

Biannual ReportJuly-December 2013

All registered nurses and general practitioners (GPs) providing our services hold unconditional registration with the Australian Health Practitioner Registration Authority (AHPRA). All GPs have unconditional registration with the Medical Board of Australia. All registered nurses and GPs have a minimum of three years experience.

Healthdirect Australia was established, and is jointly funded, by the Australian Government and the Governments of the Australian Capital Territory, New South Wales, the Northern Territory, South Australia, Tasmania and Western Australia. It is a public company limited by shares and is responsible for delivering health information websites and health advice lines by contracting with service providers and managing ongoing operations.

Foreword

I am pleased to present the Healthdirect Australia report for the period July to December 2013.

This report contains data for the following services:

1. healthdirect Australia

Staffed by registered nurses, healthdirect provides 24 hour telephone health advice to people calling from the ACT, NSW, the NT, SA, TAS and WA. Callers can speak to a registered nurse about a health concern or query, and may be assisted to care for their condition at home, referred to a local face-to-face primary health service or in an emergency transferred to Triple Zero (000).

2. after hours GP helpline

The after hours GP helpline is intended as an addition to existing after hours medical services. Callers in the after hours period to the nurse triage services provided by healthdirect, NURSE-ON-CALL in Victoria and 13 HEALTH in Queensland, have their condition assessed by a registered nurse and if appropriate, the nurse transfers their call to a telephone-based GP. The GP will assess the caller’s condition and provide medical advice. If a caller needs to see a health professional immediately, they will be referred to the most appropriate local face-to-face after hours service. If the call is an emergency, it will be transferred to Triple Zero (000).

All Australians have access to telephonic health advice from registered and accredited GPs in the after hours period (Tasmanian callers have access via the GP Assist service).

3. Pregnancy, Birth and Baby

Pregnancy, Birth and Baby is a phone and online service for all Australians, providing information, advice and counselling about pregnancy, childbirth and a baby’s first year. Quality information is provided on topics such as maternal nutrition, breastfeeding, a baby’s development and sleeping habits.

Women and their families who are facing other challenges such as emotional distress, perinatal issues, and questions about pregnancy options can call the helpline and be transferred to a qualified counsellor.

4. mindhealthconnect

mindhealthconnect is part of the Australian Government’s National e-Mental Health Strategy. This website provides all Australians with access to a range of trusted, high quality programs, services and information to support a healthy mind. mindhealthconnect covers three key mental health concerns – stress, anxiety and depression – and will expand over the next 18 months to include additional mental health issues. Visitors to the website can access a range of online programs as well as videos, fact sheets and online support groups. They can also choose to use a guided search tool, which will then filter the most relevant information for their concern.

5. healthinsite

healthinsite is an online service which provides access to safe, reliable and quality health information and services. Visitors can search for information on acute and chronic conditions or on health and wellbeing, access online programs and tools or watch videos of personal stories.

The content on healthinsite is provided through partnerships with government agencies, educational and research institutions and not-for-profit organisations. All content is subject to rigourous clinical governance assessment.

Colin Seery CEO Healthdirect Australia

Healthdirect Australia Biannual Report July-December 2013 32 Healthdirect Australia Biannual Report July-December 2013

Foreword

1. healthdirect Australia 61.1 Number of calls 6 1.1.1 Calls handled 6 1.1.2 Call type 61.2 Time of calls 6 1.2.1 Time of day 6 1.2.2 Day of week 71.3 Patient age and gender 7 1.4 Caller relationship to patient 7 1.5 Location 7 1.6 Aboriginal and Torres Strait Islander patients 8 1.7 Interpreter and hearing services 8 1.8 Clinical issues 8

1.9 Advice 9

2. after hours GP helpline 10 2.1 Number of calls 10 2.2 Time of calls 11 2.2.1 Time of day 11 2.2.2 Day of week 112.3 Patient age and gender 11 2.4 Caller relationship to patient 11 2.5 Location 12 2.6 Aboriginal and Torres Strait Islander patients 12 2.7 Interpreter and hearing services 13 2.8 Clinical issues 13 2.9 Advice 13

3. Pregnancy, Birth and Baby 143.1 Number of calls 143.2 Time of calls 14 3.2.1 Time of day 14 3.2.2 Day of week 143.3 Patient age and gender 15 3.4 Caller relationships 15 3.5 Location of callers 15 3.6 Aboriginal and Torres Strait Islander patients 16 3.7 Interpreter and hearing services 16 3.8 Type of information requested by callers 16 3.9 Advice given to callers 173.10 Number of website visits 173.11 Time of website visits 17 3.11.1 Time of day 17 3.11.2 Day of week 173.12 Website visitor location 173.13 Most popular pages 18

3.14 Average visit duration 18

4. mindhealthconnect 204.1 Number of website visits 20 4.2 Time of website visits 20 4.2.1 Time of day 20 4.2.2 Day of week 204.3 Website visitor location 20 4.4 Most popular pages 20


5. healthinsite 21 5.1 Number of website visits 21 5.2 Time of website visits 21 5.2.1 Time of day 21 5.2.2 Day of week 215.3 Website visitor location 21 5.4 Most popular pages 21


Contents


Services managed by Healthdirect Australia include healthdirect, after hours GP helpline, Pregnancy, Birth and Baby, mindhealthconnect, healthinsite, the National Health Services Directory, My Aged Care and Get Healthy. This report features data from healthdirect, after hours GP helpline, Pregnancy, Birth and Baby, mindhealthconnect and healthinsite.


The following statistics pertain to calls handled by the telephone nurse triage service, healthdirect for the period July - December 2013. healthdirect operates in the ACT, NSW, the NT, SA, TAS and WA.

1.1 Number of calls1.1.1 Calls handled

healthdirect handled 462,796 calls between July-December 2013 (Fig 1).

0

20

40

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100

Dec-13Nov-13Oct-13Sep-13Aug-13Jul-13

82,2

80

83,8

38

75,7

54

73,5

98

70,9

32

76,3

94

Figure 1: Calls per month (healthdirect)

Between July-December 2013, there was an 6.6% increase in calls from the previous 6 month period (January-June 2013 – 434,234) and an 4.8% increase in calls from the same period in 2012 (July-December 2012 – 441,430) (Fig 2).

0 100 200 300 400 500

July - Dec 2013

Jan - June 2013

July - Dec 2012

462,796

434,234

441,430

Figure 2: Calls per 6 month period (healthdirect)

1.1.2 Call type

Between July-December 2013, the majority of calls were triaged (82.4%), followed by a request for health information (9.7%), a quick call (5.0%) and a provider referral (2.8%). Quick calls include feedback, wrong numbers and media enquiries (Fig 3).

Figure 3: Call type (healthdirect)

1.2 Time of calls1.2.1.Time of day

Between July-December 2013, the most frequent call time was 7.00pm while the least frequent call time was 5.00am (times are AEST / AEDST). The period 5.00pm – 11.00pm had the heaviest call traffic (42%) (Fig 4).

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40

11 P

M10

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12 P

M11

AM

10 A

M9

AM8

AM7

AM6

AM5

AM4

AM3

AM2

AM1

AM12

AM

Figure 4: Calls per hour (healthdirect)

1. healthdirect Australia Nurse triage

1.2.2 Day of week

Between July-December 2013, Sunday was the busiest day (17% calls), followed by Saturday (15.8%) and Monday (14.6%). Friday had the lowest volume of calls (12.9%).

1.3 Patient age and genderCallers and patients are not necessarily the same person, for example a mother might call on behalf of a child. The information in this section pertains to the patient.

Between July-December 2013, 73% of patients were female and 23% male. 26.8% of calls were made on behalf of a child aged 0-4 years, representing a significantly higher proportion of patients than any other age group for both females and males (Fig 5).

0

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120

> 80

75 -

79

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74

65 -

69

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64

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59

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49

40 -

44

35 -

39

30 -

34

25 -

29

20 -

24

15 -

19

10 -

145

- 90

- 4

Female patients

Male patients

Figure 5: Patients by age and gender (healthdirect)

1.4 Caller relationship to patientOf the callers who identified their relationship to the patient, the majority of calls were made for concerns about personal health (58.7%) (Table 1).

Relationship of caller to patient %

Self 58.7

Mother 29.3

Father 4.8

Wife / partner 1.9

Table 1: Top four caller-to-patient relationships (healthdirect)

1.5 LocationBetween July-December 2013, the highest number of patients originated from NSW (213,969), followed by WA (94,701) and SA (58,160). 74% of patients were from major cities (Fig 6).

0

50

100

150

200

250

WATASSANTNSWACT

Major Cities

Inner Regional

Outer Regional

Remote

Very Remote

16,5

98

213,

969

5,55

0 58,1

60

18,2

25

94,7

01

Figure 6: Patients by location (healthdirect)

1.6 Aboriginal and Torres Strait Islander patientsBetween July-December 2013, 3.3% of patients identified themselves as being Aboriginal or Torres Strait Islander (Table 2).

Cultural Background %

Aboriginal or Torres Strait Islander 3.3

Not Aboriginal or Torres Strait Islander 83.7

Declined 13.0

Table 2: Cultural background

1.7 Interpreter and hearing servicesBetween July-December 2013, 95 people required the services of an interpreter and 20 used the National Relay Service.

1.8 Clinical issuesWhere appropriate, clinical issues are categorised as adult or paediatric (child).

Between July-December 2013, the most common clinical issues addressed by a triage nurse were medication queries, vomiting (child), abdominal pain and chest pain (Table 3).

(P) represents paediatric conditions

Clinical issue

1 Medication query

2 Vomiting (P)

3 Abdominal pain

4 Chest pain

5 Cough (P)

6 Fever (P)

7 Head trauma

8 Cold symptoms (P)

9 Nausea / vomiting

10 Headache

11 Rash (P)

12 Pregnancy concerns

13 Postoperative problems

14 Diarrhoea (P)

15 Dizziness / vertigo

16 Diarrhoea

17 Back symptoms

18 Rash

19 GI Bleeding

20 Tooth, gum and jaw symptoms

Table 3: 20 most common clinical issues (healthdirect)

1. healthdirect Australia Nurse triage


1.9 AdviceBetween July-December 2013, the most frequent types of advice given by triage nurses were ‘Refer to after hours GP helpline’ (21.0%) and ‘Self care at home’ (19.6%). 14.6% of callers were advised that the patient should ‘Attend an Emergency Department immediately,’ while 6.3% of calls were transferred to Triple Zero (000) (Table 4).

Recommendation / advice %

Refer to after hours GP helpline 21.0

Self care at home 19.6

Attend Emergency Department immediately 14.6

See Doctor / health provider within 24 hours 12.8


See Doctor / health provider immediately 8.6

Activate Triple Zero (000) 6.3


See Doctor / health provider within 2 weeks 1.6

Call Poisons Information Centre immediately 1.3

See mental health provider immediately 0.2

Table 4: Recommendation / advice (healthdirect)

“Between July-December healthdirect had a 6.6% increase in calls from the previous 6 month period.”

2. after hours GP helpline Calls transferred by triage nurses

2.1 Number of callsThe after hours GP helpline handled 107,940 calls between July-December 2013 (Fig 7).

0

5

10

15

20

25


,709 20

,141

18,6

19

16,5

17

16,8

60

19,0

94

Figure 7: Calls per month (after hours GP helpline)

Between July-December 2013, there was a 24.5% increase in calls from the previous half year and a 30.8% increase in calls from the same period in 2012 (Fig 8).

July - Dec 2013

Jan - June 2013

July - Dec 2012

107,940

86,666

82,552

Figure 8: Calls per 6 month period (after hours GP helpline)

The after hours GP helpline is available in all states and territories of Australia with the exception of Tasmania, (which has access to accredited GPs via GP Assist service). The service operates during the following hours:

• 6.00pm – 8.00am Monday to Saturday,• 12.00pm Saturday – 8.00am Monday, and• 24 hours a day on public holidays.

Callers to the telephone-based nurse triage services healthdirect, NURSE-ON-CALL in Victoria and 13 HEALTH in Queensland during after hours GP helpline operating hours may be transferred to a GP when a triage nurse determines it is clinically appropriate.

Between July-December 2013, approximately 67,500 patients were provided with self care advice by telephone GPs, assisting in the prevention of unnecessary visits to emergency departments and after hours services. Approximately 33,000 patients were specifically redirected from requiring and seeking urgent after hours face-to-face treatment by speaking with a GP via the telephone.


2.2 Time of calls2.2.1 Time of day

Between July-December 2013, the most frequent call time was 8.00pm while the least frequent call time was 11.00am (times are AEST/AEDST). The period 6.00pm – 12.00am had the heaviest call traffic (56%) (Fig 9).

Note that calls between 8.00am and 6.00pm reflect calls that were received on weekends and public holidays.

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6000

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12000

11 P

M10

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9 PM

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12 P

M11

AM

10 A

M9

AM8

AM7

AM6

AM5

AM4

AM3

AM2

AM1

AM12

AM

Figure 9: Calls per hour (after hours GP helpline)

2.2.2 Day of week

Between July-December 2013, Sunday was the busiest day (24.8% calls), followed by Saturday (18.1%) and Monday (12%). Friday had the lowest volume of calls (10.7%).

2.3 Patient age and genderCallers and patients are not necessarily the same person; for example a mother might call on behalf of a child. The information in this section pertains to the patient. Between July-December 2013, 59% of patients were female and 38% male. 26.9% of calls were made on behalf of a child aged 0-4 years, representing for both females and males a significantly higher proportion of patients than any other age group (Fig 10).

0

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> 80

75 -

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74

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44

35 -

39

30 -

34

25 -

29

20 -

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10 -

145

- 90

- 4

Female patients

Male patients

Figure 10: Patients by age and gender (after hours GP helpline)

2.4 Caller relationship to patientOf the callers who identified their relationship to the patient, the majority of calls were made for concerns about personal health (51.9%) (Table 5).

Relationship of caller to patient %Self 51.9

Parent 37.4

Wife / partner 2.2

Child 1.7

Husband / partner 1.3

Table 5: Top five caller-to-patient relationships (after hours GP helpline)

2. after hours GP helpline Calls transferred by triage nurses

2.5 LocationBetween July-December 2013, the highest number of patients originated from NSW (33,036), followed by VIC (26,561) and WA (12,722). 76% of patients were from major cities (Fig 11).

0

5

10

15

20

25

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35

VICQLDWASANTNSWACT

Major Cities

Inner Regional

Outer Regional

Remote

Very Remote

3,65

5

33,0

36

773

8,50

7

12,7

22

1,71

8

26,5

61

Figure 11: Patients by location (after hours GP helpline)

2.6 Aboriginal and Torres Strait Islander patientsBetween July-December 2013, 3.3% of patients identified themselves as being Aboriginal or Torres Strait Islander (Table 6).

Cultural background %



Declined 4.9

Table 6: Cultural background (after hours GP helpline)

Note: this table excludes triage calls transferred from the NURSE-ON-CALL service, as these calls do not provide information on the cultural background of the caller.


“Between July-December 2013 the after hours GP helpline had a 30.8% increase in calls from the same period in 2012”

2.7 Interpreter and hearing services22 callers required the services of an interpreter and eight callers used the National Relay Service.

2.8 Clinical issuesWhere clinically appropriate, specific conditions are categorised as adult or paediatric (child).

Between July-December 2013, the most common clinical issues addressed by the after hours GP helpline were cough (child), diarrhoea and nausea / vomiting (Table 7).

(P) represents paediatric conditions.

Clinical issue

1 Cough (P)

2 Diarrhoea

3 Nausea / vomiting

4 Rash

5 Dizziness / vertigo

6 Vomiting (P)

7 Earache (P)

8 Cough

9 Headache

10 Chest Pain

11 Gastrointestinal bleeding

12 Diarrhoea (P)

13 Ear Pain

14 Sore throat

15 Postoperative problems

16 Colds (P)

17 Medication query (P)

18 Hives (P)

19 Bloody Urine

20 Crying Baby <3 mo (P)

Table 7: 20 most common clinical issues (after hours GP helpline)

2.9 AdviceBetween July-December 2013, the most frequent types of advice given by GPs on the after hours GP helpline were ‘Self care and see a doctor / health provider within normal operating hours’ (52.4%), ‘See a GP immediately’ (26.4%) and ‘Self care at home’ (9.4%). 0.6% of calls were transferred to Triple Zero (000) (Table 8).


Self care advice and see a doctor / health provider within normal operating hours

52.4

See a GP immediately 26.4

Self care at home 9.4

Emergency department immediately 6.6

No recommendation / advice reached 4.4


Mental health referral 0.1

Table 8: Recommendation / advice (after hours GP helpline)

3. Pregnancy, Birth and Baby Advice and counselling

3.2 Time of calls3.2.1 Time of day

Between July-December 2013, the most popular call time was 7.00pm while the least popular was 5.00am (times are AEST/AEDST) (Fig 14).

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10 A

M9

AM8

AM7

AM6

AM5

AM4

AM3

AM2

AM1

AM12

AM

Figure 14: Calls per hour (Pregnancy, Birth and Baby)

3.2.2 Day of week

Between July-December 2013, Monday was the busiest day (14.8% calls), followed by Wednesday (14.7%). Sunday had the lowest volume of calls (13.5%).

The following statistics pertain to Pregnancy, Birth and Baby for the period July-December 2013.

3.1 Number of callsPregnancy, Birth and Baby handled 21,818 calls between July-December 2013 (Fig 12).

0

1000

2000

3000

4000

5000


3,43

2

3,41

7

3,14

3

3,60

4

3,88

0

4,34

2

Figure 12: Calls per month (Pregnancy, Birth and Baby)

Between July-December 2013, there was a 15% increase on the previous half year and a 22% increase in calls from the same period in 2012 (Fig 13).

July - Dec2013

Jan - June2013

Jan - June2012

21,818

18,993

17,847

Figure 13: Calls per 6 month period (Pregnancy, Birth and Baby)


3.3 Patient age and genderCallers and patients are not necessarily the same person; for example a mother might call on behalf of a child. The information in this section pertains to the caller.

Between July-December 2013, 78.5% of callers were female and 11.8% male. 9.7% of callers elected not to disclose their gender (Fig 15).

Female callers

Male callers

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75 -

79

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40 -

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35 -

39

30 -

34

25 -

29

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19< 1

5

Figure 15: Patients by age and gender (Pregnancy, Birth and Baby)

3.4 Caller relationshipsOf the callers who identified their relationship to the patient, the majority of calls were made for concerns about personal health (56.5%) (Table 9).

Relationship of caller to patient %Self 56.5

Mother 32.9

Father 6.0

Husband / male partner 2.7

Table 9: Top four caller-to-subject relationships (Pregnancy, Birth and Baby)

3.5 Location of callersBetween July-December 2013, the highest number of calls originated from NSW (7,635) followed by SA (3,638) and VIC (2,987) (Fig 16).

0

1000

2000

3000

4000

5000

6000

7000

8000

WAVICTASSAQLDNTNSWACT

381

7,63

5

181

2,05

6 3,63

8

225

2,98

7

2,58

8

2,12

7

*Other

Figure 16: Callers by location (Pregnancy, Birth and Baby)

*Other represents location data that was not available or not collected.


3.6 Aboriginal and Torres Strait Islander callersBetween July-December 2013, 1.5% of callers identified themselves as being Aboriginal or Torres Strait Islander (Table 10).

Cultural background %



Declined 18.7

Table 10: Cultural background (Pregnancy, Birth and Baby)

3.7 Interpreter and hearing servicesBetween July-December 2013, nine callers required the services of an interpreter and no callers required hearing assistance services.

3.8 Types of information requested by callersBetween July-December 2013, the most common types of information requested via the helpline were regarding the topics of ‘Constipation,’ ‘Maternal and child health’ and ‘Crying baby’ (Table 11).

Type of Information Requested

1 Constipation

2 Maternal and child health

3 Crying baby

4 Child health: poos, wees and nappies

5 Bottle feeding

6 Drug and alcohol services

7 Australian Breastfeeding Association

8 Breastfeeding

9 General Counselling

10 Sleep: 3-6 months

11 Early signs of pregnancy

12 Hospitals-maternity and / or children

13 Introducing solid food

14 Foods to avoid

15 PBBH Information provided

16 Teeth: development and care

17 Sleep in early childhood

18 Family welfare/crisis intervention

19 Your baby after the birth

20 Alcohol, drugs and medicine

Table 11: Top 20 types of information requested (Pregnancy, Birth and Baby)


3.9 Advice given to callersBetween July-December 2013, the most common types of advice or recommendations given were ‘Referral to a nurse’ (64%),‘Supply of pregnancy and perinatal fact sheets’ (19.3%) and ‘General counselling’ (5.3%) (Table 12).


Referral to a nurse 64.0

Supply of pregnancy and perinatal fact sheets 19.3

General counselling 5.3

Health provider contact details 5.2

Referred back to a treating medical professional 2.2

Pregnancy counselling 1.4

Referral to a pregnancy / perinatal support agency 1.4

Counselling: enquiry 0.7

Counsellor Call Back Offered 0.3

Third Party Support details provided 0.2


Table 12: Recommendation / advice (Pregnancy, Birth and Baby)

3.10 Number of website visitsThere were 188,003 visits to the Pregnancy, Birth and Baby website between July-December 2013 (Fig 17).

0

10

20

30

40

50

60

70

Dec - 13Nov - 13Oct -13Sep -13Aug - 13Jul - 13

Figure 17: Total visits (Pregnancy, Birth and Baby)

Note: October spike was caused by a technical error.

3.11 Time of website visits3.11.1 Time of day

Between July-December 2013, 39% of visits occurred between 10.00am and 4.00pm (Fig 18).

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10 A

M9

AM8

AM7

AM6

AM5

AM4

AM3

AM2

AM1

AM12

AM

Figure 18: Time of visits (Pregnancy, Birth and Baby)

3.11.2 Day of week

The busiest day of the week between July-December 2013 was Monday (16.7% of visits), followed by Tuesday (15%) and Friday (14.8%).

3.12 Website visitor locationBetween July-December 2013, the highest number of visits originated from NSW (24.5%), followed by VIC (19.5%) and QLD (11.2%) (Fig 19).

0

10

20

30

40

50

60

*OtherWAVICTASSAQLDNTNSWACT

2,68

8

46,0

26

342

21,0

80

9,52

4

1,45

4

36,6

34

12,4

95

57,7

60

Figure 19: Visitor location (Pregnancy, Birth and Baby)

*Other represents location data that was not available, not collected or was from overseas.


3.13 Most popular pagesBetween July-December 2013, the most popular page on Pregnancy, Birth and Baby was ‘First trimester (first three months)’ (Table 13).

Popular pages

1 First trimester (first three months)

2 Early signs of pregnancy

3 Foods to avoid

4 Planning for pregnancy

5 Second trimester (second three months)

Table 13: Most popular pages on the Pregnancy, Birth and Baby website

3.14 Average visit durationThe average time people spend on the Pregnancy, Birth and Baby website was 2 minutes and 22 seconds in the period between July to December 2013.


“Between July-December 2013 the Pregnancy, Birth and Baby helpline had a 22% increase in calls from the same period in 2012”

4. mindhealthconnect A gateway to trusted mental

health services

The following statistics pertain to the website www.mindhealthconnect.org.au for the period July-December 2013.

4.1 Number of website visitsThere were 198,243 visits to the mindhealthconnect website between July-December 2013 (Fig 20).

20

30

40

50

Dec -13Nov -13Oct -13Sep -13Aug -13Jul -13

Figure 20: Total visits (mindhealthconnect)

4.2 Time of website visits4.2.1 Time of dayBetween July-December 2013, 75% of visits occurred between 9.00am and 9.00pm (Fig 21).

11 P

M10

PM

9 PM

8 PM

7 PM

6 PM

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4 PM

3 PM

2 PM

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10 A

M9

AM8

AM7

AM6

AM5

AM4

AM3

AM2

AM1

AM12

AM

0

3

6

9

12

15

Figure 21: Time of visits (mindhealthconnect)

4.2.2 Day of weekVisitor numbers remained very steady throughout the week in the period between July-December 2013. Saturday had the lowest number of visits (11.2%).


0

10

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30

40

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Other*WAVICTASSAQLDNTNSWACT

4,79

1

526

31,9

56

13,4

42

2,50

8 17,3

31

11,5

39

65,8

76

50,2

74

Figure 22: Visitor location (mindhealthconnect)

Other represents location data that was not available, not collected or was from overseas.

4.4 Most popular pagesBetween July-December 2013, the most popular page on mindhealthconnect was ‘Anxiety’ (Table 14).

Popular pages

1 Anxiety

2 Depression

3 Stress

4 Someone I know

5 About me

Table 14: Most popular pages on the mindhealthconnect website

4.5 Average visit durationThe average time people spend on the mindhealthconnect website was 2 minutes and 51 seconds in the period between July to December 2013.

20 Healthdirect Australia Biannual Report July-December 2013

5. healthinsite A gateway to quality, trusted

health information

The following statistics pertain to the website www.healthinsite.gov.au for the period July-December 2013.

5.1 Number of website visitsThere were 708,035 visits to the healthinsite website between July-December 2013 (Fig 23).

40

60

80

100

120

140

160

Dec -13Nov -13Oct -13Sep -13Aug -13Jul -13

Figure 23: Total visits (healthinsite)

5.2 Time of website visits5.2.1 Time of dayBetween July-December 2013, 77% of visits occurred between 9.00am and 10.00pm (Fig 24).

11 P

M10

PM

9 PM

8 PM

7 PM

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AM7

AM6

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AM3

AM2

AM1

AM12

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50

Figure 24: Time of visits (healthinsite)

5.2.2 Day of weekThe busiest day of the week between July-December 2013 was Tuesday (16.4% of visits), followed by Monday (16.3%). Saturday had the lowest number of visits (10.6%).


0

50

100

150

200

250

Other*WAVICTASSAQLDNTNSWACT

13,6

82

1,77

3 42,3

15

9,15

2

200,

769

115,

132

157,

877

55,3

77 111,

958

Figure 25: Visitor location (healthinsite)

Other represents location data that was not available, not collected or was from overseas.

5.4 Most popular pagesBetween July-December 2013, the most popular page on healthinsite was ‘Is your blood pressure healthy?’ (Table 15).

Popular pages

1 Is your blood pressure healthy?

2 Chlamydia

3 Types of diabetes

4 Menopause: the facts

5 Diabetes

Table 15: Most popular pages on the healthinsite website

5.5 Average visit durationThe average time people spend on the healthinsite website was 1 minute and 56 seconds in the period between July to December 2013.

Healthdirect Australia Biannual Report July-December 2013 21

22 Healthdirect Australia Biannual Report July-December 2013 Healthdirect Australia Biannual Report July-December 2013 23

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Biannual Report July-December 2013 - Healthdirect · 2014-06-16 · 6 Healthdirect Australia...

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