8/6/2019 Bhushan Presentation

1/18

Blooming Clothing

8/6/2019 Bhushan Presentation

2/18

8/6/2019 Bhushan Presentation

3/18

Martha O Byrne

A successful merchant banker till 1984.

Resigned from investment banking and got

into the business of maternity wear forwomen.

MD & Main share holder of Blooming Clothing

ltd.

8/6/2019 Bhushan Presentation

4/18

1984

Went shopping with her sister in law.

Felt there was need for improvising maternity

wear in comparison to what was available inthe market then.

She decided to do something big in the world

of maternity wear.

She decided to start BLOOMING CLOTHING

8/6/2019 Bhushan Presentation

5/18

1985

Blooming clothing was now established atDublin in Ireland.

8/6/2019 Bhushan Presentation

6/18

1987

Blooming Clothing recorded an annualturnover of IR 250,000 through

Departmental stores and independent outlets.

Got into business with Harrods (London).

8/6/2019 Bhushan Presentation

7/18

1992

Turnover of IR 1.1 Million was recorded

during the year.

Opened a store at Carmen's Hall & FrancisStreet.

They went into joint ventures with John Lewis

& Selfridges.

8/6/2019 Bhushan Presentation

8/18

The economic turmoil in 1992

United Kingdom (UK) was struck by recession

during this year.

Textiles was the first market segment to feelthe pinch during this recession.

8/6/2019 Bhushan Presentation

9/18

1993

There was a currency crisis for Irish pound

during the year.

There was an increase in prices of clothes

manufactured by Blooming clothing whichresulted in customers falling apart.

State fund schemes were introduced by

respective state governments to bail out theaffected traders /exporters from this crisis.

8/6/2019 Bhushan Presentation

10/18

1994

Blooming Clothing appointed an agent in

Belgium just as an onset of recession and

sales did not materialize.

Thus the relationship with the agent faded

away in no time.

8/6/2019 Bhushan Presentation

11/18

1995

Sale of Blooming corporation increased

substantially.

New retail outlets were opened in differentlocations.

The British chain Mothercare accepted

Bloomings Range of maternity wear as a part

of their further business.

8/6/2019 Bhushan Presentation

12/18

Mothercare

Networking :

330 outlets in the UK.

International franchise in

25 countries with 130 outlets.

Mothercare helped Blooming clothing to enter

European markets.

8/6/2019 Bhushan Presentation

13/18

International Activities

Blooming Clothing seeked newer markets to

sell its maternity wear. (Scotland & northern

Ireland)

In 1995, received orders from Japanese

agents.

There was problems with sizing.

They left the project due to the slide in Yen()

8/6/2019 Bhushan Presentation

14/18

In 1999, it entered European trading fair in

cologne with two objectives

1) Generate orders. 2) look at european competitors

While they were going to exhibit their

collection in the fair half of the collectionwas stolen enroute to cologne..

8/6/2019 Bhushan Presentation

15/18

Increasing International Competition

Chain stores from United Kingdom and mainlandEurope had made significant inroads in the IrishMarkets.

Thus Irish Market for maternity clothing now had

2 or 3 European labels alongside itself. These labels were produced at low cost

producing units.

Blooming had earlier turned down offers to

produce private label lines for other retailers andmanufacturers, but now it felt there was anurgent need to do the said thing sooner ratherthan later.

8/6/2019 Bhushan Presentation

16/18

8/6/2019 Bhushan Presentation

17/18

8/6/2019 Bhushan Presentation

18/18