BI Solution for SalesAnalysis OptimizationDelivered for ApolloTyres TekMindz enables Apollo Tyres to optimizetheir global sales performance by bringing arobust & scalable BI solution.

TEK INDZTM

Case OverviewApollo Tyres wanted a global BI solution for sales analysis that accesses business transaction data from SAP (as the main data source) and Excel sheets, or flat files (as the secondary data source). The need was to build a robust and scalable BI solution based on SAP BW that offers reporting capabilities with key guiding principles:

Business RequirementDifferent user groups with diverse Use Cases to address and, as such, diverse technical and functional objectives all had their own role-specific business requirements.

The management wanted to optimally leverage the existing ERP - SAP BW and Cognos BI with the ultimate objective of empowering Sales analysis and improve business performance.

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Bring greater transparency to the management at the corporate and various hierarchical levels through improved control and visibilityTransform to more Digitalized processes to support growth and enable quicker integration of new acquisitions Increase Return on Investments through cost optimization and increased efficiency for time allocation towards design, deployment and maintenance of the BI solutionOptimize Business Content - which addresses a significant number of sales analysis requirements Enable relevant stack holder for self analysis of Business data to expedite decision support process

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The analysts required the solution to allow them to easily create their own reports where existing reports were insufficient in fulfilling their reporting needs. The auditors required the solution to provide traceability to specific billing documents for customer(s) when required to analyze instances of variances. Additionally, their sales document level investigations needed to be addressed in SAP BW, instead of in the transactional system. The IT team required the solution to be automated for internal processes, including email alerts of successes or failures of systemic processes. They also required the existing SAP R/3 system to work at optimal efficiency by removing old data related to business-critical transactions from the OLTP (online transaction processing) system.The head of planning required the BI solution to compare actual and planned sales to ascertain and address the causes of variances or to correct plan figures.

BUSINESS INTELLIGENCE SOLUTION: COGNOS BI 10.2 SOLUTION STACK

COGNOS 10 SUITE

SAP BW

SAP R3, ABAP ROUTINES

ORACLE DB2

SAP ECC 6.0 | SAP APO | MS Excel | CSV files

Presentation Layer

Middle Layer

ETL

Database

Source Systems

1.2.3.

The PlatformBI components The presentation layer

The figure below depicts the realization of various functional components intocorresponding technology components.

On a functional level, the Cognos BI and SAP BW server can be divided into three layers:

PRESENTATION LAYER

PRESENTATION LAYER

BROWSER

SECURITY ADMINISTRATION LOGGING &AUDITING

BUSINESSLOGIC RULE

TASKSCHEDULING

SOLUTIONREPOSITORY

PRESENTATION LAYER

PORTAL MS OFFICE WEB SERVER EMAIL

REPORTING

PRODUCTION

OPERATIONAL

AD-HOC

ANALYSIS DASHBOARD PROCESS MANAGEMENT

DATA MINING

OLAP

DRILL & EXPLORE

MERTICS

KPIs

ALERTS

INTEGRATION

DEFININTION

EXECUTION

ETL EIIMETADATA

The SolutionWith existing business processes and IT systems at Apollo, transaction processing system was on SAP ECC running on BW 7.0 with Cognos 10 BI Suite. TekMindz’s scope was to help Sales & Marketing stakeholders to redefine/identify KPIs of Replacement, Institutional and Export market along with revamp of their existing Business Intelligence solution for the Sales & Marketing Department. TekMindz’s scope of work covered the following activities:

The solution leverages the rich functionality available with Cognos and SAP BW suite at Application Server, Client and Administrator levels. At the Presentation Layer, Cognos BI comes with a built-in web interface called the user console. The user console forms a front-end that allows a human user to interact with the server. The presentation layer can be used for browsing and opening existing content (reports, dashboards, analysis) but to some extent can also be used to create new BI content. New content in the form of reports and analysis views can be created using the Web Ad Hoc Query and Reporting component (WAQR). The Cognos BI and SAP DW solution consists of the report definitions, dashboard definitions, predefined analysis metadata and data integration metadata. The report definitions are sets of predefined report PRPT files. The dashboard definition is a set of XAction & widget files. The analysis metadata is the set of XAction files. Report Designer and Design Studio from the Cognos BI client tool were used to develop the custom solution.

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4.

Inclusion of Dynamic Material Hierarchy to support drilled down analysisInclusion of Time Dimension Redesign/creation of Sales standard cube and Sales customized cubes with Hierarchical analysisEnabling the business to understand the competitive market based on third party data such as ATMA and SIAM

Dealer Deposit Rotation Dashboard

DesignReports Rendered

Reports

Options available for publishing reports

OutputOptionsPublish

Response

PDF (Default)

TXT

Excel (to help power-user apply individual analysis and heuristics)

Apollo Tyres has processes for Dealer category based on recurring advance scheme (RAS) to define dealer credit limit for dealers who buy products from the Company. There are four Dealers categories based on RAS as well as product categories.

Based on each Dealers category, Outstanding Aging shows credit days of dealer, it is categorized based on days (0-30, 30-45, 45-60, 60-90, and above 90 days).

Dealer Health-check Dashboard

Dealer Health Checks Dashboard helps the organization to monitor organization replacement market dealers’ performance on monthly basis (MTD), based on Sales value against dealers’ category. This also helps to monitor location-wise dealer performance. This dashboard covers those dealers that show zero sales i.e. not buying any product from Company. This comes under category of Unbilled Customer.

Sales Performance Dashboard

Sales Performance Dashboard helps the organization to monitor organization replacement market Sales performance on monthly basis (MTD) against Sales value/volume and Product category. This Dashboard also helps the organization to know dealers’ behavior against payment realization.

About Apollo TyresApollo Tyres Ltd. has its corporate headquarters in Gurgaon, India. Apollo Tyres is in the business of manufacture and sale of tyres since its inception in 1972. The company offers a comprehensive product portfolio spread across passenger cars, light trucks, truck-buses, off highway & bicycle tyres, retreading material and retreaded tyres. The company currently has its footprint across the globe with manufacturing facilities in Asia, Europe and Africa with nine modern tyre facilities and exports to over 118 countries.

About TekMindzTekMindz is an IT consulting & technology services company with headquarters in India, serving clients across Asia/Pacific, Middle East, North America and Africa. Bringing together technology, people and processes across diverse sectors for organizations around the world, TekMindz enables business enterprises and governments to most effectively serve their customers and citizens.

Know more about us by visiting our website at www.tekmindz.com

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